how to successfully promote your website on the internet
DESCRIPTION
These slides were presented at the SEO Campixx conference or Mar 9th, 2012.TRANSCRIPT
How to successfully promote your website on the Internet
ADVANCED WEB RANKINGPhilip Petrescu | CEO
Download slides: bit.ly/awr-seocampixx
Is my website ready to rank in the search engines?
How do I choose the right keywords for my site?
Are my pages optimized for these keywords?
How strong is my competition?
What can I do to outrank them?
Am I going in the right direction?
What are the biggest challenges for a SEO?
Let’s choose a niche and a website
For this presentation I have chosen a
medium sized niche. Let’s see what it
takes to conquer it.
I will choose this website as the one I
want to optimize
Is my website ready to rank in the search engines??
What are the biggest challenges for a SEO?
Is my website accessible to
search engines?
Is my website ready to rank in search engines?
This is the Website Auditor tool which crawls your website just like a search engine would.
Are my pages indexed by
Google?
Is my website ready to rank in search engines?
Are my pages indexed by
Google?
Is my website ready to rank in search engines?
This looks like something I need
to check out
What are the biggest challenges for a SEO?
Is my website ready to rank in the search engines?
How do I choose the right keywords for my site??
How do I choose the right keywords?
Find relevant keywords with low competition, high search volume and high commercial value
HighRelevance
HighVolume
CommercialValue
Low Competition
Are these keywords relevant
to my website?
Find relevant keywords with low competition, high search volume and high commercial value
HighRelevance
HighVolume
CommercialValue
Low Competition
Will these keywords bring
me enough targeted traffic?
How do I choose the right keywords?
Find relevant keywords with low competition, high search volume and high commercial value
HighRelevance
HighVolume
CommercialValue
Low Competition
Is the competition too strong for me?
How do I choose the right keywords?
Find relevant keywords with low competition, high search volume and high commercial value
HighRelevance
HighVolume
CommercialValue
Low Competition
Do these keywords have enough
commercial value?
How do I choose the right keywords?
HighRelevance
HighVolume
CommercialValue
Low Competition
These are the keywords you’re
looking for!
Find relevant keywords with low competition, high search volume and high commercial value
How do I choose the right keywords?
Keyword Research is not that hard if you’ve got your filters right.
The Keyword Research Tool
What are the biggest challenges for a SEO?
Is my website ready to rank in the search engines?
How do I choose the right keywords for my site?
Are my pages optimized for these keywords??
1. Keyword usage in the page title
Top 3 Ranking Factors:
The most important on-page ranking factors
2. Keyword usage in the page content
1. Keyword usage in the page title
Top 3 Ranking Factors:
The most important on-page ranking factors
2. Keyword usage in the page content
1. Keyword usage in the page title
3. Keyword usage in the URL
Top 3 Ranking Factors:
The most important on-page ranking factors
The Content Optimization Report
These are the main ranking factors that show if my content is optimized for this keyword.
Is my competitor’s landing page better optimized?
Even the top optimized site is not perfect, so maybe I can get a competitive advantage here.
Is my website ready to rank in the search engines?
How do I choose the right keywords for my site?
Are my pages optimized for these keywords?
How strong is my competition??
What are the biggest challenges for a SEO?
It is very important to make sure I have a chance, otherwise I could spend months or even years trying to achieve the impossible.
How strong is my competition?
This is the Keyword Difficulty report that tells you how difficult it is to rank in this niche.
Could this be my weakness? Is my web page well optimized for this keyword?
How strong is my competition?
How strong is my competition?
How many external followed links to they have?
How strong is my competition?
If my competitors get a lot more links than I do, I will never be able to beat them!
Compare the number of links with exact or partial match anchor text
How strong is my competition?
If my competitors get a lot more links than I do, I will never be able to beat them!
Compare the number of links with exact or partial match anchor text
Find out how many links I get every month vs. the competition
Is my website ready to rank in the search engines?
How do I choose the right keywords for my site?
