how to throw a metadata party
DESCRIPTION
My presentation for Planningness 2012. Too bad slideshare doesn't support GIFs. Data is abundant today. In a world where data is easily accessible – ‘data about data’ or metadata and how we manipulate it will become increasingly important. This has been the driving force behind the recent disruptions in the music industry. And the principles apply to any digital commodity – whether that includes media, transactions or behavior.TRANSCRIPT
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how to throw a metadata party
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@GautamRamduraiPreciseCuriosity.com
#planningness
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nature of data
where it hideswhat do you do with it
partytime!
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dey-tuhdat-uhdah-tuh
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Whatever happened to these?
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The change from atoms to bits is irrevocable and unstoppable.
“- Nicholas NegroponteFounder, MIT MediaLab
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bitsofdata
atoms
thoughts
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Data lies at the center of the digital revolution
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But, WTF is metadata?
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metadata information about a thing,apart from the thing itself.
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metadata information about a thing,apart from the thing itself.
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Libraries:Metatagging before it was cool.
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metadata tags
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data
information
knowledge
intelligence
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data
information
knowledge
intelligence
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data
information
knowledge
intelligence
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data
information
knowledge
intelligence
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data
information
knowledge
intelligence
mea
ning
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data
information
knowledge
intelligence
mea
ning
met
adat
a
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metadata adds meaning
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metadata connects
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nature of data
where it hideswhat do you do with it
partytime!
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be like neo
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found in unexpected placeslocked in silostakes some digging
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your brand here
start with the most fundamental unit of your brand
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inherent metadata
card numberowner
expiry datebank
type [gold/platinum/unobtanium]
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what’s in a tweet?
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transactional metadata
loyalty pointsmoney spentcredit score
payment dueswipes
cities
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environmental metadata
shoppingofferstravel
walletssmartphones
online accounts
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card number
owner
expiry date
location
purchases
credit score
loyalty
offers
financial advice
smartphone app
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nature of data
where it hideswhat do you do with it
partytime!
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In a data-abundant world, metadata becomes the weapon to organize, relate and discover.
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In a data-abundant world, metadata becomes the weapon
to make sense of all this shit.
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discover assist
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discover
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If A and B then C
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If A and B then CH?
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assist
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card number
owner
expiry date
location
purchases
credit score
loyalty
offers
financial advice
smartphone app
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card number
owner
expiry date
location
purchases
credit score
loyalty
offers
financial advice
smartphone app
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What makes these tick?
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The more digital we get, the more human we have to be.
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nature of data
where it hideswhat do you do with it
partytime!
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data is fluid & omnipresent
start with the basic unit
biz models, not campaigns
why would humans care?
party rules
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...or, pick your own.
pick one of these...
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in out
assist
discoveryour
brand here
5 min - make you party plan5 min - chat with partner
10 min - share. discuss. blow minds.
inherent
transactional
environmental
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go forth and engineer serendipity
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@GautamRamduraiPreciseCuriosity.com
#planningness