how to survive content envy — aaf tampa july 2015
TRANSCRIPT
Surviving
CONTENT
ENVY@jasonkeath
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CONTENT ENVY
n. The desire to create content marketing at the same quality and/or quantity of another brand.
ENVY
ENVY
SCALE
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ENVY
SCALE
PLATFORMS
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ENVY
SCALE
PLATFORMS
SALES PRESSURE
ENVY
SCALE
PLATFORMS
SALES PRESSURE
NO STRATEGY
CONTENT FATIGUEn. The desire to stop creating content. Forever. Seriously. Leave me alone, I hate blogging and Twitter and I never want to see another infographic again.
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s
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The secret to being more creative is
spending more time on a problem
than others are willing to spend.
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FIGHTING
BACK
Focus More Time on Less Content
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1. The Vanilla Ice Content Mindset
Focus On One Big Hit (intentionally)
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2. One Homerun per Quarter
Master the 80/20 Rule@jasonkeath
3. Automate
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4. Borrow, Steal, Partner
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Books serve to show a man that his original thoughts are not very new after all.
― Abraham Lincoln
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5. Templates
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6. Crowdsource
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7. Repurpose and Repost
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10 TOOLS That Make Content Easier
1. Office camera, office smart phone, office content studio
2. Screenflow (video capture and editing)
3. GoToWebinar
4. Shutterstock, Canva, Phhhoto, Pablo
5. Curation Tools: FB Group, Twitter, Quora, Google Form
6. Content Management (Oracle/Compendium/Kapost)
7. Buffer, Edgar, Dlvr.it, Twibble
8. Coschedule, Edit Flow
9. Keyword research (Google, Spyfu, Youtube)
10.Native Ads (for testing)
11.BONUS: Internal email, hashtag, suggestion box
Surviving
CONTENT
ENVY@jasonkeath