how to use roundtable discussions
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ROUNDTABLE FUNCTIONS:
scene setting
reinvigorating data of mature products
clinical data synthesis – make the complex simple
guideline speculation or review (very popular)
therapeutic confusion – bring clarity
conference summary
competitive reaction / preemption
be creative – cover complementary topics
fill time and knowledge gaps in publication plans
address a different audience
create complementary educational medium
remove hurdles to retention with accessible readingmaintain relevancy over a quiet period
serial approach – build an educational theme over time
what is a roundtable? experts discussing the evidence in a conversational format complements high science reviews and original papers peer driven guidance from acknowledged experts in the field unique, easy to read and informative learning experience for the busy
physician evidence-based medicine in its most effective formhow are they created? 45 minute live meeting or teleconference with experts – transcribed –
copyedited – fact checked - referenced and peer reviewed deep author disclosures and conflicts of interest single discussion or 4-6 discussions for a comprehensive series
how fast and far? 1-2 months from transcription to online publication, in print next issue General Medicine Edition: 25,000 US HCPs in print and 125,000 email alert list Cardiovascular Edition: 5,000 US Cardiologists in print and 125,000 email alert
list Custom Solutions and Targeted Distributions Available – contact us for pricing Indexed in Google Scholar – 5,000,000 potential EBSCO eyeballs – Magzter &
DeepDyve
MedComm
Partnership
Program partner with us revenue sharing to
create a “win-win” ask for details
T. Anthony Howell | Publisherthowell@themedicalroundtable.com203.253.5906www.themedicalroundtable.com
QUICK INFORMATION
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% of survey respondents “agree” or “strongly agree” that….. The Medical Roundtable is an “important source of information” – 60% they value expert opinion to their practices – 80% they read TMR because they will learn something – 88% TMR is “easy-to-read” – 92%
READER SURVEY RESULTS SUMMARY
SAMPLE REACTION FROM THE FRONT LINES:
I really think The Medical Roundtable is a wonderful opportunity for us, to get updated with the latest research, experts’ opinion and interacting with the experts. I am so glad that I am subscribed with this journal.
Sincerely,
Marina Behrad, MDCommunity Health Network | Indianapolis, IN
81% of respondents consider expert opinion along with empirical evidence
(no respondent “strongly disagreed”)
T. Anthony Howell | Publisherthowell@themedicalroundtable.com203.253.5906www.themedicalroundtable.com
Reaction from NYU Physician Focus Interview:
I can see how [The Medical Roundtable] would help me stay in touch with thought leadership on guidelines and clinical trials – there’s too much to read and this is a great way for me to learn something valuable during my lunch period.