How to Sell Decorated Apparel—

and Double Your Sales

Ed Levy, Digitize4U

Tuesday, February 2

2:45 p.m.-3:45 p.m.

Room

Sponsored by Fields Manufacturing asi/54100

All education handouts are available to download at www.asishow.com/handouts

How to Sell Decorated Apparel

Presented by

Ed LevyDigitize4u, Inc.

Welcome to the world of decorated apparel!!!!

By adding Apparel Decoration, you’ll find it’s easy to make money while having plenty of opportunities to stimulate your creative talents.

And most importantly – IT CAN BE A WHOLE LOT OF FUN!

From corporate apparel to athletic uniforms to souvenirs to home-furnishings to personalized gifts, decorated apparel is everywhere.

People wear it, they love it, they demand it and they buy it!

It hangs in the closet, it’s folded neatly in the dresser, it sits atop the heads of millions, it stretches across the backs of thousands, its even framed and hanging on the wall…

It has become a part of everyday life in AmericaIt has become a part of everyday life in America……

• Embroidery• Appliqué• 3D Foam• Chenille• Sequins• Screenprinting• Direct To Garment Printing• Laser Etching• Rhinestones• Transfers

The most common forms in today’s marketplace are:

EmbroideryEmbroidery

EmbroideryEmbroidery

What’s involved?

• Digitizing of the logo. • Garment Preparation: Hooping• Process: Stitching digitized logo onto garment• Finishing: Cutting backing, steaming, removing topping, folding.

AppliqueApplique

AppliqueApplique

AppliqueApplique

Whats involved?

• Digitizing of the logo• Garment Preparation: Hooping• Process: Using material to replace stitching. • Standard Embroidery Machine

3D Foam3D Foam

3D Foam3D Foam

3D Foam3D Foam

Whats involved?

• Digitizing of the logo• Garment Preparation: Hooping• Process: Place foam on top of cap, embroidery needle cuts foam and stitching is over cut shapes.

ChenilleChenille

ChenilleChenille

ChenilleChenille

ChenilleChenille

Whats involved?

• Digitizing of the logo.• Garment Preparation: None / Hooping• Process: Stitching digitized logo onto scrim felt or garment.

SequinSequin

SequinSequin

SequinSequin

SequinSequin

Whats involved?

• Digitizing of the logo• Garment Preparation: Hooping• Process: Stitching digitized logo onto garment and activating sequin attachment through a series of special commands.

• Finishing: Cutting backing, steaming, removing topping, folding.

ScreenprintingScreenprinting

ScreenprintingScreenprinting

ScreenprintingScreenprinting

ScreenprintingScreenprinting

ScreenprintingScreenprinting

What’s involved?

• Art Charges. • Film Charges. • Screen Charges. • Preparation: Coat Screens, Burn Screens, Rinse Screens, Tape Screens, Register Screens on Machine.

• Post Production: Clean Screens, Reclaim Screens

DirectDirect--ToTo--GarmentGarment

DirectDirect--ToTo--GarmentGarment

Laser EtchingLaser Etching

Laser EtchingLaser Etching

Laser EtchingLaser Etching

Laser EtchingLaser Etching

What’s involved?

• Digitizing of the logo. • Garment Preparation: Hooping• Process: Laser moves over garment and either etches the material or cuts through the material.

RhinestonesRhinestones

RhinestonesRhinestones

RhinestonesRhinestones

Whats involved?

• Digitizing of the logo. • Garment Preparation: Hooping• Process: Rhinestones are automatically placed onto garment following commands in digitized file.

Heat TransfersHeat Transfers

MultiMulti--MediaMedia

What Are You Selling?

It seems like a simple question, but most Decorators have no clue what they are selling which puts them at an extreme disadvantage

right from the beginning.

So lets take a visual approach to better define this key conceptmaking money with your apparel decoration business.

What Is This?

AdvertisingAdvertising

SouvenirSouvenir

What Is This?

What Is This?

SpiritwearSpiritwear

What Is This?

StatementStatement

What Is This?

IdentificationIdentification

What Is This?

Keepsake Keepsake -- MemoryMemory

What Is This?

Proof that people will buy just about anything Proof that people will buy just about anything

if its packaged creatively !if its packaged creatively !

What Is This?

Gold Mine!Gold Mine!

You are selling PRODUCTS that use embellishment to deliver a message and/or enhance the value of the item

being offered for sale.

Who Are You Selling To?

If you have no clue as to who you are selling to, its very likely you will fail when it comes to developing, packaging, pricing, and promoting your products.

Though you might think you are going to be selling to EVERYONE, the truth of the matter is that this is a self-defeating proposition. A successful sales strategy begins with identifying and defining the customer!

Sample Niche Market – Saltwater Fishing

Designs Copyright James M. Lamb ©2009 – Available at www.embroidery.com

Sample Niche – Saltwater Fishing

Sample Niche – Tourism

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Did you know that a poorly digitized design can cost more

than 10 times the cost of the design in production?

Avoid common mistakes when ordering a digitized design. The manner in which a design runs is equally (if not more) as important as the way a design looks when completed. Factors such as thread breaks, color changes, layering and pathing have a tremendous effect on the production time of a design. The true cost of a design is measured by how well your production runs.

www.stitchbystitchdigitizing.com

Coupon Code: HIC-HOW2 for a 10% Discount off your first two orders