how to speed up your wordpress website to improve search engine rankings
DESCRIPTION
Learn how to optimize your WordPress website to improve website performance, increase search engine rankings, and enhance the user experience for your website visitors. Analyzing, caching, and optimizing your WordPress site is something that anyone can do and this presentation shows you how.TRANSCRIPT
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Speeding Up Your Websiteto improve search engine rankings
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We’re Taking Notes
OpenSourceMarketer.com/replay
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Google’s Need For Speed
“Speeding up websites is important — not just
to site owners, but to all Internet users. Faster sites
create happy users and we've seen in our internal studies
that when a site responds slowly, visitors spend less time
there.”
Google Webmaster Central, Dated: April 10, 2010
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Google’s Need For Speed
“While site speed is a new signal, it doesn't carry as
much weight as the relevance of a page.
Currently, fewer than 1% of search queries are affected by
the site speed signal in our implementation and the signal
for site speed only applies for visitors searching in English
on Google.com at this point.”
Google Webmaster Central, Dated: April 10, 2010
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Our Goals
Understand the WordPress environment
Discover some analysis and caching tools
Familiarize you with recommended actions
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Moving Parts
Visitors
DB
Web Server
PLUGINS
WordPress ExternalSites
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Environment Hosting - shared, virtual private, or dedicated
Plugins - quantity versus quality
Caching - turning dynamic pages into static pages
External script calls - plugins and widgets
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Analysis Tools Pagespeed Firefox Addon to analyze page speed
YSlow Firefox Addon to recommend actions
Google Webmaster Tools > Labs > Site Performance
Debug Queries plugin to analyze database queries
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W3 Total Cache Plugin Sets Cache Control Headers
Turn on Gzip Compression
Adjust Minify Settings
Enable Database Query Caching
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Recommended Actions
Use W3 Total Cache or WP Super Cache
Use file based code over inline code
Hardcode values in theme instead of using code
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Recommended Actions
Reduce the number of plugins you use to essentials
Scrutinize plugins for efficiency
Optimize images using Smush.It plugin
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Recommended Actions
Upgrade to a Virtual Private Server if necessary
Use LiteSpeed or Nginx instead of Apache
Avoid calls to external resources when possible
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Questions
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Thank you!
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