how to take your website to the next level
TRANSCRIPT
PortLightTechnology.com
Take Your Website To The Next Level
Tips for Online Success
PortLightTechnology.com
Damon SchopenOwner, Port Light Technology
• Over 10 Years In The Internet Industry• Designer• Developer• Social Media Pro• Online Marketer
Help clients with their entire online presence.• Website• Search Engine Optimization
(Google Search)• Email Marketing• Social Media (Facebook, Google+)
Navigating you through the ever-changing waters of the Internet.
PortLightTechnology.com
Agenda
• Ways to Improve Your Website
• Ways to Help People Find You Online
• Social Media (Facebook, Google+, Twitter)
PortLightTechnology.com
It Can Be Confusing
PortLightTechnology.com
Outbound Vs. Inbound
• Newspaper• Post Cards• Radio• TV
• Google Search Results• Local & Industry Directories • Industry Expert• Phone Book*
PortLightTechnology.com
PortLightTechnology.com
What Is Your Goal?
• Why are you doing this?
• Why do you want people to find your site?
I want consumers, in the Tucson, AZ area, who are looking to buy shower doors and mirrors, to find my
website, gain trust, and call or visit my store.
PortLightTechnology.com
Brainstorm Search Queries
• If you were a consumer how would you search for your products and services?
– Think Like A Consumer
– What Is Most Important?
Shower Enclosures
Shower Enclosures Tucson, AZ
Commercial Glass Repair
Glass and Screen Repair
Bathroom Mirrors
Bathroom Mirrors Tucson
Mirror Installation
Glass Company Tucson AZ
PortLightTechnology.com
Know Your Competition
• Search For The keywords
– Who comes up?
– What are they doing?
– What are they not doing?
PortLightTechnology.com
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Paid Results
Paid Results
Regular “Organic”Results
Google MapsResults
Regular “Organic”Results
PortLightTechnology.com
A Word On Google
• TOP SECRET: Search Results Recipe
• Guidelines and Best Practices
• What Works For Others
• Always Changing
PortLightTechnology.com
Website
• Visually Appealing
• Mobile Friendly
• Optimized Structure
• Well Coded
• Two Second Test
• Name, Address, and Phone Number
• Quality Informative Content
• Updated Regularly
PortLightTechnology.com
Two Websites
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Links, Links, Links
• Quality Sources
– Online Directories
– Social Media Sites
– Industry Websites
– Industry Publications
PortLightTechnology.com
Online Directories
• Google Local
• Yahoo Local
• Bing Local
• Yelp
• Eliminate Duplication
• Fill In All Information Information
• Monitor and Respond To Reviews
PortLightTechnology.com
Which Would You Choose?
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Important Social Media Sites
• Google+
• Facebook Business Page
• Foursquare
PortLightTechnology.com
Social Media Guidelines
• Post informative, and useful information.
• Engage and interact with people.
• Be Creative – Will It Blend?
• Don’t just post about your business.
• Don’t be annoying.
• Don’t ignore people.
PortLightTechnology.com
Analytics
• How many people visit your site?
• What pages are popular?
• How long to people stay on your site?
• Know what to do next.
• Google Analytics– One of the best
– Free
PortLightTechnology.com
Beware!
• Guarantees of Overnight Success
• Top Secret Methods
• Follow Google Guidelines
• Slow and Steady
If it seems too good to be true, it probably is!
PortLightTechnology.com
Take Away
• Your Website: Who You Are, What You Do, How To Contact You
• Online Directories (Google, Yelp, Foursquare): Accurate Information, Respond To Reviews
• Social Media: Accurate Information, Respond To People Who Reach Out To You
PortLightTechnology.com
Questions?
Damon SchopenOwnerPort Light Technologydamon@portlighttechnology.com262-457-4707www.portlighttechnology.comLinkedIn: http://www.linkedin.com/in/damonschopenFacebook: https://www.facebook.com/PortLightTechnology