how to use linked in and google for efficient networking and job searching 1 24 2010

Welcome to Opportunities Knocking!

© 2010 Opportunities Knocking

The goal of Opportunities Knocking is to create a community focused on learning how to enhance careers through informative presentations, in- person networking with a new spin, and personalized career coaching.

Agenda for Today’s Meeting

• 6:00 PM Introduction• 6:10 PM Tonight's Presentation: “How to Use LinkedIn and Google for Efficient

Networking and Job Searching, Lonnie Adelman, Career/Job Coach, Opportunities Knocking, San Diego, CA

• 6:45 PM Break with Hosted Refreshments• 7:00 PM Spin-Net™ Networking• 8:00 PM Optional Open Networking--Bring your list of target companies and get

connected! • 10:00 PM Good Night


How to Use LinkedIn and Google for Efficient Networking and Job Searching

Lonnie AdelmanOpportunities Knocking

January 20, 2010www.OpportunitiesKnocking.com


Advantages of Social Networking Sites


•No phone or face-to-face meetings: Quick and easy for the bashful.•Exponential networking very possible.•Helps organize your contacts.•Frequently does not require an initial introduction.

Disadvantages of Social Networking Sites


•No phone or face-to-face meetings.

Very low probability of getting the job without meeting the hiring manager face-to-face.

• The most effective professional social networking site is LinkedIn.• LinkedIn combined with Google (not a social Networking site) is the most effective way to support your job search.• Other popular social networking sites: Facebook, Twitter, Meetup, and MySpace.


Popular Social Networking Sites

LinkedIn is the World’s Largest Professional Network: A Tour


Typical Home Screen

What is Linkedin (www.linkedin.com)?

• An online networking tool/resource for business professionals.

• Most resources are free.• Premium features available for a price.• Recruiters and employers search for qualified

candidates in LinkedIn.


Typical LinkedIn Homepage

• The LinkedIn homepage is like a cockpit in a jet.• The homepage shows you what’s going on in your

network and the latest news, jobs, and answers at a glance.



• Box on the top provides navigation to Profile, Contacts, Jobs, Inbox, Groups, and More (like Companies, Learning Center, and Answers).

• Inbox Action Items are directly above Network Updates.• Network updates are in the center of the homepage.• People you may know (i.e. may want to connect with) top right.



• Box on the top provides navigation to Home, Profile, Contacts, Jobs, Inbox, Groups, and More (like Companies, Learning Center, and Answers).




• Box on the top provides navigation to Profile, Contacts, Jobs, Inbox, Groups, and More (like Companies, Learning Center, and Answers).



Typical Linkedin Home Page

• View your latest messages and get network updates from colleagues and connections.

• Read the latest news about your company, competitors, and industry and discuss it with colleagues.

• Browse the latest jobs, questions, and answers that match your interests. © 2009 Opportunities Knocking

Typical Linkedin Home Page—Info. Control

• At the top right, there’s a link called “Settings”• The Settings page controls your visibility in LinkedIn.• The Settings page is also used to control networking and

communication preferences.


Typical Linkedin Home Page—the Bottom

• Customer Service link for lots of answers.• The other links on the bottom won’t be of much use to most.


Getting Started with LinkedInThe Minimums

• Go to the website and create a login using an authentic email and a password.

• You must confirm through a message in your Email mailbox, so make it real!


Typical Linkedin Home Page—Create a Profile

• Select the “Profile” link in the box on the top of the home page, then “Edit Profile”. • Start with name, current title, location, and “What are you

working on?.”• “What are you working on?” gives you a chance to let profile

reviewers understand your professional objective…e.g. Looking for an Electronic Engineering design position .”



• Start with name, current title, location, and “What are you working on?.”

• “What are you working on?” gives you a chance to let profile reviewers understand your professional objective…e.g. “Looking for an Electronic Engineering design position ,” OR ANOTHER MESSAGE.



• When your resume is written, reviewed, modified, then reviewed again, use it as a template for the “Summary” and “Experience” sections of your Profile. Copy and paste works!

• As always, spell check your resume before use. LinkedIn has no spell check capabilities.



• When your resume is written, reviewed, modified, then reviewed again, use it as a template for the “Summary” and “Experience” sections of your Profile. Copy and paste works!




• Now your basic profile is complete, but this is always a work in process…


• As you build your network, study the profiles of those you consider “role models,” and emulate in your own way.

• Request recommendations from those in your network. Recommendations end-up in your profile.

• Search for candidates for your network, and ask to be introduced by connections - or – send your own invitation.


It’s Time to Send Your First Invitations

• Invite an essentially unlimited number of connections, 500 at a time.

• Start with the people that you know…


It’s Time to Send Your First InvitationsThe Easy Way: How to Invite Your Email Contacts

• Click on the green “Add Connections” Home page link.


It’s Time to Send Your First InvitationsHow to Invite Your Email Contacts

• Type in your email address, the click on “Continue.”• You can import directly from popular webmail sites including:

hotmail, yahoo, gmail, aol, googlemail, live, mac, & msn.© 2009 Opportunities Knocking


• Click on the “Import your desktop email contacts »” link• You can import contacts from a personal computer file used

by email applications like Outlook and Apple Mail.• File formats must be .csv, .txt, or .vcf.



