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1 1www.conexpoconagg.com
How to Thrive Coming Out of
the Recession
Ted Garrison
New Construction Strategies
www.TedGarrison.com
800-861-0861
2 2www.conexpoconagg.com
Change Is Coming!
“Because the recession is so severe, and
because of the unique way in which it
happened, we can be sure that it will
change the world in several big, long
lasting ways.”
Geoff Colvin, The Upside of the Downturn
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Self-Inflicted Wound
“In many industries, what some call
hyper competition is a self-inflicted
wound.”
Michael Porter
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The New Reality!
“For business, it’s no longer enough to
create a product that’s reasonably
priced and adequately functional.”
Daniel Pink
A Whole New Mind
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Too Many People In the Construction
Business Are Insane!
● Albert Einstein
defines insanity as:
“Doing the same
thing over and over
and expecting to get
different results.”
● What’s needed is a
superior strategy!
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Blue Ocean Contracting
• Blue Ocean Contracting creates a new or
redefines the construction industry
• Blue Ocean Contractors &Vendors typically
redefine the market
• Blue Ocean Contractors out-think the
competition
• Blue Ocean Contractors create new demand
instead of fighting over existing demand
• Blue Ocean Contracting is the responsible way
to maximize opportunity & minimize risk
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2 Schools of Thought
• Agile
• Operational – improve operations & processes
• Strategic – seizing on new opportunities or markets
• Toughen up for battle
• Lower costs
• Build a war chest of funds to ride it out
• Protect the core
• 3rd Option – Combination
• Be tough without sacrificing agility
• Manage the trade-offs
• Think agile
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10 Critical Business Practices
1.Effective leadership
2.Strategic thinking
3.Value-based construction
4.Continuous innovation
5.360° collaboration
6.Systems based
7.Effective risk management
8.Lean operations
9.Better use of technology
10.Measurement
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Avoid Subjective Decisions!Event - Project
Initial conditionsFinal
conditions
Time
• The more info we have before the event, the easier it is to predict the final outcome
• The less info we have before the event, the harder it is to predict the final outcome
• However, the lack of info will never change the final outcome
• Probability occurs when people don’t understand
• Must think proactively – not reactively
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Effective Leadership• Leadership is not about control
• Leadership is about the ability to perceive, in
essence to look ahead, then allocate the
resources (human & capital) in the best
possible way.
• Jim Collins referred to this as “Getting the
right people on the bus in the right seats.”
• “Leadership is the capacity to engage people
& groups outside one’s formal control &
inspire them to work toward common goals –
despite differences in convictions, cultural
values, and operating norms.” H. Ibarra & M. Hansen
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Strategic Thinking
• Effective planning – whether a company’s
strategic plan, project planning, or solving a
problem – requires Strategic Thinking
• Effective Strategic Thinking requires
leadership and a process
• 5 – Step Strategic Thinking process• Get the right people involved
• Define the problem
• Develop possible solutions
• Identify the right options
• Execute the strategy
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Value-based Construction
• Upstream activities (sourcing, production, &
logistics) are being commoditized, while
downstream activities that reduce
customer’s costs or risks are becoming the
drivers of value creation & a competitive
advantage
• Need to focus on pre-construction activities
• Need to focus on life-cycle costs
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Continuous Innovation
• “Tomorrow’s victories will go to the masters
of innovation! Period!” Tom Peters
• What’s the purpose of outsourcing?
• Innovation!
• Focus on desired outcomes – not fixing a
problem
• Keys to innovation
• Continuous learning
• Continuous improvement
• Empowering everyone
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360° Collaboration
• The more complex a system the greater the
need for collaboration
• Involve the people who must do it
• IPD/Design-build works because it embraces
collaboration between all supply chain
members
• What’s the most important task for PM’s and
superintendents?
• Identifying client problems
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Questions?
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Final Thoughts
• Challenge conventional wisdom
• Throw away the box! Think big – not small
• Stop thinking as a contractor – think like
someone out to find solutions
• Accept that change is coming to the
contracting business – like it or not – or you
will lose the battle!
• Is it easy? Absolutely not, but it’s better than
doing the same old things!
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How to Thrive Coming Out of
the Recession
Ted Garrison
New Construction Strategies
www.TedGarrison.com
800-861-0861