how to start an internet business guide

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    I strongly suggest that would-be entrepreneurs do a business plan As a result of completing the plan

    you will be much better prepared and know whether or not your business idea is feasible. Try the

    following article for a short-cut. However, I caution you on following a short-cut unless you havesubstantial experience or knowledge about your area. Proceed with caution without a business plan!How is your business unique, and why will your goods or services appeal to customers? What arethe primary differences between your company and your competitors? What are the driving factors

    to choose your business over another?In other words, what is the underlying reason a customer would do business with your company?

    1) Define Your Business and VisionDefining your vision is important. It will become the driving force of your business. Here are

    questions that will help you clarify your vision:Who is the customer?

    What business are you in?What do you sell (product/service)?

    What is your plan for growth?What is your primary competitive advantage?

    2) Write Down Your GoalsCreate a list of goals with a brief description of action items. If your business is a start up, you willwant to put more effort into your short-term goals. Often a new business concept must go through aperiod of research and development before the outcome can be accurately predicted for longer time

    frames.Create two sets of goals:

    Short term: range from six to 12 months.Long term: can be two to five years.

    Explain, as specifically as possible, what you want to achieve. Start with your personal goals. Thenlist your business goals. Answer these questions:

    As the owner of this business, what do you want to achieve?How large or small do you want this business to be?

    Do you want to include family in your business?Staff: do you desire to provide employment, or perhaps, you have a strong opinion on not wanting

    to manage people.Is there some cause that you want the business to address?

    Describe the quality, quantity and/or service and customer satisfaction levels.

    How would you describe your primary competitive advantage?How do you see the business making a difference in the lives of your customers?

    3) Understand Your CustomerIt is not realistic to expect you can meet the needs of everyone, no business can. Choose your targetmarket carefully. Overlook this area, and I guarantee you will be disappointed with the performance

    of your business. Get this right and you will be more than pleased with the results.Needs: what unmet needs do your prospective customers have? How does your business meet thoseneeds? It is usually something the customer does not have or a need that is not currently being met.

    Identify those unmet needs.Wants: think of this as your customers desire or wish. It can also be a deficiency.

    Problems: remember people buy things to solve a specific problem. What problems does yourproduct or service solve?

    Perceptions: what are the negative and positive perceptions that customers have about you, your

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    profession and its products or services? Identify both the negative and positive consequences. Youwill be able to use what you learn when you start marketing and promoting your business.

    4) Learn From Your CompetitionYou can learn a lot about your business and customers by looking at how your competitors dobusiness. Here are some questions to help you learn from your competition and focus on your

    customer:What do you know about your target market?

    What competitors do you have?How are competitors approaching the market?

    What are the competitors weaknesses and strengths?How can you improve upon the competitions approach?

    What are the lifestyles, demographics and psychographics of your ideal customer?

    5) Financial MattersHow will you make money? What is your break-even point? How much profit potential does your

    business have? Take the time to invest in preparing financial projections.

    These projections should take into account the collection period for your accounts receivables(outstanding customer accounts) as well as the payment terms for your suppliers. For example, you

    may pay your bills in 30 days, but have to wait 45-60 days to get paid from your customers.A cash flow projection will show you how much working capital you will need during those gaps

    in your cash position.I recommend thinking about these six key areas:

    Start up InvestmentAssumptions

    Running Monthly OverheadStreamlined

    Cumulative Cash

    Break-even

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    Create an idea or product that you believe can be successful. This is easier said than done. Coming

    up with a viable product or idea is sometimes harder than constructing a business plan. Having agood business plan is important for every entrepreneur, but what if you do not have an idea upon

    which to build a plan?There are many different ways to accomplish this task. Play a game, read a book, paint a picture,

    play a sport, etc. The point is, do something that gets you thinking and then focus that energy intocreating an idea/concept/product. Expose yourself to many different environments that are outsideof your comfortable zone. Get more engaged with your hobbies. Expertise will help get closer to a

    viable business idea. Do not try to force an idea to occur because this will usually result in bad ideas!Take your time, focus y

    Know your limits. Determining these factors will help you focus your thought process. For example,if you are interested in computers, but have no education or experience with computers outside of

    internet surfing or word processing, it will be difficult to create a marketable idea for computersoftware components. Keep your thought process reasonable. In other words, do not let your

    imagination run wild. When you become good at creating ideas, then you can let your imaginationdo some work, but not at first. our thought, and create the right product for you.