• After importing, click on the “Imported Contacts” link.• Click the check box next to each contact to be invited.• The name of each invitee will appear in the box to the right.• Click the “Invite Selected Contacts” link to send invitations!


It’s Time to Send Your First InvitationsThe Hard way: Manually

• Paste email addresses here, separated by a comma.• Click on the “Send Invitations” link.


Other Invitations

• Find potential connections in your connections’ connections (that’s why it’s called networking).

• Used LinkedIn search facilities to uncover potential connections.

• Join Groups and make friends!


So, How Do You Like to Network? It’s All about Your Preferences with LinkedIn

• Connect with all, or just the ones you trust.• Five ways to respond to an Invite: Accept....I Don't

Know Sender....Archive....Reply....Flag • Recommend, introduce, and reference search.


Responses to LinkedIn Invitations

• 'I don't know'- Prevents receiving invitations from sender ever again.

• 'Archive'- Tables acceptance, no reminders, stays in Inbox.• 'Accept'- Sender becomes a first degree connection. • 'Reply'- Send a message back without accepting or rejecting the

Invitation. • 'Flag as Spam'- Reports as Spam to LinkedIn, declines Invitation.


Recommend, Introduce, and Reference search

• You can recommend only first degree connections. Many times there is reciprocity (encouraged by LinkedIn prompts).

• Introduce anybody to a first degree connection. • Reference search: Look for first degree connections

with whom the candidate has worked.


Searching with LinkedIn


Searching with LinkedIn—Simple Search


• People.• Jobs.• Companies.• Answers.• Inbox.• Groups

Searching with LinkedIn—Simple Search


• You can enter multiple words within the search box.• At least one level of Boolean searching works, unreliable after

that.

Searching with LinkedIn—Advanced Search #1


• People, Jobs, and Answer categories ONLY using this link.

Searching with LinkedIn—Advanced Search--People


• Search for contacts and hiring managers at target organizations…Anywhere

• Suggest using Google for Advanced Searches in conjunction with LinkedIn.



• Search for contacts and hiring managers at target organizations…Anywhere

• Use Qualifiers: Company (Current/Past), School, Industries, Relationships, Groups, Language.

• Suggest using Google for Advanced Searches in conjunction with LinkedIn.



• Search for contacts & hiring managers by country, postal code, & within a specified radius of the target location.

• Combined database and tool rivals those available at a cost from large career management corporations.

Searching with LinkedIn—Advanced Search--Jobs


• Search for jobs by function, industry, location (including postal code and radius from code), experience level, & job posting date.

• Sort by company, date posted, location, job title, degrees away from you, and keyword relevance.

Searching with LinkedIn—Advanced Search--Jobs


• Search for jobs by Location (including postal code and radius from code), Job Title, Company.

• Search for jobs by Experience Level, Job Function, Job post date, and Industry.


Searching with LinkedIn—Advanced Search—Job Search Beta


• Search for jobs by function, industry, location (including postal code and radius from code), experience level, & job posting date.—Dynamically filter results


• Find out who in your network can help connect you.



• Search for jobs by function, industry, location (including postal code and radius from code), experience level, & job posting date.—Dynamically filter results

• Sort by company, date posted, location, job title, degrees away from you, school, LinkedIn Groups, Profile Language, When Joined, Current Company, Past Company.

• Find out who in your network can help connect you.



• Unfortunately, no way to save search criteria.

• Suggest a screen shot pasted on a word document.

Searching with LinkedIn—Advanced Search--Answers


• Search for questions and/or answers posted on LinkedIn by keyword and category.

• Somewhat useful for some for job search, but not as useful as people and job searches.

What’s New on LinkedIn?


• There is a line item in LinkedIn Learning Center called “ New on LinkedIn.”

• http://learn.linkedin.com/whats-new/

For Everything Else, There’s Google™

• Unquestionably the most used search engine on the internet.

• Very useful for many things, including job search


For Everything Else, There’s Google™

• Enter keywords, press “Google Search” / “I’m Feeling Lucky”.• The "I'm Feeling Lucky™" button takes you directly to the first

webpage that returns for your query—Not recommended.• The “Google Search” button returns tons of relevant search

results. © 2009 Opportunities Knocking

For Everything Else, There’s Google

Even though LinkedIn has an Advanced Company Search, Google is more powerful (in my opinion).

With Google, you can combine all the LinkedIn search criteria into a single search, and you’d be amazed!


Google Advanced Search

Advanced Search allows you to specify items you HAVE to have in the search, and those you DON’T want.


Google Advanced Search

Advanced Search allows you to specify items you HAVE to have in the search, and those you DON’T want.

Google’s Advanced search shows you the shorthand search criterion that is constructed.

The constructed line can be entered into the standard search window for searches without using Advanced Search, also can be saved for later use using Notepad.


Conclusions

• LinkedIn is the most effective professional social networking site on the internet .

• LinkedIn allows you to be found by a variety of different people, including potential employers and previous co-workers.

• LinkedIn’s advanced search capabilities are powerful, and couple / correlate available jobs with people in your network.

• Google and LinkedIn combined greatly enhance your ability to job search.


Questions?


how to use linked in and google for efficient networking and job searching 1 24 2010

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