how to turn your executives into talent brand champions | talent connect vegas 2013
TRANSCRIPT
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Kasey Hurlbutt CH2M HILL Global Brand Manager
“How to turn your executives into talent brand champions?”
Kasey Hurlbutt @kaseyhurlbutt
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define the problem
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consistency dilemmadare to be distinctive dilemmawho is “we” dilemma
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finance, accounting,
business units,
regions, legal
talent acquisition
marcom & global brand, strategic BD,
corporate development
HR & learning/
development
- corporate brand
- sales
- client strategies
- pr/media
- web/digital
- csr
- business unit brands
- trademark strategy
- signage and stationery
procurement
- goodwill/amortization
of acquired brands
-talent brand
- recruitment and
advertising
- employee value proposition
- annual performance evaluations
fueled by organizational silos
bottom line recruitmenttop line retention
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design a solution
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Sinek, Simon. Start With Why. 2011
our value proposition
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bottom line
recruitment
retention
top line STRATEGY
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bottom line
recruitment
retention
top line STRATEGYBRAND
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bottom line
recruitment
retention
top line STRATEGYBRAND
brand and strategy: yin and yang
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build it
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arm your case with data
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global brand
summit
learning & Development
marcom
corporate development
legal
regionsstrategic BD
talent acquisition
business groups
HR
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global brand
summit
learning & Development
marcom
corporate development
legal
regionsstrategic BD
talent acquisition
business groups
HR
campaign shamelessly
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seize opportunities to partner
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1. recognize the silos. then dare to defy them.
divorce brand from a marketing/talent mindset.
make brand the yin to strategy’s yang.
start changing the conversation. don’t wait
for permission to do something awesome.
2.
3.
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Q&A
Kasey Hurlbutt @kaseyhurlbutt