    Seize upon any inspiration. Sometimes, ideas will pop up at the oddest times. Get a small notebookto carry around with you and write ideas in. This way you can look at your notebook and later begin

    to develop your idea. Ask yourself, what types of businesses would you use? What are somecommon issues that your associated complain about that could be solved through a business.

    Identify a problem. Think about how you can make the world a better place with your invention or

    business idea. Your business should revolutionize the way we live life, even if it's just a small way.For example, if you are interested in cooking, maybe you have a problem with the way an oven candry out a chicken when cooking. Now that you have identified a problem, brainstorm and think ofas many solutions as possible. It does not matter how crazy the solution is, just think about them

    and write them down. After you have written down every possible solution, no matter how crazy, gothrough the list and find the solution that you feel you can best accomplish. Surprise! You have

    probably come up with an original idea. This does not mean that you should pitch this ideatomorrow. All this means is that you should develop your idea, mold your idea, and perfect your

    idea into something you think people would buy if in the market. Also, this way of thinking will getyour creative juices flowing. You may find yourself traveling a different path from your original

    field of interest. If this occurs, follow the thought until completion. You may be surprised where it

    leads!

    Study demographics to see which type of customers will appreciate your business idea the most.Businesses generally person appeal to a specific set of demographics before they viral. Decide ifyour idea has the potential to be viral among a small group of people. Think about your potential

    competition for the same demographics and how you can set yourself apart from them.

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    Understanding the competition is a crucial business activity for any entrepreneur or businessexecutive. Some companies hire professionals to track competitors and assess the competitive

    landscape on a regular basis. But it doesn't always have to be a complicated, time-consuming, and

    expensive process -- particularly given the new wealth of data that can be assembled using theInternet. By investing even a small amount of time, businesses of any size can develop a frameworkfor making competitive assessments, gather intelligence on business rivals, and understand how toposition their own brand, products, and company in the marketplace. Not only can you learn best

    practices from competitors, but you can also learn to avoid the mistakes they make.

    "Keeping track of who your competitors are, what people are saying about them, and what they aresaying themselves can help you differentiate your business and stay ahead of trends that couldimpact your business," says Michele Levy, an independent brand strategy consultant. "Staying

    smart on the competitive landscape helps you make very practical decisions around productdevelopment, pricing, promotions, messaging, as well as where you fit in the brand landscape."

    This guide will help you understand how your business can benefit from competitive research, howto conduct competitive research, and which sources you will find most productive.

    Dig Deeper: The Changing Face of the Competition

    Conducting Competitive Research: Understanding the Benefits

    Conducting a competitive assessment should be an ongoing process, one in which you continue to

    deepen your understanding of the strengths and weaknesses of your competitors. Every business

    should gather information about the competition and most already do -- even if they don't formalize

    it into a competitive research process. "Everyone really needs to do competitive research. The

    difference is scale," Levy says. "You really need to keep your eyes open regardless of how large you

    are or what you are selling."

    There are a series of business benefits you can gain by having insight into the competitive landscape,

    particularly if you track products, prices, staffing, research and development, and other aspects of

    the competition on an ongoing basis. "This is so a business can understand the external and internal

    environments they're operating in," says Ken Garrison, chief executive officer of the Society of

    Competitive Intelligence Professionals (SCIP).

    The following are potential business benefits from conducting competitive research:

    Understanding the market.

    Better targeting customers.

    Forecasting the potential for the market.

    Figuring out how the economic climate impacts the market.

    Understanding what competitors are offering.

    Keeping tabs on competitors' prices.

    Determining offerings in ancillary markets.

    Finding new customers.

