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How (Not) To #FundingFail

Heather Delaney Head of Consumer Tech and Kickstarter at Dynamo PR

heather.delaney@dynamopr.com

@DivertingLife

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Intro to Crowdfunding

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Reality Check - Kickstarter Edition

176,866 projects 42% success rate Average raised $14,826 $77,735  

26%  Technology  

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Reality Check - Kickstarter Edition

176,866 projects 42% success rate Average raised $14,826 $62,045  

34%  Gaming  

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Reality Check - Kickstarter Edition

0.05%  Chance  of  a  million?  

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Dynamo has now raised over $9 million

Raised $9,163,077 from 15 campaigns in 18 months

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How To #FundingFail

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#FundingFail #1 - Expect Riches

"My idea is going to raise $5,000,000!"

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#FundingFail #2 - Put It ALL In Your Video

"Everyone loves videos and I simply cannot explain everything in less than 8 minutes!"

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#FundingFail #3 - Keep It Secret. Keep It Safe.

"I don't want anyone talking about my project yet, so I am going to surprise them when it's live!"

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#FundingFail #4 - Hurry Your Launch

"I heard there might be a competitor launching soon, I have to launch before anyone else does!"

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#FundingFail #5 - You Are Not Prepared To Deliver

"I have spoken to one manufacturer/developer. I got this! "

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#FundingFail #6 - Take A Break After Launch

"I have launched my project, now it's time to sit back and watch the money roll in!"

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#FullyFunded

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#FullyFunded #1 - Keep It Simple Stupid

Would your mother understand your sales pitch?

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#FullyFunded #2 - Creativity Is Key

Pledge levels must be interesting, think carefully.

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#FullyFunded #3 - Give Them Something To Write

By having your content ready ahead of time you give press everything they need without having to wait.

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#FullyFunded #4 - Give Press a Chance

Give press time before launch to write an article, they will thank you for it.

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#FullyFunded #5 - Provide Relevant Information

Update your backers with relevant news on your project and product.

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#FullyFunded #6 - Be Responsive

Respond to every comment.

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Thank You!

Session Q & A

Heather Delaney Head of Consumer Tech and Kickstarter at Dynamo PR

heather.delaney@dynamopr.com

@DivertingLife