how to understand and use marketing research

Azura Global Consulting

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Understanding Marketing Research

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Page 1: How to Understand and Use Marketing Research

Azura Global Consulting

Marketing Research

Understanding Marketing Research

Marketing Research… The process of gathering data on goods or services to determine whether the product or services will satisfy

customer’s needs

Page 4: How to Understand and Use Marketing Research

What Does Market Research Do?

Identify market trends

Identify buying habits

Identify market shifts

Identify economic shifts

Page 5: How to Understand and Use Marketing Research

A successful new business sells goods and services that a customer wants

or needs and continually grows a base of

satisfied customers.

Something to remember…

Page 6: How to Understand and Use Marketing Research

Starting a New Business means asking some tough questions!

Does my product/service fill a need?

Who will buy my product /service?

What will my price point be? (how much)

What are the trends in my industry?

Page 7: How to Understand and Use Marketing Research

What can Market Research do for you business?

• Pinpoint obstacles in your business concept

• Helps guide you in making strategic decisions for growth

• Help minimize financial risks and costly mistakes

Page 8: How to Understand and Use Marketing Research

What else can Market Research do for you business?

• Uncover competition

• Identify future development plans

• Expand customer base

Page 9: How to Understand and Use Marketing Research

How can you conduct Marketing Research on your own?

Use sites like…

Survey Monkey.com

FreeSurvey.com

Fluid Surveys.com

Page 10: How to Understand and Use Marketing Research

What happens if you DON’T use Marketing Research?

You won’t reach your target market

You will waste $$ on marketingYou will waste priceless time and

energyYour business will fail!

Page 11: How to Understand and Use Marketing Research

FIN

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