how to use linkedin's publishing platform to generate leads
TRANSCRIPT
How to UseLinkedIn's
Publishing Platform
to Generate Leads
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1,000,000 publisherson LinkedIn with over
130,000 posts per week published
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THE OPPORTUNITY
Publishers represent only .25% of total LinkedIn membership
More than 1/2 of best performing posts written by everyday people
45% of readers are in upper ranks of their industries (Managers, CEO’s, Owners)
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“ LinkedIn can provide a network effect to your best thinking. ”
- Dan Roth,Executive Editor at LinkedIn
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Why Publish on the LPP?
5 Compelling Reasons!
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1. Be viewed as a thought leader and credible expert in your industry, market or niche
2. Reinforce your existing client/customer relationships
3. Generate new leads or prospects4. Grow your network of connections and
followers 5. Increase reach and visibility (even beyond
LinkedIn)
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What to WriteAbout on the LPP
- 7 Tips
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The LinkedIn Audience
The Working
World =
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The LPP Golden Rule
Help your target audience…Learn Think Feel
Achieve
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Cover universal themes
1TIP
professional development business marketing career self-improvement leadership
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The CEO of a benefits company writes about
what every entrepreneur needs to know about
Obamacare.
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Specific topics or trendsrelated to your industry/market /niche
2TIP
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A technology start-up advisor writes about Tesla,
oil companies, and the future of mobility.
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Personal insights andlessons learned
3TIP
“What I learned from…”
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News affecting your industry, market or niche (Your POV)
4TIP
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Review what LinkedIn Influencers are writing about
5TIP
Bonus! Look for the trending ‘monthly’ LinkedIn Influencer hashtags #HowIHire
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Feature influencers and experts – share their stories
6TIP
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Get ideas from posts featured on LinkedIn Pulse channels
7TIP
OWN A CHANNEL!
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Where to find LinkedIn Pulse Channels:https://www.linkedin.com/pulse/discover
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Best Practices for Standing Out
on the LPP
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Add a Primary ImageUse an image that is relevant and unique.
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Make it Scan-able
Break your posts up with subheads and spaces.
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Tag Your PostsBonus: Choose relevant tags that correspond with LinkedIn Pulse channels.
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Insert a Call-to-Action
At the end of your post, include a call-to-action!(can include a hyperlinked image)
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Experiment with WordCount and Frequency
500 – 2000 wordsweekly, bi-monthly, monthly,
quarterly
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Republish, Don’t Replace (Your Blog)
Republish the entire post and include mention of where published.
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Craft a Compelling Headline
Major media outlets, popular blogs, tools Free Tool: CoSchedule Headline Analyzer
http://coschedule.com/headline-analyzer
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Killer PromotionalStrategies
for Your LPP Posts
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Equity=Engagement
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Share Your LPP Posts
multiple times (on LinkedIn) on other social media channels with your email list with specific people
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Share your LPP Posts Page Visit your profile Scroll down to your posts Click “See More” Grab your LPP Posts page URL Share on social networks, website, email signature
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Proactively grow your network
1st degree connections automatically follow your posts
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Revise Old Posts
Do you have an image and call-to-action? Do you have 3 tags? Can the post be improved upon?
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Give LinkedIn Pulse a Heads Up (Sparingly)
Tweet the following:Tip @LinkedInPulse
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Want to learnhow to getMOREBUSINESSOPPORTUNITIESon
?
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DOWNLOAD your FREE TIP SHEET:
9 Quick Tips to Boost
Your LinkedIn Influence
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Click to access!
DOWNLOAD your FREE TIP SHEET:
9 Quick Tips to Boost
Your LinkedIn Influence