    The promise is that by gathering competitive research over time and in a systematic way you will beable to track trends and/or scenarios and be about to act on the research. "You want to take this

    research and do it in an organized and systematic way so that you can create an actionable strategy

    http://www.brand-strat.com/brand-strat/Home.htmlhttp://www.inc.com/articles/2000/09/20368.htmlhttp://www.inc.com/articles/2000/09/20368.htmlhttp://www.scip.org/http://www.scip.org/http://www.scip.org/http://www.scip.org/http://www.inc.com/articles/2000/09/20368.htmlhttp://www.brand-strat.com/brand-strat/Home.html
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    or actionable intelligence from it," Garrison says. "Most every company gathers competitive

    intelligence, even though they may not define it as such. We're all aware of the business

    environment we're selling into, how our operations are functioning, where we can sell in the future,

    our profitable areas."

    Dig Deeper: How to Profit from Market Research

    Conducting Competitive Research: Getting Started

    The first decision you need to make about competitive research is whether to gather it in-house or

    go outside and hire a professional firm or consultant.

    The benefits of hiring a consultant include that they may have more expertise in intelligence

    gathering that you do. "They will do things that wouldn't occur to you," Garrison says. "They have

    probably done hundreds if not thousands of these analyses. They know how to do them in a

    systematic way. And they're probably also pretty good at getting senior management to tell them

    what it is they want to know and what is the scope." Conversely, the challenge of hiring an outside

    consultant is that sometimes it's difficult getting senior managers to clearly enunciate what theywant to know and then listen to the results of the research.

    The benefits of conducting the research in-house include that you would understand the business

    and what competitive factors you want to track, Garrison says. You would also have a constant

    stream of data in the firm, and managers may listen more to an insider than an outsider. The

    challenge is that gathering competitive intelligence is a skill and you would either have to develop

    the talent on your own staff or hire it from somewhere else, he says.

    A compromise might be to hire a professional to provide an initial competitive analysis and update

    it every six or 12 months, while you keep track of competitors on a day-to-day basis in-house, Levysays. "As a business owner your best bet is to do it yourself on an on-going basis by seeing what

    your competitors are doing, looking at their website, and getting in the habit of keeping those folks

    on your radar screen," Levy says. "Ideally, this will become an organized thing where you're on

    their mailing list, you're following them on Twitter, and you mystery shop them every six to 12

    months."

    Conducting Competitive Research: Creating a Framework

    In general, the way to start gathering competitive research is to first set a framework for your

    competitive assessment. Levy suggests the best way to begin if you're doing this on your own is to

    start by opening up a new Excel worksheet and creating the following columns outlining yourcompetitors:

    Name (and location if relevant)

    URL

    Elevator pitch (Brief answer to the question "Who is this company?")

    Mission (If it exists.)

    Products/services offered (with pricing)

    Strengths (What is the competitor good at?)

    Weaknesses (Where does the competitor fall short?)

    Key brand differentiators (What are the messaging, product/service offerings, etc., that setthe competitor apart from their competition?)

    As you work through the competitive assessment, Levy says, you may find other aspects of your

    http://www.inc.com/guides/sales/profitable-market-research.htmlhttp://www.inc.com/guides/sales/profitable-market-research.htmlhttp://www.inc.com/guides/sales/profitable-market-research.html
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    competition useful to track, but this is a good starting point. Garrison suggests that you may want to

    review the economic environment at a macro level. You may also want to look at the economy on a

    micro level, particularly if your firm competes in a certain geographic area that has a unique set of

    factors.

    Conducting Competitive Research: Selecting TargetsIt's helpful to think of your competition in terms of options that your customers have -- where else

    they can go to purchase the products and services you hope to sell them, Levy says. That can

    include direct competitors (those who sell the same thing you do) and indirect competitors (those

    who sell other products and services that meet the same need). "For example, Starbucks and

    Dunkin' Donuts are direct competitors, while the prepared foods section of the local supermarket

    could be an indirect competitor to them both -- especially if its coffee is good," Levy says.

    Often entrepreneurs claim that they have no competition, but everyone has competition. If your list

    of competitors seems long (and the prospect of tracking all of your competitors daunting), consider

    prioritizing your list into a couple of different categories. Levy recommends, for instance, "keycompetitors to watch closely" versus "emerging competitors to keep an eye on."

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    Whats a winning business name? A business name that draws business in itself.

