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Targeting Your Target Audience with Twitter Data

Richard Baxter Founder, SEOgadget.com

The not-very-inbound way to market your site.

That does not work.

Let's do some marketing…

I want to find out where my target market is

I want to find out what they are sharing

I want to know who to contact

I want my stuff to be a success

Who are you

targeting?

What are your target audiences sharing?

Identify + recruit

influencers Be there

Really targeted outreach

How SEOgadget uses #RTO

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Count of Domain

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Count Of Occurrence

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Count of shares

Data: Websites shared by CTOs based in London on the 10th October 2013

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instagram.com facebook.com youtube.com foursquare.com pinterest.com twitpic.com vine.co

Authentic websites. Relevant audience.

Those sites are better for SEO, too.

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Average Domain Authority

Twitter Shares

Google Search Results

Did you notice we didn’t use Google?

Here's how to do it.

http://seogadget.com/tools/seogadget-for-excel/

Fetch your data.

GO TO: https://dev.twitter.com/apps/new

Find your audience

#MozCon

How do I find out what these people are sharing?

filter:links from:someone OR from:someone else OR from:some other person

So, you just need to build a search query in twitter.

http://bit.ly/followerwonkfetcher

Click run!

Now your analyst can work with the data in Excel.

http://bit.ly/seog48

Know who to contact.

Tweet

Entity Data

User

Followers

Shared URL Domain

Author

Social stuff

#MozCon

use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api

The results of my own outreach with this data…

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blog

.buf

fera

pp.c

om

blog

.min

djet

.com

te

chcr

unch

.com

in

stag

ram

.com

m

asha

ble.

com

bl

ogs.

hbr.o

rg

adva

nced

-tele

visi

on.c

om

joel

.is

new

s.bl

inkb

ox.c

om

gaw

ker.c

om

vent

ureb

eat.c

om

perfo

rmin

side

r.com

bl

og.li

ft.do

sa

astr.

com

w

orld

obse

rver

onlin

e.co

m

varie

ty.c

om

then

extw

eb.c

om

kottk

e.or

g lif

ehac

ker.c

om

zenh

abits

.net

si

licon

angl

e.co

m

blog

.kis

smet

rics.

com

bl

og.k

ippt

.com

st

rate

cher

y.co

m

ibec

onne

cts.

com

sf

y.co

jo

nyiv

ered

esig

nsth

ings

.ten

.wik

iped

ia.o

rg

onlin

e.w

sj.c

om

scie

nce.

time.

com

cm

o.co

m

brw

.com

.au

twitp

ic.c

om

busi

ness

.tim

e.co

m

read

writ

e.co

m

song

za.c

om

blog

.hub

spot

.com

is

otro

pic.

org

unbo

unce

.com

bl

og.tr

endr

r.com

m

.van

ityfa

ir.co

m

econ

sulta

ncy.

com

m

obile

.sm

ashi

ngm

agaz

iex

p.lo

re.c

om

mic

hael

hyat

t.com

ho

llykl

.new

svin

e.co

m

blog

.cap

wat

kins

.com

el

iteda

ily.c

om

reso

urce

s.lim

elig

ht.c

om

web

succ

esst

eam

.com

la

tinaf

atal

e.co

m

vooz

a.co

m

wro

ngha

nds1

.wor

dpre

sssu

ppor

tops

.co

e27.

co

blog

.con

tent

fore

st.c

om

vide

os.d

igg.

com

jo

bs.b

uffe

rapp

.com

Count of Domain

You want your stuff to be a success.

Don’t ask your colleagues to share your stuff.

Recruit the input of an expert and do the outreach first

Thank you for listening!

makes no warranties, express, implied or statutory, as to the information in this presentation.

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The fully-certified Hubspot Gold Partner