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Jim BausellCOO

Touchstone Energy Cooperatives

It’s the only nationalenergy efficiency campaign

in the United States.

•• Campaign StrategyCampaign Strategy•• New Communication MaterialsNew Communication Materials•• TogetherWeSave.com AdditionsTogetherWeSave.com Additions•• Finding Resources on Cooperative.comFinding Resources on Cooperative.com•• CoopWebBuilder.comCoopWebBuilder.com-- Cooperative Cooperative

Website TemplatesWebsite Templates

Tyler MartinVice PresidentHoffman|Lewis

TOGETHER WE SAVE TOGETHER WE SAVE

Phase II Campaign StrategyPhase II Campaign Strategy

1.1. Initiate a conversation with a key Initiate a conversation with a key purpose.purpose.

2.2. Provide multiple educational Provide multiple educational opportunities and experiences.opportunities and experiences.

3.3. Continue the conversation leading to Continue the conversation leading to engagement.engagement.





•• My coMy co--op helps me save money and energy.op helps me save money and energy.

•• And we share the responsibility to save energy And we share the responsibility to save energy and money.and money.

•• My coMy co--op inspires me to take action.op inspires me to take action.

•• My coMy co--op is a true partner in this effort.op is a true partner in this effort.



•• Change long standing habits.Change long standing habits.

•• Adopt new technology.Adopt new technology.

•• Spend money.Spend money.

•• Spend time.Spend time.



Off-Line • Calculate your savings opportunity.• Join the community movement.• Keep it simple.

MediaADVERTISING

• Deliver the inspiration, along with a challenge.

On-LineTOOLS

• Calculate your savings opportunity.

PASSIVE TO ACTIVEPASSIVE TO ACTIVE



SIMPLE• Install CFL’s• Look for phantom loads• Weather seal and shell improvements• Programmable thermostats• Performing a thorough Home Audit• HVAC tune-up

INVOLVED• Replacing doors and windows• Investing in energy efficient appliances• Installing cellulose insulation• HVAC replacement



•• Tell them how much $ they could be Tell them how much $ they could be saving.saving.



•• Show them how easy it is.Show them how easy it is.

•• Challenge them to do it.Challenge them to do it.

•• Remember main goal: Inspire behavior Remember main goal: Inspire behavior change.change.

•• Expansion.Expansion.

•• Engagement.Engagement.



Mark ManionVice President/Creative Director

Hoffman|Lewis

•• Using ENERGY STARUsing ENERGY STAR ®® products products wiselywisely

•• Energy Efficient Manufactured Energy Efficient Manufactured HousingHousing

•• Refrigerator Usage and RecyclingRefrigerator Usage and Recycling

•• Air Sealing Your HomeAir Sealing Your Home

•• Changing Out Air FilterChanging Out Air Filter

•• Saving Energy While on VacationSaving Energy While on Vacation

•• Crawlspace InsulationCrawlspace Insulation

What percentage of cooperative What percentage of cooperative members live in manufactured housing?members live in manufactured housing?

A) 7%A) 7%

B) 10%B) 10%

C)C)14%14%

D) 18%D) 18%

•• Using ENERGY STARUsing ENERGY STAR ®® Television Television WiselyWisely

•• Energy Efficient Manufactured Energy Efficient Manufactured HousingHousing

•• Refrigerator UsageRefrigerator Usage


1 OF 41 OF 4

NEW POSTERNEW POSTER

DESIGNS AVAILABLEDESIGNS AVAILABLE

1 OF 41 OF 4

NEWNEW

COUNTER CARD COUNTER CARD

DESIGNS AVAILABLEDESIGNS AVAILABLE

•• Using ENERGY STARUsing ENERGY STAR ®® Products Products WiselyWisely–– TVTV

–– LaundryLaundry



1 OF 4 NEW BILLBOARD DESIGNS AVAILABLE1 OF 4 NEW BILLBOARD DESIGNS AVAILABLE

7 7 –– new 30 second spotsnew 30 second spots

7 7 –– new 15 second spotsnew 15 second spots

••AIR FILTERAIR FILTER

••AIR SEALINGAIR SEALING

••MANUFACTURED HOME SEALINGMANUFACTURED HOME SEALING

••MANUFACTURED HOME BUYINGMANUFACTURED HOME BUYING

••SECOND REFRIGERATORSECOND REFRIGERATOR

••RECYCLING YOUR 2RECYCLING YOUR 2ndnd REFRIGERATORREFRIGERATOR

••SMART ENERGY USESMART ENERGY USE

NEW RADIO MATERIALSNEW RADIO MATERIALS

LetLet’’s listen to s listen to

two of the seven two of the seven

new radio spots:new radio spots:

““AIR FILTERAIR FILTER””(:30 Radio Spot)(:30 Radio Spot)

For those coFor those co--ops with ops with

a refrigerator a refrigerator

recycling programrecycling program……

““REFRIGERATOR REFRIGERATOR

RECYCLERECYCLE””(:30 Radio Spot)(:30 Radio Spot)

•• Using Your Programmable Using Your Programmable Thermostat Wisely (x3)Thermostat Wisely (x3)



There are several interchangeable There are several interchangeable variations of copy for the back of variations of copy for the back of the bill inserts.the bill inserts.

NEW BILL INSERT DESIGNS AVAILABLENEW BILL INSERT DESIGNS AVAILABLE

FRONT

BACK

NEW BILL INSERT DESIGNS AVAILABLENEW BILL INSERT DESIGNS AVAILABLE

FRONT

BACK

Kristine JacksonDirector

Business DevelopmentTouchstone Energy Cooperatives

Alan SheddPrincipal

C&I Business DevelopmentTouchstone Energy Cooperatives

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADES

LANDING PAGE REVISIONLANDING PAGE REVISION

STATE LOGO DISPLAYSTATE LOGO DISPLAY

SURVEYSURVEY

CUSTOMIZED LINKS, CUSTOMIZED LINKS,

RESOURCES, CONTRACTORS RESOURCES, CONTRACTORS

(admin controls)(admin controls)

TSE TV VIDEO LIBRARY TSE TV VIDEO LIBRARY

CUSTOMIZATION CUSTOMIZATION

(how to choose videos for TSE TV (how to choose videos for TSE TV display for your cooperative)display for your cooperative)

FORUM FORUM

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESLANDING PAGE REVISIONLANDING PAGE REVISION

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESSTATE LOGO DISPLAYSTATE LOGO DISPLAY

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESSURVEYSURVEY

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESCUSTOMIZED LINKS, RESOURCES, CONTRACTORSCUSTOMIZED LINKS, RESOURCES, CONTRACTORS

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESCUSTOMIZED LINKS, RESOURCES, CONTRACTORSCUSTOMIZED LINKS, RESOURCES, CONTRACTORS

(admin controls)(admin controls)

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESTSE TV VIDEO LIBRARY CUSTOMIZATIONTSE TV VIDEO LIBRARY CUSTOMIZATION

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESTSE TV VIDEO LIBRARY CUSTOMIZATION TSE TV VIDEO LIBRARY CUSTOMIZATION

(how to choose videos for TSE TV display for your cooperative)(how to choose videos for TSE TV display for your cooperative)

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESFORUMFORUM


LANDSCAPINGLANDSCAPING

SEASONAL CHANGES SEASONAL CHANGES

(thermostat, blinds)(thermostat, blinds)

SEAL YOUR DUCTSSEAL YOUR DUCTS

CHANGE THE AIR FILTERCHANGE THE AIR FILTER

REFRIGERATOR RECYCLINGREFRIGERATOR RECYCLING

SMART USE OF ENERGYSMART USE OF ENERGY

MANUFACTURED HOUSINGMANUFACTURED HOUSING

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESLANDSCAPINGLANDSCAPING

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESMANUFACTURED HOUSINGMANUFACTURED HOUSING

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESMANUFACTURED HOUSINGMANUFACTURED HOUSING


SEASONAL CHANGESSEASONAL CHANGES

Adjust the BlindsAdjust the Blinds

Adjust the ThermostatAdjust the Thermostat

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESSEASONAL CHANGES SEASONAL CHANGES ((Adjust the BlindsAdjust the Blinds))

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESSEASONAL CHANGES SEASONAL CHANGES ((Adjust the ThermostatAdjust the Thermostat))

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESSeal Your Air DuctsSeal Your Air Ducts

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESSeal Your Air DuctsSeal Your Air Ducts