Are my pages optimized for these keywords?
How strong is my competition?
What can I do to outrank them??
What are the biggest challenges for a SEO?
The most important off-page ranking factors
1. Keyword usage in anchor text(from external links)
The most important off-page ranking factors
1. Keyword usage in anchor text(from external links)
2. External link popularity(quantity and quality of external links)
The most important off-page ranking factors
1. Keyword usage in anchor text(from external links)
2. External link popularity(quantity and quality of external links)
3. Diversity of link sources(links from many unique root domains)
The most important off-page ranking factors
1. Keyword usage in anchor text(from external links)
2. External link popularity(quantity and quality of external links)
3. Diversity of link sources(links from many unique root domains)
4. Trustworthiness of the domain(link distance from trusted domains)
I need to get quality links from high authority websites
What are the most authoritative sites that my competitors have links from?
I have got to get me
one of these!
What are the most authoritative sites that my competitors have links from and I don't?
How come I get
no love from
Google and these guys do?
I need to get quality links from high authority websites
I need links with exact or partial match anchor text
These are the best links my competitors have with this anchor text.
Is my website ready to rank in the search engines?
How do I choose the right keywords for my site?
Are my pages optimized for these keywords?
How strong is my competition?
What can I do to outrank them?
How do I know I am going in the right direction??
What are the biggest challenges for a SEO?
I need to compare my rankings with the competition
I need to see a quick overview of all my keywords
Wouldn’t it be awesome to see a ranking overview across all my keywords?
Which website is the most visible in the search engines results?
What is the visibility of my keywords in the search engines?
The visibility score allows me to compare rankings for all my keywords
Who’s got the most rankings in the Top 10 results?
Is my website ready to rank in the search engines?
How do I choose the right keywords for my site?
Are my pages optimized for these keywords?
How strong is my competition?
What can I do to outrank them?
How do I know I am going in the right direction??
Is that enough? Are we sure we’re going in the right direction?
What are the biggest challenges for a SEO?
How many people visit my website?
Increasing the number of visitors will also increase my conversions.
How much money am I making so far?
You can try increasing your conversion rate using Conversion Rate Optimization.
How many people reach my site searching for this keyword?
This fake data is for demonstration purposes. Only the real owner has access to this data.
How much revenue is attributed to this keyword?
This keyword is already bringing me sales. What if I would rank first? How much would I make?
Is my website ready to rank in the search engines?
How do I choose the right keywords for my site?
Are my pages optimized for these keywords?
How strong is my competition?
What can I do to outrank them?
How do I know I am going in the right direction??
But wait, aren’t we missing something important?
What are the biggest challenges for a SEO?
I need to share my content on social networks
Good content is easily shared on social networks and can reach a very broad audience.
Images from: Brian Solis - A click to action
Social networks are beginning to play a big role in sharing content.
Google search is using rich snippets to highlight content that that is written by well known authors and shared by your friends.
Who is winning the social battle?
Are people sharing my content on social networks?
Do they mention my content on Twitter?
Do people like my content on Facebook?
I made it! Traffic is coming in.
Now what?
Remember the 1990 world cup final against Argentina?
Tracking your success
You can choose from 30 different metrics and create your own amazing chart.
How about seeing this data for my keyword?
You can drill down to see the data for a search engine, a keyword, or a combination of the two.
Complete SEO Report
Working in a SEO agency? Send this to your clients instead and they will thank you!
What have we accomplished?
Is my website ready to rank in the search engines?
How do I choose the right keywords for my site?
Are my pages optimized for these keywords?
How strong is my competition?
What can I do to outrank them?
Am I going in the right direction?
Tools: Website Auditor, Keyword Research, Content Optimization, Keyword DifficultyReports: Ranking, Linking, Analytics, Social, Ranking Overview, Complete SEO Report
Thank you!Do you have any questions?
@philippetrescu
www.advancedwebranking.com/blog
Download slides: bit.ly/awr-seocampixx
AdvancedWeb Ranking