how to survive social networking
DESCRIPTION
Never before in history has such a massive change to our lifestyles been demonstrated in such remarkable numbers, in such record time. The pace of change is fueled by the explosion of smart technology, and consumer mastery of the technology that gave them more choice and control. These slides contain some ideas about who will survive change, and they are as true in good times as they are in bad times.TRANSCRIPT
SURVIVAL OF THE
FITTEST
SELECTIONTraits that are helpful for survival become more common in a population, and harmful traits become more rare, because individuals with advantageous traits are more likely to reproduce
NATURAL
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change
Charles Darwin, 1908 -1882
During the 1990’s, more than 15,000 new
products were introduced every year –
and that was just grocery
.
16,000 ads in ME every day
Internet traffic doubles approximately every 100
days.
More than half of people agree that ‘its difficult to keep up with changes today’, although the same amount agree that most changes are for the best.
BIGto fail
No one is too
A NEED FOR SPEED
The Economic Cycle Has Sped UpAlthough those involved in each financial crisis are convinced their situation is ‘unique in history’
1636The Tulip Bubble
1720South Sea Bubble
1840Railway Mania
1929Wall St Crash(Great Depression)
1980sSavings &Loan Crisis
1973OPECOil Embargo
2000Dot ComBubble
1986Asian Financial Crisis
2008Sub-prime Crisis
20001600 18001700 1900
Hard TIMES Can Bring Out the
Of Ad Age's "Top 100 Ad Campaigns of the 20th Century," a quarter that began after 1945 did so during economically challenging years.
BES
T
Wieden & Kennedy, 1988
Chiat/Day, 1989
BBDO 1973
Ammirati & Puris, 1975
- Martin Puris, adman who came up with the BMW line -
I love bad times. In good times, people are less apt to try new things. In bad times, they have to start to do things
better
““
WE NEED SPEED, ADABPTABILITY & MENTAL AGILITY
inSUMMARY
ADAPTING TO THE MENA MARKETPLACE
the
consumer
IT’S ALL ABOUT
MY Screen
MY Content
MY Brand
The era of MY Screen
3000 cars created by consumers
VIDEOOn Demand2M
21.3 million video streams
With this SHIFT in consumer interest towards personalized platforms comes the opportunity and need for advertisers to jump into developing branded content
““
• Hummer
So where can brands fit in?
media
agency
Branded Content
You can no longer expect CONSUMERS to go where you lead them
Build where people ARENot where we WANT them to be
If ADVERTISERS don’t surrender some control voluntarily, it will be wrenched from us …
consumer
Advertiser Control Consumer
dialogueexposure
engagement
$12 b
2006
$18 b
2007
$26 b
2008
Especially in the tough times
At the supermarket, I am switching brands to make more economic purchases
I have recently become more susceptible to price promotions/special offers
67
75Agree
We need to become part of these conversations
INSPIRE !
Creator of a new revolution in social marketing
An idea can keepconversations alive
500Facebook Groups
16Official Social Spaces
1MyBarackObama.com
“”
together we will begin the next great chapter …with three words that will ring out from coast to coast, from sea to shining sea...
Insert Video Barack
CHANGE…yes we can!
Tarek Daouk Chief Innovation & Integration OfficerStarcom Mediavest Group MENA
@tdaoukhttp://about.me/tdaouk