how to thrive in the social era from new kind
DESCRIPTION
In the past few years we’ve witnessed bottom-up social movements like the Arab Spring and Occupy Wall Street, the rise of community-based companies like Facebook and Red Hat, and the ever-flattening landscape of business, government, and society. These social revolutions prove that we’re operating in a new kind of environment. We’re playing in the social era — an era in which rigid, bureaucratic structures are fast losing ground to nimble, grassroots movements driven by purpose. Communities are replacing authority. Culture is more important than hierarchy. And innovation - not uniformity - is the asset worth striving for. The groups that succeed in this social era work like movements: they produce contagious content, share cultural practices, connect partners, and work from bold purpose. Through this approach, community-based 21st century organizations are changing the world. Join New Kind for an introduction to strategies and tools that will help you and your organization make the most of the social era.TRANSCRIPT
New Kind Matthew Muñoz, Chief Design Officer and PartnerNation Hahn, Director of EngagementElizabeth Atkins, Relationship Manager
August 9, 2012
How to thrive in the Social Era
Matthew MuñozPartner and Chief Design Officer@matthewmunoz
Nation HahnDirector of Engagement@nationhahn
Elizabeth AtkinsRelationship Manager@ElizGraceAtkins
Hello!
Headquartered: Raleigh, North Carolina
Founded: February, 2009
Clients in many industries:
> National and State Government
> Economic Development / Think Tanks
> Entertainment / Hospitality
> Technology
> Arts / Museums
> Banking
> Insurance
> Education
Key New Kind Facts
We understand you’re here representing these organizations —
• Councils for International Visitors (like IAC of North Carolina)
• National program agencies
• State Department
• Others?
We understand that you are...
working to strengthen global awareness by hosting exchanges and programs.
We understand that you are...
working to strengthen global awareness by hosting exchanges and programs.
You’re busy keeping the lights on...
and it’s hard to take advantage of new technologies and digital platforms
We live in the social era
We live in the social era
We live in the social era
where groups of people can make the most
impact.
people use technology to make human connections
people use technology to make human connections
people find others
people use technology to make human connections
people find otherswho share a common passion
people use technology to make human connections
people find otherswho share a common passion
people have a greater power to amplify their message
people use technology to make human connections
people find otherswho share a common passion
people have a greater power to amplify their message
ideas rarely belong to one person,
people use technology to make human connections
people find otherswho share a common passion
people have a greater power to amplify their message
ideas rarely belong to one person,they are owned and changed by many
the first internet revolution — access
people find choice
INFORMATION
INFORMATION
INFORMATIONINFORMATION
INFORMATION
the second internet revolution — create
people find a voice
today’s internet revolution — connect
people find each other
For organizations, the social era means:
Higher expectations for those in power• accountability• transparency• dialogue• legitimating authority• political will• civil mandates
Better work together• movements and evangelists• contagious conversation
Globalization changes the landscape• rapid change• everything happens 24/7• increased competition• global coordination• global reach
What does this social era
mean to you?
Our GOAL for today
Our GOAL for today
Show you ways of thriving in the social era.
Our GOAL for today
Show you ways of thriving in the social era.
Show that this era creates new opportunities for your organization.
Examples
Obama election
Charity: Water
Micro-finance
What do these examples have in common?
They all... Work from bold purpose
They all... Work from bold purpose
Identify partners
They all... Work from bold purpose
Identify partners
Create contagious content
They all... Work from bold purpose
Identify partners
Share practices
Create contagious content
Work from bold purposeIdentify partnersCreate contagious contentShare practices
Thriving in the social era means...
To set directionTo create networksTo spark conversationTo establish culture
Work from bold purposeIdentify partnersCreate contagious contentShare practices
Thriving in the social era means...
To set directionTo create networksTo spark conversationTo establish culture
Work from bold purposeIdentify partnersCreate contagious contentShare practices
Thriving in the social era means...
To set directionTo create networksTo spark conversationTo establish culture
Work from bold purposeIdentify partnersCreate contagious contentShare practices
Thriving in the social era means...