    Creating a winning business name takes some thought but is one of the most important things youll

    do during the process of starting a business. Starting out with a weak business name is like trying togolf with only one club in your bag. You may sink some shots but it will be a whole lot harder.

    So how do you create a winning business name? Get your family, friends and/or colleagues togetherfor a business name brainstorming session and work through these five rules for choosing a

    business name:

    1) A winning business name has to be memorable but easy to spell.

    Obviously, your potential customers and clients need to be able to remember your business name.But they also need to be able to find it easily if theyre looking for it in a phone book, directory or

    online. So choosing a business name such as Crychalwellyn is a bad idea. Unique is good butdifficult spellings are a bad idea.

    2) A winning business name needs a visual element.

    What popped into your head when you read Crychalwellyn? Anything? Most people dont

    visualize anything when they read this business name that I invented. But generally we are hard-wired to see images when we read or hear language, and incorporating a visual element into your

    business name can be a powerful aid to customers memory (and a powerful advertising tool).

    So you want your business name to have a strong visual element to it. The catch is that...

    3) A winning business name has to have positive connotation.

    Many words have both denotation (literal meaning) and connotation (emotional meaning). A wordsconnotation can be positive, neutral or negative, depending on the emotional associations that

    people generally make. The classic example is the difference between Mom (which has a verypositive connotation) and Mother (which has a neutral connotation). Now you know why they

    called them Dads cookies, rather than Fathers!

    What it means to you is that when you create a business name, you need to choose words that havethe positive connotations that you want people to associate with your business and make sure

    these connotations are suitable for your business.

    If you are starting a trucking business, for instance, you dont want it to have a weak sounding ornegative name, such as Willow Twig Trucking or Kitten Transport. You want a business name

    that conveys strength and reliability. A choice such as Stone Creek Trucking would be much

    better. Notice how all these names have a strong visual element.

    4) A winning business name needs to include information about what your business does.

    Chances are good that your new business is not going to become an international brand. It certainlyisnt instantly going to become as well known as Nike. So you need to be sure that your new

    business name at least gives your potential customers or clients some clues about what you actuallydo. Thats why you see so many landscaping businesses that have the word landscaping in their

    name, and hair styling businesses that include words such as salon or even hair designs in theirnames.

    Including information about what your business does in your business name also makes it easier forpotential customers and/or clients to find your business in phone books and directories (both off and

    online).

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    5) A winning business name has to be fairly short.

    Once again this is vital because you want customers and clients to be able to remember yourbusinesss name (and be able to tell other people what it is)! But its also important for promotional

    purposes. You want a business name, for example, that will fit well on a business card, look gooddisplayed on a sign or in an ad, and perhaps even a business name that will serve well as a domainname and show up well in search if you have an online business. So keep it as short as possible.

    And a last tip:think about colours when youre choosing a business name. Colours will be animportant component of your business logo and other business promotion materials and your

    business web site, and colours have strong emotional associations, too. Red, for instance, is anaggressive colour; its fiery elements are associated with speed, excitement and passion while greenis a calming colour associated with growth, renewal and nature. For more information on colours

    and their meanings seeColor Meanings and Colors That Go Togetherby Jacci Howard Bear.Youll want to create at least two winning business names, and three is even better, because onceyouve chosen a business name, the next step is to register it and your first choice may already be

    taken.

    Do you now have a winning business name that meets the requirements of all of the above five rules?

    Good! Hopefully youll be living with the name for your new business for a long time and it willcontinue to attract new business.

    http://desktoppub.about.com/cs/color/a/symbolism.htmhttp://desktoppub.about.com/cs/color/a/symbolism.htmhttp://desktoppub.about.com/cs/color/a/symbolism.htm
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    Few things are more important to a companys online success than a good domain name. Otherwise

    known as a web address, a companys domain name is the Internet equivalent of its phone number.It is how prospects and customers find, learn about and interact with businesses on the web. But

    unlike phone numbers (which follow a standard 7-digit format), domain names are far lessstandardized. A company web address can be catchy, descriptive and memorable, or clumsy, vague

    and forgettablebased solely on how you select it.

