how to use new social media technologies to improve your internal communications susan fraysse russ...
TRANSCRIPT
How To Use New Social Media Technologies To Improve Your
Internal Communications
Susan Fraysse RussDirector Internal Communications
April 11, 2007
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What we’ll cover
Brief Company OverviewGlobal Intranet TourTools & Interactive FeaturesGlobal Team MeetingQ&A
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1922: An Instant Sensation
Greenwich Village – where Reader’s Digest was born!
DeWitt & Lila Wallace – founders of
Reader’s Digest – circa 1930
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“We are a global publisher and direct marketer of products and services that inform, entertain, and inspire
people of all ages and cultures around the world. We create customer relationships and communities with
people of like minds and interests.”
Company Overview
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Company Overview: RDA Affinity Groups
Content Delivery Sales Channel Products
Magazines Direct mail
Books Digital
Online Direct selling
Card continuity Retail
Cooking Schools Display marketing
Events Youth fundraisers
Direct Holdings (DRTV)
Engagecustomers
through every
medium
Food Home and Garden
Health and Wellness Personal Inspiration and Education
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Special Interest Magazines
Special Interest Magazines
More than 20 special interest magazines focused in key affinities,
such as Food, Home & Garden, Country Living— Food: Taste of Home, Everyday with Rachael Ray, Light & Tasty,
Cooking for 2, Simple & Delicious— Home & Garden: The Family Handyman, American Woodworker,
Backyard Living, Birds and Bloom, New Homeowner, Casa— Country Living: Country, Country Women, Our Canada, Daheim
in Deutschland
Books & Home Entertainment
(BHE)
Books & Home Entertainment
(BHE)
Books (food, DIY, technology, health, children’s pub, trade), music, video
Continuity series products (i.e., Select Editions)
Local language publishing
Worldwide shared repository of content
Marketing of the Time Life business
Company Overview – Key Products/Services
Reader’s Digest Magazine
Reader’s Digest Magazine
World’s largest magazine franchise
19 million worldwide circulation, 80 million readers
50 Editions/21 Languages
Successful brand extensions - RD Large Print and RD Selecciones
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QSPQSP
A leading youth fund-raising organization in U.S. and Canada
One of the largest sellers of magazine subscriptions in industry
Raised over $2.5 billion for schools to date
Over 40,000 schools and youth organizations; 400 company sales reps
Books Are Fun
(BAF)
Books Are Fun
(BAF)
The leading display marketer of books and gifts in North America
Sells over 20 million books yearly through offices, schools, hospitals and day care centers
Over 60,000 schools; Over 15,000 Corporations, hospitals, and managed properties; Approximately 900 independent sales reps
WRC MediaWRC Media
Various educational and learning services and products
— Weekly Reader Magazine
— World Almanac
— Almanac for Kids
— CompassLearning
— Custom Publishing
Company Overview – Key Products/Services
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DigitalDigital
Various interactive & educational products and services:— RD.com— RachaelRay.com— QSP.com— ChangeOne.com— eFundraising.com— Taste of Home Recipe Finder— Change One Programs— Interactive Children’s Products (e.g., Book/DVD combos)— Super Word Power game
Company Overview – Key Products/Services
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Company Overview – Broad Global Presence
AfricaS. Africa (licensed)
EuropeUKGermanyFranceHollandBelgiumAustriaSwitzerlandSwedenSpainNorway (licensed)FinlandItaly* (licensed)RussiaPoland
Czech Rep.HungarySlovakiaPortugalRomaniaCroatiaSloveniaUkraineBosniaSerbiaBulgariaKazakhstanLithuaniaUAE
*Magazine distribution only
AmericasUSACanadaMexicoBrazilArgentinaPuerto RicoChile* Colombia*Peru* Venezuela*
Uruguay*Paraguay*Guatemala*El Salvador*Nicaragua*Panama*Costa Rica*
AsiaHong KongSingaporePhilippinesThailandMalaysiaTaiwanKorea (licensed)India (licensed)Indonesia (licensed)Japan (adv. only)
Australia/NZ
Reader’s Digest Global Intranet
Tour/Overview
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What is the Global Intranet?
