how to solve the biggest problems with your partner sales process
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How To Solve The Biggest Problems With Your Partner Sales ProcessBy Nicki KamauAllbound Marketing Manager
https://www.linkedin.com/in/allennicki
@NickiKamau
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How To Solve The Biggest Problems With Your Partner Sales Process
-The biggest mistake any of us can make is trying to search for customers, instead of having them come to us.
-Turning your outbound sales process into inbound sales and marketing can help cut the cost per lead by over 60%
-Prospects who come to you already know what they want and have done their research to find out who can help them solve their problems.
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How To Solve The Biggest Problems With Your Partner Sales Process
Explaining Outbound vs. Inbound• Outbound: Giving information to
prospective customers on your terms NOT theirs.
• Inbound: Prospective customers come to you when they are ready to consume your product’s information and dig deeper into the buyer’s journey
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How To Solve The Biggest Problems With Your Partner Sales Process
A New Way of Thinking• Make sure your prospective customers
are able to find your company through quality content
• Your partner sales process should allow end-users to define their needs and determine when and how your partner will be providing your product or services to them.
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How To Solve The Biggest Problems With Your Partner Sales Process
Evaluate and Optimize• Be cautious not to cast too wide of a
net. Do that, and you’ll wind up in a similar position as if you’d had an outbound strategy
• Focusing on a specific target market will help your prospective consumers be better informed on how your product can work for their company