HOW TO TURN A VIDEOBLOG INTO A 6 FIGURE BUSINESSBY @GREGORYNG

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OCTOBER 4, 2008

“I don’t want to hear about this 9 to 5 bullsh*t. Work 9 to 5, spend a couple hours with your

family. 7 to 2 in the morning is plenty of time to do

damage.”

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• 500+ Episodes• 200K views per episode• Distributed to over 30 networks• In 2011 I earned over $100k from my show

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KEYS TO MY SUCCESS

NICHE CONCEPT

LARGE AMOUNTS OF CONTENT

FOCUS

PATIENCE

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6 STEPS

1. ESTABLISH A NICHE2. OWN THAT NICHE3. KNOW YOUR AUDIENCE4. GROW YOUR AUDIENCE5. GIVE SOMETHING FOR SPONSORS TO BELIEVE IN6. MONETIZE

STEP 1

ESTABLISH A NICHE

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“NEESH”VS

“NITCH”?

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CHOOSING A NICHE

• Focused content means you can own it but is it a big enough audience?

• Dedicated audience is good but what is the goal of the show?

• There are SEO advantages but is anyone looking?

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25,074 blogs related to “Food”815 blogs related to “Food Review”3 blogs related to “Frozen Food Review”1 blog related to “Video Frozen Food Review”

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THE BUSINESS BEHIND FROZEN FOODS

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FROZEN FOODS BRANDS

STEP 2

OWN THAT NICHE

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OCTOBER 4, 2008

EPISODE 1: TGI Friday’s Sweet and Smoky Chicken

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Head cut off

Reflections

Hot spots

64 Views in the first week. (All friends and family)

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1

OPTIMIZE AS YOU GO!

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5 EPISODES PER WEEK FOR THE FIRST YEAR

• Land Grab!• Scare Off Competition• Build Camera Presence• Optimize Production Process• Build Audience

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SINGLE FOCUS.

260 EPISODES IN YEAR 1

PRESSPEOPLE LIKE MESUBSCRIBERS

MONEY

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HOW DO YOU OWN YOUR NICHE? FIRST, OWN YOUR SHOW.

• Domain Name• Social Screen names• Logo• Theme Song• Tagline• Catchphrases• Title

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“The Internet’s Only Frozen Food Review Show”

“Eating My Way Through the Freezer AisleOne Box At A Time”

“Down deep in my belly”(First Appeared in Episode 13)

“The Frozen Food Master”(First Appeared in Episode 17)

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ALWAYS BE BRANDING

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OCTOBER 11, 2009

236 Episodes = $384.72

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OCTOBER 11, 2009

236 Episodes = $384.72 = $0.23/hour

STEP 3

KNOW YOUR AUDIENCE

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THE FREEZERBURNS AUDIENCE

STONER COLLEGEKIDS

44%

GROCERY SHOPPING MOMS

41%

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KNOW YOUR AUDIENCE

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BLIP.TV

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FACEBOOK QUESTIONS

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NOVEMBER 21, 2009

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NEW TAXONOMY

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NEW TAXONOMY

AVG. TIME ON SITE

from 03:08 to 04:25

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YOUTUBE ANALYTICS

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JUNE 4, 2010

EPISODE 336: Chicken Fettuccini Frodown

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YOUTUBE ANALYTICS HOT SPOTS

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YOUTUBE VIDEO INSIGHTS

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MAY 24, 2011SEEVOLUTION

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SEEVOLUTION

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CHANGE IN POST NUMBER

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CHANGE IN POST NUMBER

PV/VISITfrom 2.50 to 6.32

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GA, SiteCatalyst Integration

WYSIWYGEditor

Multiple Conversion

Goals

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VISUAL WEBSITE OPTIMIZER TEST

CLICKS +3%(First time visitors)

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VISUAL WEBSITE OPTIMIZER TEST

SUBSCRIBERS+7.21%

(Blended)

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WHERE I AM NOW

STEP 4

GROW YOUR AUDIENCE

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DISTRIBUTE EVERYWHERE

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GET SEEN WITH VIDEO SEO

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KNOW WHAT YOUR AUDIENCE WANTS

SPEED, PRICE, CONVENIENCE NUTRITION, TASTE, FAMILY-SIZED

WANTS TO BE ENTERTAINED WANTS HELP WITH BUYING DECISIONS

HOT POCKETS, TOTINO’S, EL MONTEREY

HEALTHY CHOICE, LEAN CUISINE, SMART ONES, STOUFFER’S

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STAY FOCUSED ON WHAT THE MAJORITY WANT

X X XX X X

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SPREAD THE WEALTH AND GIVE BEHIND THE SCENES ACCESS

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ENGAGE IN COMMENTS, RESPOND TO EMAILS

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TURN YOUR FANS RABID

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MARCH 22, 2009

FEBRUARY 18, 2012

CARE WHAT YOUR FANS THINK…BUT TRUST YOUR GUT.

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HATERS GONNA HATE

ACCORDING TO THE TROLLS, I…• “chew like a pervert”• “am a lazy fat f***”• “need a job”• “have a big nose”

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TROLLS MEAN YOU’RE POPULAR

http://www.flickr.com/photos/totally_lemonified

STEP 5

GIVE SPONSORSSOMETHING TOBELIEVE IN

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CAPTURE TESTIMONIALS

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CREATE PRESS KIT

BRANDING

UVP

TESTIMONIALS

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ENCOURAGE ACTION FOR BRANDS

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GIVE BRANDS OPPORTUNITIES FOR EXPOSURE

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TELL BRANDS YOU EXIST

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COMPANIES LIKE THIS

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COMPANIES LIKE THIS

http://www.flickr.com/photos/totally_lemonified

STEP 6

MONETIZE

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VIDEO ADS

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VIDEO ADS

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MAKE MONEY WHILE YOU SLEEP

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Head cut off

Reflections

Hot spots

64 Views in the first week. (All friends and family)To Date: 117,000 views

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YOU WON’T GET RICH OFF OF ADS

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EPISODE SPONSORSHIPS

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AUGUST 2011

HEALTHY CHOICEFRESHEN YOUR FREEZER CONTEST

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CONTACTING SPONSORS

POSITIONING STATEMENT

TIME RELEVANCE

CREDIBILITYINDICATOR

DEMOGRAPHIC RELEVANCE

RECENT SUCCESS

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AUGUST 2011 LAUNCHED iPHONE APP

app.freezerburns.com

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FUTURE OF THE FREEZERBURNS APP

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JULY 2012 WHAT’S NEXT

XI’M A GROCERY SHOPPING PARENT!

I’M NOT RELEVANT TOCOLLEGE KIDS ANYMORE

4 YEARS LATER COLLEGE FRESHMEN HAVE GRADUATED

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JULY 2012 WHAT’S NEXT

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6 STEPS

ESTABLISH A NICHE OWN THAT NICHE KNOW YOUR AUDIENCE GROW YOUR AUDIENCE GIVE SOMETHING FOR SPONSORS TO BELIEVE IN MONETIZE

@GregoryNg

GREG’S MOUTH

Follow me on

Watch me!

www.FreezerBurns.com www.FreezerBurns.com/vlog