how to transform a local company into a global business
TRANSCRIPT
Netguru is a full stack, remote, upmarket software services
company.
growing 100%
50 => 100 in 2014
100 => ? in 2015
100% global
How to go global?
I don’t know
our story
We didn’t know...
1....you need to have
offices in other countries
blogging + hacking
~5 calls per day
6 continents
10 timezones
> 30 countries
bragging much?
simple online tools
first they laugh at you...
maybe you don’t offices?
2....to be a “thought leader” you need
to be gray-haired andfrom anglo-saxon country
from 0to
50 000 UU monthly
1 blogpost a day
1 dedicated person
team of freelanceguest authors
& proofreaders
we share
how we work
case studies
tips & tricks
...everything
maybe you don’t need to be gray-haired & native?
bit.ly/spnetguru
3....to connect with possible partners
& mentors you need a network
bit.ly/spnetguru
bit.ly/spnetguru
bit.ly/spnetguru
no networkno problem
bit.ly/spnetguru
context
bit.ly/spnetguru
“I was listening to your interview in [...] and I must say it's probably the best one
to date.”
“I was looking at your LinkedIn profile...”
“I liked your YouTube presentation…”
“I liked your article about…”
“I’m coming to London next week…”
bit.ly/spnetguru
also at scale
bit.ly/spnetguru
bit.ly/spnetguru
and by the way...
bit.ly/spnetguru
bit.ly/spnetguru
maybe you don’t need a network?
bit.ly/spnetguru
4....you need to diversify and offer the best technology customized
for client needs
bit.ly/spnetguru
one technology
bit.ly/spnetguru
bit.ly/spnetguru
+ mobile
bit.ly/spnetguru
say no
bit.ly/spnetguru
more than one domain?
bit.ly/spnetguru
maybe you don’t need to do everything?
bit.ly/spnetguru
5....it’s hard to go global
bit.ly/spnetguru
decent English+ being a fool
bit.ly/spnetguru
maybe it’s not that hard?
bit.ly/spnetguru