    Shorter is Better

    There is no standard rule or requirement for how long a domain name must be. That said, the most

    memorable domains tend to be shorter than longer. There are several reasons for this. First, a shorter

    domain has fewer possible spellings or interpretations (more on that below.) Second, shorter strings

    of letters or numbers are naturally easier for the human brain to process and remember. College

    students, for instance, are often challenged by their psychology professors to memorize long strings

    of numbers. Keep in mind, however, that a domain name is limited to only letters, numbers and

    hyphens.

    As Braingle.com reveals, the average persons memory tops out at 7 numbers. For this reason,

    keeping domain names short and sweet, like hulu.com orapple.com, goes a long way toward

    ensuring that they are remembered when it counts.

    Another huge factor in how memorable your companys domain name is involves whether it has

    more than one possible spelling. Remember that domain names are often passed around by friends

    or co-workers in verbal conversation. Can someone who overhears your domain name in passing

    easily type it in correctly the first try? WilsonWeb.com offers an all too common example of how

    important this is:

    Recently, Art-U-Frame.com was able to acquire the art.com name for $450,000. Can you blame

    them? If you were stuck with Art-U-Frame.com, even your mother couldnt remember your URL.

    Using hyphens, possessive nouns before words that begin with the letter S (such as

    victoriassecret.com) or slang phrases all create confusion over the correct spelling of your domain

    name. If people cannot easily recall and spell it, they might get frustrated and visit a competitors

    website instead.

    Alternative Extensions

    Despite your best efforts, even a short and memorable domain name will usually have look-alikes

    and alternate extensions. The .com extension was originally used for business sites, .org was

    used for non-profits and .net was used for technology-focused sites. Furthermore, with the

    expansion of ccTLDs (country code top level domains), companies have the option to utilize

    country-specific extensions like .co.uk or .eu to target the geographical location in which they

    http://www.braingle.com/mind/test_numbers.phphttp://hulu.com/http://apple.com/http://www.wilsonweb.com/wmta/domain-name.htmhttp://victoriassecret.com/http://victoriassecret.com/http://victoriassecret.com/http://www.wilsonweb.com/wmta/domain-name.htmhttp://www.wilsonweb.com/wmta/domain-name.htmhttp://apple.com/http://hulu.com/http://www.braingle.com/mind/test_numbers.phphttp://www.braingle.com/mind/test_numbers.php
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    do business. Today, however the lines are somewhat blurred and these extensions are used by sites

    of all interests.

    Continuing the Art.com exampleyou might buy that domain, (or your companys equivalent of it)

    but what about Art.net or Art.org? Unless you snap up these domains, a clever competitor could buy

    them first. Worse yet, a domain squatter could buy them knowing full well that some of your

    customers will type the wrong extension in by mistakeand charge you big bucks to buy the

    additional domains. Dont let this happen. Domains are so cheap that there is no reason to leave any

    variations of the name out in the open for others to buy.

    Your domain name should also clearly express what the company does. Having a short and

    memorable web address is a good start, but if it is also vague, it does your company no favors.

    Instead of simply looking for something catchy, strive to pick a domain that fits into and

    complements your overall branding. Think about the image that your company projects in its

    marketing materials, product packaging, slogans and other activities.

    Then, pick a domain name that is both memorable and relevant to that same image. This way, each

    time a prospect or customer types the name, your brand and message will simultaneously be

    reinforced.

    Where to buy a domian nameGoDaddy:

    GoDaddy is the biggest domain name registrar company. Literally a daddy of the domain name industry! They currently have

    almost 35,654,055 domain names under them, which makes them the most trusted place to buy domain names. Most

    successful pro-bloggers also register their domain names under GoDaddy. GoDaddy is founded by internet entrepreneur Bob

    Parsons.You can buy domain names at GoDaddy here.