Internal website that is accessible by every office and all employees worldwide
An information-driven employee siteA global collaborative work environment
with global and local workgroupsA tool to build a global culture using 23
local homepages under one banner
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What can it do?
Provide global and local content on each homepage
Deliver consistent and timely global messages
Support translation: 9 languagesShare resources and web-based systems
across offices
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Global Communications Network
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23 Local Sites
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Homepage Layout
Standard Left-Navigation Bar for all homepages with common links
Local Links Section for specialized informationGraphic Feature SectionText Feature Section (for multimedia, special
features, etc.)Current News Section
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Sample Homepage
Features
Left-hand nav.
Current News
Local links
Feature
graphics
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Global Universal bannerdesign accommodates
each local office.
Global
Global
Globe iconindicates
globalcurrent news
coverage
Local
Local
Local
Local
Global + Local Content
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Canadian Homepage
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German Homepage
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Brazilian Homepage
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INTRANET 2.0 | Sample Home Page - Pleasantville
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INTRANET 2.0 | Sample Home Page - Pleasantville
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INTRANET 2.0 | Sample Sub-page - Tools & Resources main landing page
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INTRANET 2.0 | Sample Sub-page - Tools & Resources second level page
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INTRANET 2.0 | Sample Search page
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INTRANET 2.0 | Sample Search Results page
Tools & Features
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Tools & FeaturesTemplatesSurveysContestsStatisticsMultimediaGlobal Team MeetingBlogsPodcastsLive ChatsBusiness Forum
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Newsletter Templates
Easy-to-use template brings production in-
house to deliver news faster and at a
lower cost while ensuring consistency
of messages
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Surveys
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Contests
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Contests
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Measuring & Evaluating
The intranet measures and evaluates
communications using surveys, quick polls
and statistics
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Unique Visitors
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Multimedia Communications
Stream corporate videos, showcase products, replay news coverage
Global Team Meeting
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Live Global Team Meeting
Leverage Global Intranet for live global video stream
Take questions live from around the worldUse designated e-mail box for follow-up
questionsProvide access to archived video streamSurvey attendees for feedback
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Global Team Meeting Goals/Objectives
Communicate the new CEO’s goals for the company
Increase understanding of the company’s strategy
Provide thorough, yet cost-effective communications
Deliver a Global Team Meeting format that engages employees
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How it works…
The Global Team Meeting can be accessed:In person at headquartersVia video-stream on the Global IntranetVia conference call
Questions can be asked:Before the event via e-mail to Global Team
[email protected] during the event in person or via phoneAfter the event via e-mail or Global Business Forum
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How it works…
Global offices coordinate local setupContacts let HQ know how they plan to participateSametime Instant Messaging/Meeting and in-
house Global Intranet technology enables reduction of technical costs by leveraging our existing capabilities at no additional cost (satellite broadcast would have cost $10,000 per location)
2-3 video stream tests prior to event
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Town Hall Intranet Page
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How it works…
Transcript of Global Team Meeting is distributed after event
Event is archived on the intranet and videos sent to offices upon request
Additional questions are answered in writing via the Business Forum
Surveys are conducted to assess participation and satisfaction
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Measurement/Evaluation
Participation – 100%!!—82% Live videostream—12% Audio only— 6% Archived videostream
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Measurement/Evaluation
Did you like the Global Team Meeting format ?—90% yes—10% somewhat
Help you understand Mary Berner’s vision?— 89% yes— 8% somewhat— 3% no
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Measurement/Evaluation
Help you understand the culture RDA is championing?—91% yes—7% somewhat—2 % no
Were the questions on your mind addressed?—58% yes—35% somewhat—7 % no
Blogs
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Blogs
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Blogs
RD Podcasts
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Podcasts
Live Chats
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Live Chats
Business Forum
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Business Forum
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Positive feedback across the organization
Full support of senior managementAnnual employee survey results showed
improved communication effectivenessGold Quill, IRIS, ACE, Silver Quill,
Clarion, Big Apple Awards
How are we doing?
