how to spiel like spielberg: using videos to showcase your business
TRANSCRIPT
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GABRIELLE BENEDETTOPartner & Sales Strategist
JEANNE LOBMANDigital Advertising Manager
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STAY TUNED TO SEE WHO THE ACADEMY AWARD GOES TO...
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Confidential, Property of Search Influence © 2017Source: Hubspot
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CREATE
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END
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Confidential, Property of Search Influence © 2017Source: Hubspot
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Organic (non-paid) efforts don’t have the reach they use to.
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You can show your ads to people who are likely to use your services.
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In-Stream (Pre-roll on YouTube.com & partner sites)
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In-Display (Discovery ads)
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YOUR COMPANYYOUR COMPANY YOUR COMPANY
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● GRAPHICS inspiration - slide 27
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SUCCESS STORY: TESTIMONIALS
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2009: 2 videos2017: 500+ videos
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THE RESULTS
2009: 67 video views2017: 219K+ video views
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SUCCESS STORY: FACEBOOK VIDEO
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OUR APPROACHRun an engaging video ad campaign that showcased the facility & the doctors
Leverage the data of their 140,000 person fanbase that we built for them over the last 5 years
THEIR NEEDEducate current and potential patients of the advances in surgery and the importance of selecting the right treatment.
Drive awareness and visibility of this important resource for women.
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Link Clicks Clicks on Ad Impressions Cost CTR CPC
3,843 5,595 606,141 $4,249.93 0.92% $0.76
Clicks to Play Video
Cost per Clicks to Play Video
Video Views
Cost per Video View
Avg. % of Video Viewed
Avg. Duration of Video Viewed
79,794 $0.05 302,214 $0.01 8.22% 0:00:10
Post Engagement
Cost per Post Engagement
Post Shares
306,562 $0.01 80
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17 new patient inquiries
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THE RESULTS
3,800 visits to the website 10,000 views of the video
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SUCCESS STORY
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INCREASEIN REACH COMPARED TO
CAROUSEL
188%DECREASE
IN COST PER ENGAGEMENT COMPARED TO CAROUSEL
97%
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