how to tailor mobile campaigns to millennials
TRANSCRIPT
2
UNDERSTAND TARGET MARKET• Millennials are skeptical of advertising
– Millennials work actively to avoid ads
• Traditional ads are unlikely to work– Unlike older generations, millennials tend to
block out these ads
• Millennial campaigns should feel natural– Millennials can see through overly targeted
messages. Find a happy medium.
ercsms.com | 608-837-5270 | [email protected]
3
UNDERSTAND MILENNIAL MEDIUMS• Millennials are multi-screen users
– Messages should be tailored to all screens
• Content should appear uniform across desktop and mobile devices– Message should be clear and concise– Users should be able to transition
seamlessly
• Content should keep user interest – Content should load quickly and have timely
updates
ercsms.com | 608-837-5270 | [email protected]
4
PRODUCE UNIQUE MESSAGE• Create unique mobile strategy
– Since millennials are heavy cellphone users, mobile campaigns should be customized
• Create seamless transition between mobile and desktop
• May be opportunity for future loyalty– Hooked consumers may develop brand
loyalty through adulthood
ercsms.com | 608-837-5270 | [email protected]
5
REVAMP DESIGN• Millennials respond to a fresher design
– Older ads tend to get lost in clutter
• Mobile apps should be visually stimulating– Cleaner graphics keep user interest and
promotes repeat customers
• Consider user feedback– Realize what works and customize results
ercsms.com | 608-837-5270 | [email protected]
6
INCREASE INCENTIVES• Integrate SMS Marketing
– Use SMS to provide consumers with quick information and deals
• Gather a social media following– Millennials are the best influencers to reach
other millennials through social media
• Reward users for using apps/social media– Encourage users to use app again– Provide users with incentive to use product
or serviceercsms.com | 608-837-5270 | [email protected]