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESCHANGE THE AIR FILTERCHANGE THE AIR FILTER

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESCHANGE THE AIR FILTERCHANGE THE AIR FILTER


REFRIGERATOR RECYCLINGREFRIGERATOR RECYCLING

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESSMART USE OF ENERGY SMART USE OF ENERGY (Dishwasher Path)(Dishwasher Path)

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESSMART USE OF ENERGY SMART USE OF ENERGY (Laundry Path)(Laundry Path)

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESSMART USE OF ENERGY SMART USE OF ENERGY (Television Path)(Television Path)

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESNEW WEB BANNERSNEW WEB BANNERS

TOGETHERWESAVE.COM UPGRADESTOGETHERWESAVE.COM UPGRADESMORE COLORFUL WEB BANNERS BEING DEVELOPEDMORE COLORFUL WEB BANNERS BEING DEVELOPED

Each print ad will have Each print ad will have accompanying newsletter article so accompanying newsletter article so that cothat co--ops can run both in tandem ops can run both in tandem

in their publications.in their publications.

There will be 18 newsletter stories There will be 18 newsletter stories made available to comade available to co--ops.ops.

Have you accessed the Have you accessed the Together We Save section on Together We Save section on

Cooperative.com?Cooperative.com?

Yes or NoYes or No

Have you accessed the admin gateway Have you accessed the admin gateway for TogetherWeSave.com and entered for TogetherWeSave.com and entered

your coyour co--opop’’s rate and DOE climate s rate and DOE climate zone?zone?

Yes or NoYes or No

Cynthia HenthornManager

Advertising & Partnership MarketingTouchstone Energy Cooperatives

1.1. Reference AdsReference Ads2.2. High Resolution Express AdsHigh Resolution Express Ads3.3. InDesign FilesInDesign Files4.4. High Resolution ImagesHigh Resolution Images5.5. Headline ArtHeadline Art6.6. Low Resolution ImagesLow Resolution Images7.7. Ad CopyAd Copy8.8. FontsFonts

Download the InDesign files to customize

your counter cards and posters.

What percentage of cooperative What percentage of cooperative members use the internet?members use the internet?

A) 55%A) 55%

B) 67%B) 67%

C)C)71%71%

D) 86%D) 86%

Introducing a new Introducing a new valuevalue--added tool added tool from Touchstone from Touchstone

EnergyEnergy……..

CoopWebBuilder.comCoopWebBuilder.com

• SAVE YOUR COOPERATIVE THOUSANDS OF DOLLARS vs. using a 3rd party Web designer.


• UPDATE YOUR CO-OP’S ONLINE PRESENCE with a sleek, professional looking Website.

• THREE DIFFERENT TEMPLATES are available to choose from with color variations.

• USER FRIENDLY CONTENT MANAGEMENT SYSTEM (CMS) allows you to build and customize content for your site, make quick and easy updates and upload pictures or logos to the site.


Design 1 - Blue


Dawn Lodge GoldenFounder

Elastic Interactive


• Each design has editable areas:


• Layout/template for home page and subpages.

• Static graphics within the design and page content, and dynamic graphics that can

be selectively changed.

• “Contact Us” form and other client forms.

• Complete freedom on number of pages and navigation menu names (e.g. “About

Us”, “Our Services”, etc.).

• Ability to upload images and create links.

• Ability to upload PDFs and other attachments for links within pages.

• The system includes:

• Set up of your web hosting account .• 24x7 access to make updates – you have total control of your site.• Admin control panel and web traffic reporting.• Online CMS User Guide -- regular and “Quick Start” versions.• Ongoing training sessions/conference calls.

• Create content with a WYSIWYG editor; as simple as creating Word documents

• Add images directly to the page with a simple image upload. Hit“Preview” to see your edited content within your cho sen design template:

SAVE THE DATE:SAVE THE DATE:

CoopWebBuilder.com ORIENTATION AND CoopWebBuilder.com ORIENTATION AND

PREPARATION WEBINARPREPARATION WEBINAR


A virtual conference for Touchstone Energy member co-ops that brings energy experts and

cooperatives together.

September 28, 2010

Visit www.neec.coop to register for this event.

For more information contact [email protected], 703-907-5633

How to Submit Your Question

Step 2: Click on the Send button.Step 1: Type in your question here.

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