how to use pinterest analytics & small business examples
DESCRIPTION
How to use Pinterest Analytics and examples of 10 small businesses using Pinterest in interesting ways. Presented at the #SEMdmv SEM Meetup on March 19, 2013, Washington, DC, by Mark AlvesTRANSCRIPT
@MarkAlves#SEMdmv
Pinterest:Analytics, Chicks, and
Small Business TricksDC, VA & MD Search Engine Marketing Meetup
March 19, 2013
@MarkAlves#SEMdmv
Mark Alves• Senior Manager, Digital
Marketing at NFIB.com(National Federation of Independent Business)
• Pinterest.com/markalves
@MarkAlves#SEMdmv
Verify Your Site on Pinterest First If You Want Access to Analytics
@MarkAlves#SEMdmv
Verify Your Site on Pinterest First If You Want Access to Analytics
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
Once You’re Verified, “Analytics” Option Appears in Your Settings
@MarkAlves#SEMdmv
@MarkAlves#SEMdmv
You Can Check Your Pinterest Stats in Google Analytics, Too
@MarkAlves#SEMdmv
You Can Check Your Pinterest Stats in Google Analytics, Too
http://bit.ly/luna-pinterest
@MarkAlves#SEMdmv
Pinterest Dashboard in GA
@MarkAlves#SEMdmv
Pinterest Custom Report in GA
@MarkAlves#SEMdmv
You Can Check Your Pinterest Stats in Google Analytics, Too
http://bit.ly/luna-pinterest
@MarkAlves#SEMdmv
Is Pinterest Only for Chicks?
@MarkAlves#SEMdmv
Is Pinterest Only for Chicks?
@MarkAlves#SEMdmv
Is Pinterest Only for Chicks?
@MarkAlves#SEMdmv
Is Pinterest Only for Chicks?
@MarkAlves#SEMdmv
Pinterest is for All Kinds of Animals
@MarkAlves#SEMdmv
Pinterest is for All Kinds of Animals
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“But my business isn’t really pinable…”
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10 Picks:Creative Ways Businesses Use
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GROCO Accounting Firm:Accounting Humor (sic); Aspirational Videos
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Nounces Design Party Invitations: Party Themes and Ideas
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Walker Funeral Home:Encouraging Quotes on Grief, Loss
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Jamie Smith Photography:Fun Family Poses; What to Wear for Family Photos
@MarkAlves#SEMdmv
“The Design Boards” Vintage Clothing – Supports an Etsy Store
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Meurice Garment Care:Before & After Stain Removal
@MarkAlves#SEMdmv
BasicGrey Scrapbooks:Amazing Scrapbook Examples
@MarkAlves#SEMdmv
Kids Club 13: PBS Station in NYNYC Culture for Kids, Crafts, Party Ideas
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Graddy Photography:Wedding Venues in the Twin
Cities
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Dime Store Thrift:OH! I could make that!
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“Even if your business lacks the sexiness of a CPA
or the whimsy of a mortuary, you can still succeed on
Pinterest.”
@MarkAlves
@MarkAlves#SEMdmv
List of Featured Pinterest Accounts
• http://bitly.com/bundles/markalves/1
Chicks & 3 Stooges Pins:• http://bitly.com/bundles/markalves/2
LunaMetrics Google Analytics Shortcuts:• http://malv.es/luna-pinterest