how to start selling online
DESCRIPTION
Technical Session conducted on DigitalWorld Fair 2014 arranged by BASIS.TRANSCRIPT
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Starting Selling Online
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You Will Need
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Products & Services
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A Website
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Professional Design
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Marketing
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Business Training
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Taking Local Business Online
Your Products & Services
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Know Your Online MarketMarket Research
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Finding Demand Online
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Learning Keyword Research
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Learning By Watching
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Social Media UsersYour Prospects are there too
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Forums/Groups/CommunityAre they talking about your products?
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No/Low Demand?Build Brand Online
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Building Brand OnlineYou Need A Website
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Creating Web SiteCMS, Design & Content
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Choosing CMSBusiness Site &E-Commerce
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Business Site CMSWordPress, Joomla ,Drupal Etc
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E-Commerce CMS
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Design
Themes ,Template & Custom Design
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Theme Club
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Accepting Payment
Credit Cards,Cash &Mobile
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Content
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Information Architecture
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Business SiteHome ,Product/Service, Contact & Blog
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Accepting Payments
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Online Marketing
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Online Marketing Strategies
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Inbound VS Outbound
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Source:wordstream.com
Interruption VS Inbound
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Source:hubspot.com
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Search Engine Optimization
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Social Media
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Learning Social Media
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Determine Your Business Objectives for Social Media
Concrete, measurable and achievable
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Goal: Building Brandsgetting people to recognize your name and associate it with your
product.
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Driving traffic to your social media page or company website.
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Sales Support
Answering prospects’
questions and showing them
how to use your products
or services.
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Engaging CustomersGiving Customers Reasons to Talk about your brand and products
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Know Your Audience
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Set Social Media EngagementBe strategic with your social media time usage. It’s
easy to spend more time than you need to on social media. A social media plan—together with a strategic
approach—will help you find the right balance.
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Plan Your Resource Use
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Decide Who Will Handle Your Social Media Engagement
You Or an Employee ?
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Set Parameters for Social Media Use
This means defining your social media guidelines for both employees
and visitors.
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Measure Your Social Media
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Building Community
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Selling To List
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How Have I done?
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Get Connected
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