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CAMPAIGNSIncreasing Accuracy and Efficiency in

Marketing Campaigns

Trust | Manage | Master

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Recommended Solution Framework: Basic & Advanced Campaigns

What is the Challenge?

How will this Solution Design help ME?

Problem Solved: WHY does all this matter?

Appendix: Who, What, Why & How

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OVERVIEW – TABLE OF CONTENTS

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MANAGING A CAMPAIGN EFFICIENTLYWHAT IS THE CHALLENGE?

Macro Level: Looking at the issue from “30,000 feet up”

Lack of uniformity in managing campaigns across different departments and teams. There are many users with different requirements and this oftentimes necessitates custom integrations.

Example: Marketing and third party advertisers utilize different naming conventions for the same products.

“How can I get accurate information when everything is labelled differently?” Unstructured and legacy data* creates dirty data and a disjointed process. Analysts and Management alike want to be able to trust their data is accurate and

consistent. “I’m receiving campaign ID’s from multiple sources and tracking manually. I don’t believe my

numbers will be accurate.” End users and partners need time saving tagging and management in their

campaigns.

* Legacy data includes all information that is ”inactive” – data that is stored in physical or electronic format and is not currently understood, used or managed.

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MANAGING A CAMPAIGN EFFICIENTLYWHAT IS THE CHALLENGE?

Taking a Closer Look at the Specific Issue

Most current processes to create, manage and integrate campaign tracking IDs are broken.

Example: Organizations try and utilize a “master” spreadsheet to manage content and process. Over time this creates data quality and consistency issues, especially if there are multiple

administrators to the spreadsheet.

Marketing and analytics professionals need time saving tools in working with their data. Creation and integration of large quantities of marketing data into web analytics and business

intelligence systems need to be streamlined. TMMData eliminates the frustration in creating, managing and integrating campaign

tracking IDs.

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TMMDATARecommended Solution Framework:

Basic & Advanced Campaigns

Trust | Manage | Master

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Most organization’s current campaign management process is overly complex and time consuming. This causes various errors and inconsistencies, leading to an overall degradation in data quality.

CURRENT CAMPAIGN MANAGEMENT PROCESS

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BASIC CAMPAIGNS FRAMEWORK

1. Customized campaign forms to meet unique business requirements.

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2. Form submissions are then pushed into an external campaign data table.

3. Post classification and business processes are applied.

4. Final “clean” data is integrated and automated.

5. Campaign data that may not be classified, organized or possesses disparate terminology is pulled and integrated with the same table used above.

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ADVANCED CAMPAIGNS FRAMEWORK

Same process as Basic

Campaign Framework

Additional step: vendors or

clients send TMMData raw

data file, process and mashup with Unique IDs from

Adobe

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TMMDATAHow will this Solution Design help

ME?

Trust | Manage | Master

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SOLUTION DESIGN: EASE OF MANAGEMENT

Efficiencies begin with simplicity – simplicity in implementation processes while still maintaining the ability to drill down to explore deeper granularity in campaign data management.

Flexible, web based and analytics ready. Wizard based data connections.

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SOLUTION DESIGN: DEPTH OF MANAGEMENT

Both power users and everyday users have access to intuitive data entry and management which saves time.

Power User campaign management experience.

Simple and fast campaign submission forms.

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SOLUTION DESIGN: ACCURACY OF MANAGEMENT

Consistent data governance eliminates errors and time wasting. Automation and data cleanup are just two of TMMData processes that aid in consistency.

Powerful, intuitive data cleanup. Automated Analytics Data Integration.

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PROBLEM SOLVED: WHY DOES ALL THIS MATTER?

Customized campaign and tracking code data

Simple data entry for everyday and power users that saves time

Consistent data governance that eliminates error and time wasting

Open integrations and data management tools ensure accurate and timely information

Macro Level: How TMMData allows you to conquer campaign management Campaign metadata seamlessly integrated with analytics tools.

Provides fast, clear insight into effectiveness of marketing strategies. Automation increased data frequency and freed up resources from manual

reporting processes Eliminates hassle in creating, maintaining and managing translation or

campaign classification files. Platform created a “single source of truth” enabling unique insights and saving

time

Ability to customize, publish, and share insights based on unique needs

REVISITING THE SOLUTION

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TMMDATA

Appendix: Who, What, Why & How

Trust | Manage | Master

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TMM DATA FACTS• 25 employees with offices in Central PA and Salt Lake City, Utah

• Privately held, incorporated in 2008

• Work across a range of clients in Computers, Cable/Telecommunications,

Healthcare, Education, Software, Travel with both for-profit and non-profit

companies

• Adobe Partner

July 2003•Online Marketing Data Work Begins

July 2008•First Client•Trovix -Acquired Monster

March 2010•Map of DRMP Created

January 2012•Product Team Grows

December 2012

•Early Client Adoption

Aug 2007•Early Version of Software Released

March 2009•Omniture Developer Award

•Utah Office Opens

September 2011

•Product Launch•Rebrand as TMM Data

•New Team in place

March 2012•DRMP Vision Realized

March 2013•V2 DRMP•Significant UI/UX updates•More functions

10 YEARS OF DATA MANAGEMENT EXPERTISE

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DATA MANAGEMENT CHALLENGES

Estimate that “Dirty Data” costs companies $600 billion (Data Warehousing

Institute 2008 Study)

88% of Spreadsheets Contain Errors (April 2013, Marketwatch)

Data variety was mentioned 4x more frequently than the size of the data by Executives as the biggest challenge facing their organization (Big Data Executive Survey, 2013)

41% of Executives rate their company’s ability us use data and analytics to transform their business as “Less than adequate”

Data integration will continue to be one of largest challenges faced by IT organizations (Big Data Executive Survey, 2013)

39% of marketers say that their data is collected “too infrequently or not real-time enough.” (2012 Columbia Business School Study”)

Example: 2,000,000,000 Youtube Videos were watched yesterday. Time to accelerate.

Veracity

Variety

Value

Velocity

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SeniorExecutive

s

Business Users

Analysts

IT Staff or DBAs

Accurate, consistent delivery of campaign analysis or data sources  Easy ways to manage, integrate, and analyze data    Tools to integrate multiple data sources with little reliance on limited IT or BI staff

  Quickly mash-up multiple 1st party and 3rd party data sources for new insights   Ability to update data queries, permissions, or even write code

    Secure yet flexible infrastructure to deal with unique business needs and stakeholders

   

MEETING A VARIETY OF NEEDS

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WHY OUR DATA PLATFORM SAVES TIME AND INCREASES PERFORMANCE

Flexible Data Integrations

Ability to Manage and Act on Unique Data Types

Nimble Reporting and Visualization Tools

Simplified yet Powerful Sharing of Data and Insights

Open Platform and Scalable Infrastructure

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WHY YOU NEED AN INTEGRATED DATA PLATFORM

“You need better solutions to access and analyze strategic data simply,

efficiently, and without additional resources”

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E-mail: info@tmmdata.com

Web: www.tmmdata.com

Twitter: @tmmdata

Phone: 1-855-554-DATA

LET US KNOW HOW WE CAN HELP OR TO SAY HI