To set directionTo create networksTo spark conversationTo establish culture
Step 1
Step 1Work from bold purpose
BELIEF
you can do that through...
Crafting a provocative purpose statement,
orSimplifying your organizational
mission into one sentence, and
Describe your vision of the future into one sentence.
BELIEF ACTION
and it will create...
> A clear direction> A clear description of your mountaintop> A sense of shared purpose> Unity and camaraderie within the community> Ownership> Vested interest in the organization’s success> Enthusiastic support from inspired individuals
BELIEF ACTION IMPACT
Our examples worked from bold purpose
Obama election
Poverty is unnecessary.- Muhammad Yunus _
> Do you have a provocative purpose, mission, or vision statement?
> Is it repeatable and memorable?> How often do you explicitly state how
your day-to-day activities support your purpose?
How do youwork from bold purpose
to set direction?
Step 2
Step 2Identify partners
BELIEF
ACTIONBELIEF
you can do that through...
Finding people who share your passion
orwho complement your purpose,
for examplesocial media influencers, journalists,
partner organizations
and it will create...
> A network or community, that can work together with you to achieve your purpose
> A diversity of perspectives which help youtackle challenges in different ways
> Interdisciplinary collaboration
BELIEF ACTION IMPACT
Our examples identify partners
Obama election
> Who are your partners?> How do you connect them?> What platforms or technologies do you use?> What benefits have you seen from your
partners collaborating?
How do youidentify partners
to create a network?
Step 3
Step 3Create contagious content
BELIEF
you can do that through...
storiessymbolsairwaves
open source content
BELIEF ACTION
and it will create...
> An emotionally engaged audience> Earned attention> A network effect> Evangelists among the community
BELIEF ACTION IMPACT
Our examples created contagious content
Charity Water
4. produce contagious content
The story of Rachelhttp://www.youtube.com/watch?v=nC_vXAF-pBM&feature=results_video
> What content could you create?> What content could you curate?> How do you share content?> Who sees your content?
How do youcreate contagious content
to spark conversation?
Step 4
Step 4Share practices
BELIEF
ACTIONBELIEF
you can do that through...
Creating community guidelinesand
Articulating and living your values
and it will create...
> Shared practices> Shared understanding > Common culture> Clear boundaries of what is acceptable
and what isn’t> United way of working together
BELIEF ACTION IMPACT
Our examples share practices
“Yes We Can” video
http://www.youtube.com/watch?v=1yq0tMYPDJQ
Charity Water
> Water changes everything> Giving Water vs. Receiving Gifts
2. share cultural practices
“We shall follow and advance the four principles of Grameen Bank:
Discipline, Unity, Courage and Hard workin all walks of our lives.”
> Does your community have a shared understanding of how to work together?
> Does your community have an expectation of what behavior is acceptable and what isn’t?
How do youshare practicesto establish culture?
Our GOAL for today
Our GOAL for today
Show you ways of thriving in the social era.
Our GOAL for today
Show you ways of thriving in the social era.
Show that this era creates new opportunities for your organization.
Work from bold purposeIdentify partnersCreate contagious contentShare practices
Thriving in the social era means...
To set directionTo create networksTo spark conversationTo establish culture
Work from bold purposeIdentify partnersCreate contagious contentShare practices
Thriving in the social era means...
To set directionTo create networksTo spark conversationTo establish culture
Work from bold purposeIdentify partnersCreate contagious contentShare practices
Thriving in the social era means...
To set directionTo create networksTo spark conversationTo establish culture
Work from bold purposeIdentify partnersCreate contagious contentShare practices
Thriving in the social era means...
To set directionTo create networksTo spark conversationTo establish culture
They all... Work from bold purpose
Identify partners
Create contagious content
Share practices
Matthew MuñozPartner and Chief Design Officer@matthewmunoz
Nation HahnDirector of Engagement@nationhahn
Elizabeth AtkinsRelationship Manager@ElizGraceAtkins
Thank you!