    Number of Domain Names Handled: 36,512,397Market Share: 31.089%

    Enom.com:Enom has been listed among the fastest growing domain name registrars. They have the second largest number of domain

    names registered under them after GoDaddy. Enom Inc. sells domains name via Namecheap.Total Number of Domain Names Handled: 10,013,214

    Market Share: 8.526%TuCows:

    Tucows is a wholesaler of domain names and other Internet services to ISPs and web hosting companies worldwide. They do

    not sell domain names directly to consumers. Tucows sells domains through their affiliate sites such asDomainDirect.Total Number of Domain Names Handled: 7,799,780

    Market Share: 6.641%

    NetworkSolutions:Network Solutions is the fourth largest ICANN accredited domain name registrar. They offer complete domain name related

    solutions.

    Total Number of Domain Names Under Them: 6,337,441Market Share: 5.396%

    Schlund+Partner:Schlund + Partner registers domain names for 1&1 Internet. They are a German internet company. Schlund + Partner is the

    http://x.co/rhOyhttp://www.collegefallout.com/business-quotes-by-internet-entrepreneur-bob-parsons/http://www.collegefallout.com/business-quotes-by-internet-entrepreneur-bob-parsons/http://x.co/rhOyhttp://www.namecheap.com/?aff=9500http://www.namecheap.com/?aff=9500http://www.tucowsdomains.com/http://www.domaindirect.com/http://www.networksolutions.com/http://www.networksolutions.com/http://www.schlund.de/http://www.schlund.de/http://www.networksolutions.com/http://www.domaindirect.com/http://www.tucowsdomains.com/http://www.namecheap.com/?aff=9500http://www.namecheap.com/?aff=9500http://x.co/rhOyhttp://www.collegefallout.com/business-quotes-by-internet-entrepreneur-bob-parsons/http://www.collegefallout.com/business-quotes-by-internet-entrepreneur-bob-parsons/http://x.co/rhOy
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    leading registrar in Europe with over 5 million registered domain names. Schlund + Partner is part of United Internet AG.

    Total Number of Domain Names Under Them: 5,055,664Market Share: 4.305%

    MelbourneIT:Melbourne IT can register domain names in many different name spaces

    including .com, .net, .org, .biz, .info, .mobi, .us, .com.au, .net.au, .org.au, .id.au, .eu, .co.uk, .asia, .nz and many other spaces.

    Total Number of Domain Names Under Them: 4,221,455Market Share: 3.594%

    Wild West Domains:Wild West Domains was named Best Domain Reseller Opportunity by Hosting World Magazine. They also offer a great package

    for interested resellers.

    Total Number of Domain Names Handled: 3,288,666Market Share: 2.800%

    Moniker:Moniker is the eighth largest domain name registrar at the moment. Moniker can help you find the right domain name even

    if its already registered. It is exremely trusted.They also provide a domain auctioning and domain brokerage feature, which is

    a novelty.

    Total Number of Domain Names Handled: 2,829,052Market Share: 2.409%

    ResellerClub

    This is an Indian domain name registrar. They are very popular for their super-competitive pricing. This also allows re-sellers

    to rake in higher profits.

    Total Number of Domain Names Handled: 2,567,849Market Share: 2.186%

    REGISTER:This domain name registrar stands in the 10th position of the top 10 domain name registrar list. They have a strong 24/7

    support system, although, the prices may not be very competitive.

    Total Number of Domain Names Handled: 2,389,775Market Share: 2.035%

    http://www.melbourneit.com.au/http://www.wildwestdomains.com/http://moniker.com/http://www.register.com/http://www.register.com/http://moniker.com/http://www.wildwestdomains.com/http://www.melbourneit.com.au/
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    Having a great website gives you an unfair advantage over your competitors. Here are the sevenreasons why every service professional should have a website.

    1) Publish information effortlessly

    Publishing information on your website is effortless. Given that you have a simple system tomanage your webpages, all you have to do is type up the information and put it on your website.

    You can also update existing information with ease.

    Furthermore, unlike traditional publishing, you don't have space limits on the web. You can say asmuch or as little as you want. The choice is yours.

    2) Establish yourself as an expert

    People will perceive you as an expert in your field if you publish exclusive information that theycan read and benefit from. There were days when you could only achieve expert status by becoming

    a published author. Not anymore.

    If you have a website, you can publish information effortlessly. Remember what is commonknowledge for you is not common knowledge for your prospects. Share your knowledge by

    publishing articles, short reports, and reviews on your website. Your prospects will start to see youas an expert in your field. This can do wonders for your business.

