how to use snapchat for business

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HOW TO: Use Snapchat for Business Dygert @ConsultMent #YesPHX

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Page 1: How To Use Snapchat For Business

HOW TO: Use Snapchat for Business

Dygert @ConsultMent#YesPHX

Page 2: How To Use Snapchat For Business

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For

millions of years, human beings have been part of one tribe or another.

A group needs only two things to be a tribe: a shared interest and a way to communicate.”

― Seth Godin, Tribes: We Need You to Lead Us

What is a TRIBE

#Yes

Phx

Page 3: How To Use Snapchat For Business

Social Media Rules

#Sta

rtupP

hoen

ix

● Every social site has a unique culture○ understand | engage | innovate

● Everything has balance.

● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion○ When creating content: “How do I create VALUE”

● Make sure profile / contest matches business. ○ if you wouldn’t do it offline, don’t do it online

● Strategize, PLAN & AUTOMATE

Page 4: How To Use Snapchat For Business

WHAT IS SNAPCHAT● A real-time photo & video platform● Where content only stays for 24 hours or LESS● And is not saved (unless you choose to…)

● Launched in 2012● Estimated value = $20 Billion

The source: Periscope (vertical screen hack). WHY (examples)

Page 5: How To Use Snapchat For Business

SNAPCHAT STATS● Launched in 2012

● EVERY DAY Snapchat reaches 41% of US 18-34 year olds● 50% of all new users are OVER 25● 150 million users● 10 billion videos watched daily● Now allows for advertising (and recently expanded)

Snap Stats HERE: |

Page 6: How To Use Snapchat For Business

Let’s Do it:● Go to app store● Download Snap● Create an account● Find ME!!! Cjdygert

Page 7: How To Use Snapchat For Business

HOW TO USE IT:● Open snapchat

○ Should be on camera screen● Click around

○ Snap feed button (bottom left)○ Stories button (bottom right)○ Account (top center)

● Take a photo● Click arrow to send

○ Select STORY & send to a person● Changing your username = cannot

Page 8: How To Use Snapchat For Business

Advertising on Snapchat● Can upload a unique geo-filter (one small fee $9 - $150

○ Based on size radius of geo location● Snap Ads

○ Shown between stories○ 5x higher click / swipe through rate

● Sponsored GeoFilters○ Nationwide = Can cost thousands of dollars.

● Snapchat lenses○ During Super Bowl 50, more poeple (160M) viewed the

filter than viewed the game. Gatorade won.

Snap Stats HERE: |

Page 9: How To Use Snapchat For Business

USE SNAPCHAT (FO FREE) IN YOUR BUSINESS● CREATE VALUE● Tell a story● Show BTS (Behind The Scenes)● Humanize the experience● Offer incentives

○ Stories only stay live for 24 hours. Automatic urgency● Recruit talent (or ideas)● Host Q&As● Show off your event● Sneak Peeks of products / services● Grow via Influencer collaboration● Feature your followers● Demo your product / service

Snap Ideas HERE

Page 10: How To Use Snapchat For Business

SO REALLY… WHY● The noise is still really low for businesses

● Let’s you reach today & tomorrow’s consumers easier● Advertising potential: 10 Billion videos (stories) watched daily

(8 billion on FB)● Let’s you be authentic

○ AKA - easy content creation (little invested time)

A few more ideas:

Snap Ideas HERE

Page 11: How To Use Snapchat For Business

DifferencesSnap VS Instagram Stories

● Only allows you to post to your story

● You probably have an already-built-in audience

● Can send directly to people● Many people are used to snapchat

Page 12: How To Use Snapchat For Business

Best people to followOn Snap

According to the best people on snap...duh

Chelsea Dygert | Twitter | Snapchat● Me● Leon Lush● Local Radio DJs● News Stations● Your Competition

Vincent Orleck | Twitter | Snapchat:● IAmJamieFoxx● NextGenBizman● ShopCalico● WeAreCisco● WomenInTech● Experian_US● Sabasedighi● NJRish● Chris D’Elia● Vincent… of course

Page 13: How To Use Snapchat For Business

Tools | Tips | TO DOs:Promote - use it, cross promote it

Put your SNAP CODE in your business

Engage - with others, events, news, trending

Monitor - See how many are viewing your story

Automation: Interns, Employees, Partners + Calendar

Page 14: How To Use Snapchat For Business

TO DO cont...

A) Join: Meetup.com/Eureka-ScottsdaleB) Shout out some topicsC) Leave your email if you’re interested in further classesD) Come back 4th Wednesday of October

What do you want to hear about? Write down or email me: Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress,

Instagram, Graphics help, iPhone tips, creating a website, email campaigns, OTHER CONTENT