how to sell your great american business story
DESCRIPTION
I had the privilege of presenting at the Coffee House Cafe in Dallas, Texas. Great audience. Great food after the presentation! Get the cafe's info here: http://www.coffeehousecafe.com/TRANSCRIPT
How to Sell Your Great American
Business Storyusing these
Five Editing Tips
A Daybreak Lit mini-presentationCoffee House Café Business Series
Nov. 13, 2012
“Story is about originality, not duplication.”
Robert McKee, author of Story: Substance, Structure, Style and The Principles of Screenwriting
Always remember:You are a publisher.
Do this…
1. Know your story2. Share your story3. Connect stories to sales4. Anticipate story problems5. Build community
1. Know your story
Your story on social media must add value, context anda personal touch…
…because all business is social.
Learn from your UPS driver.
And remember what happened to Progressive Insurance.
From Mashable.com
2. Share your story
According to Venturebeat.com:• 90% of small businesses are on Facebook• 70% are on Twitter• 55% have blogs• 43% spend six hours (or more) a week blogging
However, small businesses are leaving potential sales
on the table.
Think LinkedIn. Think
Pinterest.
1. Tell stories on platforms in tantalizing bits
Photo courtesy of Hersheys.com
2. Sprinkle bits of one story on your blog, Facebook, Twitter, YouTube, LinkedIn and Pinterest pages. Photo courtesy Hersheys.com
3. Tell stories visually
FlPckr photo by gnuckx
Post what you saw during the morning commute
Flickr Photo courtesy of Jan Tik
• Instagram• YouTube• Vimeo•Ustream• Flickr• Facebook• SlideShare
If you can’t, get help.
4. Write Well. Write Clean.
3. Connect your story to sales
Insights
• Business objectives• Likes• Followers• Comments• Social mentions• Timed posts• Email subscribers
• Competitors• Market trends• Customer service
complaints• Re-tweets• Social shares• Promotions
Essentials• Social
media calendar
• Google Analytics
• Landing pages
• Calls to Action
Content=ROI….
…if you monitor and sustain the effort
4. Anticipate story problems
• Business objectives• Social media policy• Crisis management• Plagiarism• Copyright
5. Build community
• Surveys and polls• Facebook questions• Monitor interactions• Prompt customer
service
You CANcreate, share, measure and
sellYour Great American
Business Story
Don’t forget.You are a publisher.