    3) Use new and effective marketing techniquesThere are new and effective marketing techniques that require you to have a website to use them.

    These techniques include:

    Search marketing Email marketing

    Ezine (electronic magazine) advertisingThe marketing techniques mentioned above are cost-effective, targeted, and measurable. By

    learning and using these techniques, you can drive targeted visitors to your website, and increaseyour sales. Online marketing coupled with traditional offline marketing is a surefire way to

    outperform your competitors.

    4) Add impact to traditional marketing tools

    Business cards and brochures are proven traditional marketing tools. However, you can add moreimpact to them with your website. The simplest method is to add your website address to your

    business cards and brochures so your prospects can find more information about your servicesquickly by visiting your website. But you can be more creative than that.

    For example, you can write a free report that gives valuable information to your prospects. Yourprospects can get this report by visiting your website. In your business cards and brochures,

    promote this free report as an incentive for your prospects to visit your website. This will promptmore prospects to visit your website. If your website is designed to sell, then you make more sales.

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    5) Reduce communication costs

    First of all, if you have the right information on your website, you will reduce the number ofinquiries for more information about your services. In addition, you can have a webpage, where you

    answer questions that are asked frequently by your prospects and clients. Furthermore, you caninvite your prospects to contact you through a contact form on your website as opposed to phone or

    fax.

    In all cases mentioned above, you will reduce your communication and support costs dramatically.

    6) Boost your image

    You will appear credible in the eyes of your prospects if you have a professional website. In otherwords, it boosts the overall image of your business. More people will likely to do business with you

    if you have a good image.

    Remember that having a bad or unprofessional website will damage your image. Having no websiteis better than having a bad one.

    7) Make it easy for others to send you referrals

    Let's say you have a satisfied client, and that client wants to refer someone to you. He needs to tellthe referral about your service, and its benefits. It takes him some time and effort.

    If you have a website, then your client can simply ask the referral to visit your website for moreinformation. You make it easy for your client to send referrals. Thus, you will be getting more

    referrals than you would normally get.

    Where to get your professional website build

    High-TECDesigns

    high-tecdesigns is one of the biggest webdesigning service company's. High-TECDesigns has mademore than 1000 website's for their customers , which makes them the most trusted place to get yourwebsite professionaly builded up. Most successful companys also let their website created by High-

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    Market Share: 41.027%

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  • 7/28/2019 How to start an internet business Guide

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    earch Engine Optimisation is the art of modifying several key elements of a website to improve its

    ranking within the search engine results, the methods used are both within the website itself and its

    code to improve relevancy and using external resources to increase the popularity of a website, the

    higher the placement the greater amount of sales. There are literally 1000s and 1000s of people

    looking for you right now, use SEO and tap into the huge volume of enquiries available.

    Why do I need Search Engine Optimisation?

    If you need more business and would like to reduce your advertising overheads then you need SEOServices, constantly there are searchers trying to find your product or service, SEO makes sure you

    are there when they are looking. The massive decline in print directories has lead to a dramaticincrease in Search Engine use, with Google taking 92% of all traffic. SEO Perth are here to get you

    to the top!

    Search engine optimisation, otherwise known as SEO is the active technique of improving your

    website in the eyes of the search engines (Google, Bing & Yahoo) to improve your current ranking

    and maintain it. It goes without saying that the listings that are the top of the results receive

    considerably more traffic than those at the bottom, so rank higher and you will get more traffic,

    more exposure and promote your goods and/or services to a higher volume of people. People also

    know that Google has chosen those websites to rank in that order and hence they trust them,

    improving your conversion ratio.

    Where to get a SEO consultant

    High-TECDesigns again has been recommended for SEO service for starters, they not only have the best quality but most

    inported the lowest prices what it for allot customers possible made to have a good SEO consultant. High-TECDesigns has

    helped more than 2500 clients , which makes them the most trusted place for beginners to get your SEO consultant

    professionaly made. Most companys also use SEO service by High-TECDesigns.

    You can contact the SEO consultant at http://www.high-tecdesigns.com/

    Number of monthly clients: 3374Market Share: 39.139%

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