How are older internet users using

the internet?

Adults 55 to 65

60% of 50-64 year olds online use Facebook

86% of 65+ year old internet

users rely on email

How are older adults searching?

65+ y/o still use desktop searches more

than any other group relative to their use.

58% of their searches come from desktop and just 20% from mobile.

65+ y/o still use desktop searches more

than any other group relative to their use.

58% of their searches come from desktop and just 20%

from mobile.

55-64 y/o, on the other hand, use mobile 8% more of the time than desktop with 43% of

their searches coming from mobile.

Three Ways to Use Digital Marketing to Reach Older Adults

Create Custom Landing Pages For Different Customers

Reactivate Existing Customers With Email Marketing

Targeted Facebook Ads

Targeted Facebook Ads

Get the full infographic + our Facebook lead generation video!

www.ramblinjackson.com/silver/