How to set up a small snacking company within a big one?

Emanuel Gavert, Amsterdam, 13th of May 2019

1) Who am I?

2) What is MDLZ?

3) The burning platform

4) SnackFutures

5) Our focus

6) How Do we do it?

7) Questions

BIG COMPANY

GUYmarketer

Approximately

80,000employees

Products sold in

over 150

countries

2018 net revenues of

approximately

$26 billion

Investing over

$800 million to positively

impact people and

the planet in local

communities

Smaller companies are winning

& growing the category

HOW BIG CONSUMER COMPANIES CAN FIGHT BACK

By Marcus Bokkerink, Guillaume Charlin, Rohan Sajdeh, and Dan Wald

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-new-model-for-consumer-goods?cid=soc-web

The paradox

of scale

WhatsNextInNatural.com

Changing consumer values & believes – an irreversible trend

Delicious naturally

functional snacking is

the way of today & the

future and consumers

are willing to pay a

premium

WhatsNextInNatural.com

Consumer choice is becoming a status symbol

Business as a

force for GOOD

http://www.newhope.com/market-data-and-analysis/big-cpg-and-mass-retail-supported-each-other-now-they-re-

caught-same-spiral

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-new-model-for-consumer-

goods?cid=soc-web

Big CPG and mass retail

supported each other,

but now we are caught

in the same spiral

https://www.ted.com/talks/dame_ellen_macarthur_the_surprising_thing_i_learned_sailing_solo_around_the_world/discussion#t-82948

‘If we could build an economy that would use things rather than use them up, we could build a future’

Develop innovative businesses or brands

Minority investments in start-up companies

Accelerate or reposition existing small brands

Snacks that are Good for People, Kind to the Planet, Deliciously Fun!

1

Next GenFruit & Veg

Appealing, exciting, and

accessible F&V for modern lifestyles.

2

No Guts, No Glory

Making gut health more

accessible and enjoyable

through new forms/flavors.

3

Heroic School Snacks

Snacks that meet the demands of kids & schools,

and give parents bragging rights.

4

Ready to EatCare

Snacks designed to naturally

bolster the Body and Mind.

5

Planet First Snacks

Snacks that actually support planet Earth and its inhabitants.