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HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB

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Page 1: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB

Page 2: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

VIDEOWatch me!

https://university.linkedin.com/linkedin-for-students

Page 3: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

WHAT IS YOUR RELATIONSHIPWITH LINKEDIN?

Page 4: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK

500 000 000+ registered members

85% of all jobs are filled through networking

94%of recruiters use social

media

Source: https://press.linkedin.com/about-linkedin

Page 5: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

WHAT IS THE DIFFERENCE BETWEEN YOUR LINKEDIN PROFILE AND THE TRADITIONAL RESUME?

DepthAdd project samples, such as images, documents and videos of your work

PersonalityAdd your skills and experience and show your unique path

Reccomendationsfrom peers, professors, or past co-workers

The PlatformsLinkedIn is a huge network where other students, recent graduates, professionals and employers can contact you

With LinkedIn you can have the following advantages...

Source: https://students.linkedin.com/

Page 6: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

HOW USING LINKEDIN BENEFITS YOU

• Be visible for recruiters

• Build your network

• Get updates about the latest trends in your field

• Be able to get to know people before you meet them

Page 7: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

4 TIPS TO IMPROVE YOUR PROFILE

Page 8: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

FIRST IMPRESSION MATTERS!Add a professional-looking photo to your profile

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Page 9: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

Your first chance to communicate!

When choosing a photo, consider the following aspects

• Resolution

• Composition

• Lighting

• Personality

• Professionality

• Accuracy

More views with a profile photo than without

14x

1FIRST IMPRESSION MATTERS!

Page 10: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

HOW TO WRITE ABOUT YOURSELF

• Delicate balance between brevity and interesting content

• Summary can be fairly informal in tone• Let your personality shine through• Think of this as the highlights of your

greatest hits• Are you looking for an international

career? English profile!

2

Page 11: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

HEADLINE: get ispirational!

SUMMARY: describe what motivates you and what you're skilled at.

Page 12: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

WRITE ABOUT YOUR PAST WORK EXPERIENCE AND EDUCATION

Add examples of your work in photos, presentations, videos & blog posts

Members with a school tagged in their profile get

10x more views on average

3

Source: https://students.linkedin.com/

Page 13: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

EDUCATION: Starting with college, list all the educational experiences

you've had - including summer programs.

EXPERIENCE: List the jobs you held, even if they were part-time,

along with what you accomplished at each. Even include photos and

videos from your work.

ORGANIZATIONS: Have you joined any clubs at school or

outside? Be sure to describe what you did with each organization.

Source: https://students.linkedin.com/

Source: https://students.linkedin.com/

Page 14: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

HONORS & AWARDS: If you earned a prize in or out of school, don't be shy. Let the world know about it!

COURSES: List the classes that show off the skills and interests you're most excited

about.

PROJECTS: Whether you led a team

assignment in school or built an app on

your own, talk about what you did and how

you did it.

Source: https://students.linkedin.com/

Page 15: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

RECCOMENDATIONS AND SKILLS

Recommendations from the right people

What kind of job are you applying for?

Be sure you stand out in a positive way

LinkedIn members with at least one skills tagged get

13x more profile views

4

Source: https://students.linkedin.com/

Page 16: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

RECOMMENDATIONS: Ask managers, professors, or

classmates who've worked with you closely to write a

recommendation. This gives extra credibility to your strengths and

skills.

SKILLS & EXPERTISE: Add at least 5 key

skills - and then your connections can

endorse you for the things you're best at.

Source: https://students.linkedin.com/

Page 17: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking
Page 18: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

1. The Alumni Tool

2. How the recruiters are job-hunting?

HOW TO STAND OUT IN A CROWD

Page 19: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

THE ALUMNI TOOL

Source: https://students.linkedin.com/

1

Page 20: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

HOW THE RECRUITERS ARE JOB-HUNTING?2

Page 21: HOW TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB · LINKEDIN: THE WORLD’S LARGEST PROFESSIONAL NETWORK 500 000 000+ registered members 85% of all jobs are filled through networking

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