how to turn local plays into global hits
TRANSCRIPT
We’re experts at turning what if, if only and I wish into custom technologies, new platforms and live experiences. Fueled by 20 years in the experiential and event marketing industry, insatiable curiosity, and the digital that’s in our DNA, we bring technologies together in a way the world hasn’t even realized it’s craving yet. Digital. Physical. And totally shareable. When you let yourself wonder, the sky’s the limit.
We are wonderMakr.
• INTERNET OF THINGS
• MICROCONTROLLERS/ARDUINO
• SOCIAL VENDING
• 3D PRINTING
• RFID/NFC/BLE
• ROBOTICS
• SMART INSTALLATIONS
• INTELLIGENT RECOGNITION
• INTERACTIVE GAMES
• CUSTOM APPLICATIONS
VEHICLES AND ENGINES
VENDING MACHINES
PROFESSIONAL EQUIPMENT
LARGE APPLIANCES
ARCADE GAMES
SMALL APPLIANCES
GIANT ROBOTS
HOME ELECTRONICS
CATS? SURE, WHY NOT.
OPEN HARDWARE
WE CONNECT ANYTHING
SALESFORCE
FOURSQUARE
YOU TUBE
YAHOO!
OPEN SOFTWARE
TO ANYWHERE
Word-of-mouth generatesmore than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions. It is between 8.5 and 30 times more effective than traditional media.
STORIESPeople do not just share information, they tell stories. And stories are like Trojan horses, vessels that carry ideas, brands, and information.
People crave true, unfiltered experiences. Movies and television give us re-packaged versions of life, but the Internet can give us raw reality like no other medium. When we think, “This really happened; you have GOT to see this!” That’s when we click the share button.
Be True:
Too many online videos fail to get to the pointfast enough. So show us what you’ve got anddon’t waste our time for even a moment. If we’rehere to see your sword swallower, show us yoursword swallower. Right away. Show us what you’ve got and then wrap it up. Anything elsejust wastes our time.
Don’t Waste My Tıme:
To go viral, you need to be different. You can’t create an unforgettable video by being just like everyone else. Viral video is the 21st century’s sideshow, so it’s the odd, unusual, weird, and obsessive who stand out. The Internet rewards bold and crazy choices.
Be Unforgettable:
To create the strong, personal connection that viral video is all about, ultimately, it’s all about humanity. Time and time again, people tell us thattheir favorite moment in our videos is not one of the big crazy stunts we do. Their favorite moment is when we throw our arms up over our heads in triumph. That simple moment ofcelebration gives people something to connect with.
It’s All About Humanity:
I believe that a strong story is by far the most important component if a video is being built to be shared. You are competing for eyeballs against countless hours of content being uploaded to YouTube every minute. You are up against kittens, babies, natural wonders, athletic prowess, celebrity gossip and, indeed, Hollywood itself.
Mike Mills, Executive Producer, Studio M
Consumers will seek out and share content that is, simply put, entertaining. They will happily share brand content if it makes them cry, laugh, look at the world in a new way or just simply keep them glued to their chairs for 90 seconds, or 90 minutes.
Mike Mills, Executive Producer, Studio M
You have to move away from thinking about how to insert your brand into the content – and find stories to tell that reflect the values of your brand. Story first and (gasp!) - brand placement last.
Handled the wrong way, brand placement will sink your project from the jump.
Mike Mills, Executive Producer, Studio M
Yes. The old cliché rings true – you can’t guarantee virality. But can you give it a fighting chance? Of course. You can literally buy views if all you want is an impressive looking view counter on YouTube.
Mike Mills, Executive Producer, Studio M
But if you want the holy grail - content that is widely SHARED (not just passively viewed) and receives tons of earned media, you need to be ready to be brave and make some hard choices along the way. It can be done, but it can’t be guaranteed.
Mike Mills, Executive Producer, Studio M
How’d we do?1,000,000 views in three weeks80% of shares were organicWorldwide pressDouble-digit increase in sales