How to Use HubSpot to Learn More About Your Customers
Kristina Volovich, HubSpot
Kristina Volovich Customer Demand
Marketing @steeens11
Inbound Marketing Framework
So, how do we use HubSpot to delight our customers and prospects?
Key Tools to Use:
• Reporting • Social Media • Email • Lists • Campaigns
1. Reporting
Reporting is more powerful than you think
Sources Reporting
Metrics broken down by channel
Carefully watch top performing blog posts and emails
2. Social Media
Social Media use can reveal customer behavior
Monitor which channels drive the most customers
Pair Advertising with Inbound to Target Customers
Find out who responds well to targeted advertising
3. Email
There are over 205 billion emails sent and received each day
Email metrics show how your customers are responding to your marketing efforts
Figure out what customers like by testing CTAs, copy, formatting and tone
Go one step beyond CTR -- what customers are clicking on?
4. Lists
Great list segmentation is key to success
Ways to learn what your customers like & dislike:
• Content read (blog posts, ebooks) • Pages they visit (landing pages, website pages) • Emails they open and click on • Events they register for • Social Media channels they use • Survey they filled out • Webinar they attended
5. Campaigns
Inbound Marketing is all about creating valuable and relevant content
Content
When is the last time you ran a customer centric campaign?
Running a content campaign for your customers is the ultimate way to learn how they engage