with Video Stories & Social Selling

Shorten Sales Cycles

Crap.  The  Content  Marke/ng  Deluge.  –  Velocity  Partners  

Problem  

Get thru

Your Content

Goal  

Content What You Do with it

#1  Marke/ng  Need.  Compelling  Content  #2  More  of  it.  

What  makes  content  compelling?  Most  Used  Content  –  Case  Studies  

Most  Effec/ve  Content?  –  Voice  of  Customer  

94%  

Content  –  What  Works  

©  Copyright  2002-­‐2010  SalesBrain  

Neuromarke/ng  

Stories  #1  way  to  prove  gain  

Content  –  What  Works  

Value  of  Mobile  Value  of  Video  …  Brain,  click  thru,  ac/on  

Content  Format  –  What  Works  

q  75% of Fortune 500 executives view online video at work every week.* q  65% of C-Level execs visited a vendor’s website after viewing a video

q  Improves click thru rate 300%

q  50% of Online Video is traffic is video.

q  Google - video stands a 50x greater chance of ranking 1st vs text pages

q  Video rates as 400% higher engagement than static content.

q  Zappos claims a 6-30% increase in sales when a product video demo on page

q  4 Billion daily views on You Tube

q  Mobile Views > Desktop by 2015

Content  –  What  Works  -­‐  The  Facts  on  Video  

1  Customer.  1  Video.  1  Case  Study  Content  –  Stories  …  an  Injus/ce  

1  Customer  =  Many  Stories.  

About  them  

Why  Change  

The  Solu/on  Why  You   Results  Results  Results  

Partner  Story   Transcript/Case  

Study/  Quotes  

Introduc/on   About  them   The  Solu/on  Why    Results   Partner  Story   All  in  One   Transcript/Case  Study/  Quotes  

Mapping  Stories  to  Buyers  Journey  

Mapping  Stories  to  Buyers  Journey  

Introduc/on   About  them   The  Solu/on  Why    Results   Partner  Story   All  in  One   Transcript/Case  Study/  Quotes  

Mapping  Stories  to  Buyers  Journey  

Digital  Storytelling.  

Digital  Postcard  –  Customer  Stories  

Introduc/on   About  them  

The  Solu/on  Why    

Results   Partner  Story  

Brochures  

Tes/monials  

Slides  

Demo’s  

Digital  Postcard  –  for  Sales  

Personal Multimedia Message Digital  Postcard  –  for  Sales  

Brochures  

Videos  

Slides  

Demo’s  

Your Message. In Context

Beautifully Delivered

What  Works:  What  You  Do  With  Content  

“Sphere of Influence” Grows

Digital  Postcard  –  for  Sales  

Digital  Postcard  –  for  Sales  

Get  More  Mee/ngs    

Demand  Gen  &  Social  Content  

Demand Generation

Blog & Social Content

Share  Customer  Stories    &  Thought  Leadership  

Customer References & Stories

Thought Leadership

Jamie  Shanks  Sales  for  Life  905.502.5512  Ext.  4009  416.409.4999  Mobile  www.salesforlife.com  

Tim  Keelan  StoryQuest  312.258.0111  x101  708.404.6707  Mobile  www.storyquest.com  

StoryQuest.com/TodaysWebinar