how to take flight on twitter
DESCRIPTION
In the slides for this webinar, we’ll tell you everything you need to know to get started on Twitter and tweet fearlessly! We’ll cover: - How to set up a profile - Hashtags: what they are, how to use them - Common Twitter functions - How to find people to follow - How to determine if a Twitter user is spam - How often you can tweet - Ideas on what to tweet about - How to get people’s attention on Twitter - How to incorporate Twitter into offline marketing - How to schedule tweets for your whole team in AdvisorDeck - How AdvisorDeck social posts can meet compliance For more information about AdvisorDeck, http://getadvisordeck.com/feature-list/TRANSCRIPT
Christine LucMarketing SpecialistDecember 12, 2012
We Merge
Marketing tech
Engaging content
Compliance
Expert guidance
Ease of use
Who We Are
San Francisco, California
Leadership & backing
ChristineMarketing Specialist
CameronCo-Founder
Wade Dokken• Co-Founder,
WealthVest Marketing• Fmr. CEO American
Skandia
Lincoln Collins• Co-Founder,
WealthVest Marketing• Fmr. CEO The
Hartford Europe• Fmr. COO American
Skandia
Why You Need to Be on Twitter• Twitter helps you reach out to potential clients in a casual
and public setting• It’s easy to curate articles and brand yourself as an expert
in your field• A strong presence on Twitter is good for search engines
as well as developing business relationships
HOW TO SET UP A TWITTER PROFILE
Common Twitter Functions• Tweet
• Status update of 140 characters max. About 1 or 2 short sentences
• @ - Mention• Use the @ sign to mention a Twitter user online. The user you
mention will be notified that you mentioned them
• # - Hashtag• Use the # to label your tweet
• RT – Retweet• Share someone else’s status update with your followers
• MT - Modified Tweet• Shorten someone else’s tweet and share with your followers while
still giving them credit
How to Determine if a Twitter User is Spam
• They promise you hundreds or thousands of new followers
• There’s no photo• Their username may have a lot of digits• Their username might not be coherent (recognizable as a
name or abbreviation of a name)• Example:
How to Make Sure You Don’t Look Like a Spam Account
• Fill out your profile. All the fields!• Post quality content• Keep posting quality content• Have a few tweets under your belt before engaging with
other people on Twitter: aim for at least 20.
What to Tweet About• Articles that would be helpful to prospects• Life at the office• Hobbies that strengthen common interests with prospects
• If your clients love golf and you love golf, go ahead and mention it if you’re at the golf course
• Arrivals at events or conferences that you attend for your job
How Often Can You Tweet?• A lot. You can tweet up to 5 times a day and there’s no
problem• Try to space out your tweets so that you’re not updating
more than once an hour because otherwise you’ll flood a follower’s Twitter feed• If you start a tweet with a mention (@) then it will decrease the
likelihood that all of your followers will see it, so don’t hold back on those conversations!
HOW TO SCHEDULE TWEETS ON ADVISORDECK
How to Engage with People on Twitter
• Explore the # Discover tab of Twitter• Search for topics that you know and respond to people• Share tweets by other users or comment on links that
other users post• Try to regularly talk to certain people to build relationships
rather than responding to any strangers you stumble upon and then forgetting about them
Results You Can Expect with Twitter• Twitter is an easy way to connect with people, but
developing relationships with people still takes time• Twitter can help enhance your content marketing and
offline marketing efforts• It’s a great tool for promoting blog posts or other
marketing pieces you have• Good to get in a habit of scheduling tweets regularly to
save time
How to Incorporate Twitter Into Offline Marketing
• Mention your Twitter handle on business cards, in your email signature, in your offline marketing materials
• Create and promote hashtags for events that you’re hosting or attending• You can make your own! If you’re speaking at a “Safe Money” seminar, you
can use #SafeMoney
• Encourage people to use those hashtags to talk about the event on Twitter
• Use the hashtag yourself and retweet or respond to people that do
HOW ADVISORDECK CAN KEEP YOUR TWEETS COMPLIANT
QUESTIONS
Getting Started• Go to advisordeck.com and create a new account• Follow the guided setup process• Support and best practices• Questions? [email protected]