how to stop worrying and starting loving online reviews
DESCRIPTION
My presentation from the 2010 Apartment Internet Marketing Conference. Online Reviews are here to stay. Embrace them.TRANSCRIPT
AIM 2010
HOW TO STOP WORRYING AND STARTING LOVING ONLINE REVIEWSMark Juleen – J.C. Hart Company
Perception and Change
• Perception is everything• Why change?• What drives change?• Why did we view it
differently before?
Strategy…
• More surveys• More interaction• More human• More people• Less Fear
Opportunities/Leverage
• Everything can be reviewed online• What comes back in search?• Leading your online assets• Building a better online brand
Google Sidewiki
Opportunities/Leverage
• Everything can be reviewed online• What comes back in search?• Leading your online assets• Building a better online brand
What else is exciting?
• 2380 emails sent• 333 opened• 170 clicked• 26 total reviews• 15% of clicks turned into
reviews
5 Summary Points
• Embrace the change and monitor review platforms and anything online
• Respond honestly and don’t take it personal. Apologize even if you don’t believe you’re wrong.
• Survey internally. Know where you stand before you are surprised.
• Use it as an opportunity to grow your online brand. Believe it or not, more comments are better for you.
• Ask for the reviews. Put links on your websites and remind people in your messages to them.
Where you can find me …
MarkJuleen.comfacebook.markjuleen.com@mbj and @theaptnerdmjuleenhomeisjchart.comfacebook.homeisjchart.com@homeisjchartMultifamilyInsiders.comtheresidentconnection.com