how to use google analytics

How to use GOOGLE

ANALYTICS to improve your

websitewww.proactivecha.com

Do you have a blog?

Do you have a static website?

Do you know how to

answer this questions:

How many people visit my

website?

Where do my visitors live?

Do I need a mobile-friendly

website?

What websites send traffic to my website?

What marketing tactics drive

the most traffic to my website?

Which pages on my website are

the most popular?

How many visitors have I converted into

leads or customers?

Where did my converting

visitors come from and go on

my website?

How can I improve my

website's speed?

What blog content do my visitors like the

most?

Google Analytics can answer it

all….

Now let’s start on how to get

Google Analytics

on your very OWN WEBSITE

How to install Google Analytics?

First Step…

You need to have a Google

Analytics Account

Do you have a primary Google

accounts?

This account may be your Gmail, Google Drive or Calendar, etc.

Yes! Then that’s great because

you can now set up Google

Analytics using that accounts

or if the answer is NO…you need

to create one

Just a reminder!

The Google account you

should use must be the one that

you will keep FOREVER and

only YOU have an access

Yes, you can grant access to

your

web designer, web developer, web host, SEO

staff, etc.

but you don’t want them to

have a full control over it

Because once you part ways

they will take your Google

Analytics data with them

and you will have to start all over

Setting up Google Analytics is FREE

Go to: analytics.google.c

om

You will then be greeted with the

three steps

to set up Google Analytics

Click “Sign Up”

After clicking SIGN UP button

you will fill out information for your website

Click this

Fill in Account Name

Click this


Click this

Indicate the Website


Click this


Add the URL


Click this


Add the URL

Industry Type


Click this


Add the URL

Industry Type

Time Zone

Click this

Google Analytics offers

hierarchies to organize your

account

You can have up to 100 Google

Analytics accounts under one Google

account

You can add up to 100 GA accounts

and up to 50 website

properties under one Google

Analytics account

and 25 views under one

website property

Sample Situations:

Situation 1: 1 website=1

Google Analytics =1 website property

Situation 2: 2 website (1 personal

& 1 business)=1 Google Analytics for

each =1 website property for each

Situation 3: several website but

less than 50 (for each business)=1 Google Analytics

account

Situation 4: several website each of them has dozens of websites, for a total of more than

50 for each business

= 1 Google Analytics account

per business

there is no limit or right nor

wrong in setting up GA

it’s a matter on how you organize

your account

you can always rename your

account anytime

BUT you can't move a property

(website) from one Google Analytics

account to another

You would have to set up a new property under

the new account

and lose the historical data you collected

from the original property

For this illustration, we will have one website and

only need one view (the

default), all data view

The setup would look something

like this!

Filled-up information

This is the

option to

configure where

your Google Analytics data can be shared

This is the

option to

configure where

your Google Analytics data can be sharedClick Tracking

ID

Once you click the Get Tracking ID button, this popup

Click I Agree

Then you will get your Google Analytics code

Click this

This must be installed on every

page on your website

The installation your tracking

code will depend on

what type of website you have

For instance, you have a WordPress

website

on your domain using the Genesis

Framework

that framework has a specific area to add

header and footer scripts to your

website

if you have a WordPress on your own domain, you

can use the

Google Analytics by Yoast plugin

to install your code easily no matter what

theme or framework you are

using

if you have a website built with

HTML

add the tracking code before the </head> tag on

each of your pages

you can do this by using a text editor program (such as Text Edit for Mac or Notepad for

Windows)

and then uploading the file to your web host

using an FTP program (such as

FileZilla)

for Shopify e-commerce store,

go to Online Store settings and

paste in your tracking code

where specified

For a blog on Tumblr, go to your

blog

click the Edit Theme button at the top right of

your blog

and then enter the

Google Analytics tracking

ID in your

settings

Next Step after installing the

tracking code on your website is…..

Set up GOALS

By clicking on the Admin link at the top

of your Google Analytics

Goals will tell Google Analytics when something

important

happened on your website

How to view Google Analytics

data

Click

REPORTING

Types of Google Analytics Reports

Audience reports

These report will tell you everything about your visitor

Their age and gender

(Demographics)

what their general interests are (Interests)

where they come from (Geo > Location)

Acquisition reports

Will tell you about what drove

visitors to your website (All

Traffic)

Behavior reports

Will tell you about your content

Particularly, the top pages on your

website (Site Content > All

Pages)

(Site Content > Landing Pages)

Conversions

If you set up Goals within your Google

Analytics,

you can see how many conversions your website has received (Goals >

Overview)

Thank You!

how to use google analytics

Data & Analytics