how to set up your display emily eineichner liz deal may 12, 2015
TRANSCRIPT
HOW TO SET UP YOUR DISPLAY
EMILY EINEICHNERLIZ DEAL
May 12, 2015
Use of Space
◻ The most common vendor area at a trade show or festival is a 10 foot by 10 foot area.
◻ There are many tips and tricks to maximize your space, without making it look crowded
How Much Product Should I Display?
◻ Leave a 3” to 4” space between the edge of your table closest to the customer and the product
◻ This is to help avoid bumping products off your table
◻ Never put product past the notch in the hook!
◻ Items easily fall off hooks once they have passed the notch
On The Table Hooks on Gridwall
Levels
◻Displaying your product on shelving and grids versus just laying it on the table makes it more appealing to the eye
◻This also allows your customers to see more of your product from a farther distance
Cheap Ways to Create Levels
◻ Stacking Crates⬜Can be bought at
most craft stores or made from pallets
◻ Covered Boxes
Color Scheme
◻ Colors should reflect your product and/or your business
◻ If your product has a lot of color, keep your display neutral or monotone
Don’t Forget Your Tent!
◻ Your tent not only provides shade on hot days, but can also be decorated and used to display your product!
No Hand Written Signs!
◻ Unless you are a master at the art of handwriting, stay away from hand written signs⬜Looks unprofessional and thrown together⬜Often hard to read
Behind the Scenes
◻ Weights for your tent⬜Most forgotten item, but the most important to
have
◻ Tables◻ Scissors◻ Tape◻ Pens
◻ Chairs◻ Table Cloths◻ Carpet⬜Makes the area cozy
looking, also covers power cords
Tips for a Successful Booth
◻ Free: People love the word free⬜Candy, Stickers, Etc.
◻ Call to action⬜“Try Me”
◻ Forms of payment⬜Make it clear that you take multiple forms of
payment⬜Signs at the check out
◻ Product details◻ Don’t hover
Display Hacks
1. 3 Table cloths, cut and tied = Instant Back Drop!2. No business cards? No problem! We live in a world where people take pictures
with their phone anyway, so make sure your contact info is easily accessible and easy to see
3. Empty frame + chicken wire = Hanging Display4. Empty frames + Fabric + tiny hooks = Table Top Hanging Display
Pinterest.com is your friend!
