how to start vlogging: from beginner to jamie oliver
TRANSCRIPT
@officialorama
How to start vlogging
(Initially presented at Food Blogger Connect London on 26/09/15)
@officialorama
Who we are:
@officialorama
George Aliferis• Many years in finance• Three years in video• Likes GIFs & watersports• Filmed over 50 Michelin stars• Watches stats on YouTube
[email protected]@officialorama
@officialorama
A film production company&
A social video agency
@officialorama
How to start vlogging?
@officialorama
In September 2015 we launched our own vlog “The Plate”
@officialorama
How to start vlogging?
@officialorama
To start you need to: record images...
@officialorama
How to film
@officialorama
And sound
@officialorama
How to film
@officialorama
You don’t need a lot of tools (cf Pewdiepie)
@officialorama
But here are some useful ones for beginners
@officialorama
Compact camera, tripod,
microphone,editing software
@officialorama
Apps (mostly free)
@officialorama
For learning and training:https://www.youtube.com/user/creatoracademy
http://reelseo.com
@officialorama
To build a channel:Quality
ConsistencySustainability
@officialorama
Quality needs to be above a minimum threshold to give a chance to your content
www.orama.tv 7
Case study: Unlocking YouTube’s Potential
@officialorama
Growth accelerates as you improve
www.orama.tv 7
Optimization and improved content
@officialorama
AFTER 12 MONTHS
Optimisation of content, storytelling, annotations, in-video programming
Monthly stats:Subscribers: +2,000
Source: actual client of Orama
@officialorama
Consistency
@officialorama
@officialorama
Sustainability
@officialorama
@officialorama
@officialorama
@officialorama
Grow
@officialorama
@officialorama
Format
@officialorama
@officialorama
@officialorama
Optimize
@officialorama
@officialorama
@officialorama
Optimize
@officialorama
Collaborate
@officialorama
@officialorama
Format: like SortedOptimize: like Tim Schmoyer
Collaborate: like Jamie
@officialorama
Social & Native Video Strategies
@officialorama
Social & Native Video Strategies
@officialorama
GoNative
@officialorama
Native Impact
Same content:30x more engagement for Native video
Cross Platform Content
3 MAIN COURSE
● Fine edit● Custom music● Strong branding
1 APPETIZERBehind the scenes
2 STARTERS AND SIDES
● Shorter version or ultra-short teasers
● Posted NATIVELY on social platforms
@officialorama
Social & Native Video Strategies
@officialorama
@officialorama
@officialorama
@officialorama
Thank You!Do you have a question?
Would you like feedback on your vlog?
@officialoramaGeorge [at] Orama.tv
See how we are doing on our own Vlog:bit.ly/1MIMxam