how to use social media to strengthen our youth - lds version
TRANSCRIPT
How to Use Social Media to Strengthen
our YouthPresentation for
Alpine North Stake Leadership, Church of Jesus Christ of Latter-Day Saints
Ken Krogue
Social Media Influencers
We know Why & What, but what about How?
571/1369
250/2160
105/290
4482/7767
840/4100
910/4100
The Boy Scout Blog & Newsletter – 68,000 250,000!
1st Place, 1st Year…
SubscribersDaily Herald
32,000 SL Tribune 102,691
Why?
October 6th, 2012
Big problem…People 7,263,793,755Members 15,082,028Seminary 397,007Institute 359,828Missionaries 83,035Congregations 29,253Missions 406
Per: Member 482Seminary 18,296Institute 20,187Missionary 87,479Congregation 248,309Mission 17,891,118
Is is possible?
Lindsey Stirling – 700+M Views
YouTube Mormon.org Most Viewed
Marriage Isn’t for You 30M+ views, 20 languages
NieNie Dialogues…
Elder David A. Bednar“A technology known as social media is evolving in our day and playing an increasingly important role in hastening the work of salvation…
I believe the time has come for us as disciples of Christ to use these inspired tools…”
Growth Projections - 2120
David Neeleman, Alan Ashton
More Good Foundation…
Google Search Results - Sites
Search Phrase LDS Sites Negative Sites
News/Wiki/Blog
“Mormon” 60% 13% 27%
“Jesus Christ” 50% 25% 25%
“Joseph Smith” 56% 22% 22%
“Latter-Day Saints
82% 6% 12%
President John and Debbra McCune
“When I was a Stake President I referred to the Internet as a tool of the Devil. I have repented. Satan has used it a lot, but it wasn’t made for Satan.”
When the Internet first came out it was a scary thing. We have operated that way for 10 years. We don’t want our kids on the Internet. We have created a culture of fear. So what changed?
Is it a hammer that can break glass or forge steel? We can’t win unless we speak the language of the world. It is the language of young people. If you aren’t on Facebook or Instagram you aren’t in the conversation.
Bigger Problem
“We are losing 40% of our youth…”
Elder Craig W. ZwickAlpine North Stake Conference
Are we asleep?
Parental Filters and Monitoring
How?
(Business Version)
Start with SafetyLike every merit badge for the BSA
The very first section is safety
Start at age 13… be ready by 18…
Social Media Certification 7 Levels1.Core: 6 Basic Skills
2.Coach: Teach Core
3.Curator: Other’s content
4.Contributor: Create content.
5.Collaborator: Partner.
6.Campaigner: Reach out.
7.Consultant: Certify 6 levels.
Love the Outdoors?Leave No Trace - Join Now
Love the Gospel?Learn How to Share it
Around the WorldToday…
Am I Setting an Example?
The 6 Core Skills
1.Complete
2.Content
3.Communities
4.Connect
5.Comment
6.Call to Action
#1: Complete Your Profile
The 7 P’s
PrayPurposePlatformPlanPrepareProfilePersist
Prepare Profile
Content for your Community
#2: Content #3: Community
Family
Friends
School
Mission
Military
Work
Hobby
Connect & Comment
#4: Connect #5: Comment
Start with Family
Family Tree GatheringOct 2014 Ensign
Practice on family first!
Bring our children back to us…
Use Judo, Not Boxing
Think like they think… Ask
Hank Smith, PhD, BYU
Do you play with them?Hank Smith
Listen & look for pain…
Adults
1. Death of a spouse: 100.2. Divorce: 73.3. Marital separation: 65.4. Imprisonment: 63.5. Death in family: 63.6. Personal injury/illness: 53.7. Marriage: 50.8. Dismissal from work: 47.9. Marital reconciliation: 4510.Retirement: 45
Youth
1. Death of a parent: 1002. Pregnancy/abortion: 1003. Getting married: 954. Divorce of parents: 905. Acquiring a visible deformity:
806. Fathering a child: 707. Jail sentence of a parent 1+
yr: 708. Marital separation of
parents: 699. Death of a sibling: 6810.Changed acceptance by
peers: 67
Holmes and Rahe Stress Test 1967
Benefits of Doctrine…
• What is love? 226 million views
• What is death? 83m• Family 83m• God 55m• Sin 45.5m• Marriage 24.9m• Hope 13.6m• Prayer 13.6m• Genealogy 5m• Happiness 5m• Temptation 2.2m• Forgiveness 1m www.ablogaboutlove.com 1 million views
1st 9 mo
A common connection
Rappell Rapport
It matters to you…
But does it matter to them?
Share common memories…
Common Content…
Jon McNaughton
YM Motivators:
YM Challenges:
Stay ActivePeer PressureDo Hard ThingsGo on MissionsStay on MissionsPornographyVideo GamesYoung Women
• Cool• Fun• Friends• Family
YW Motivators:
YW Challenges:
Stay ActivePeer PressureSelf WorthGo on MissionsTemple MarriageModestyPurityYoung Men
• Cool• Fun• Friends• Family
Alpine 8th Ward News…
Lead & Nurture to Discovery
Does 1 Person Matter?Cyber warriors-
Forbes The 2500 rule
A Single Comment Matters…
BYUtv – Studio C
2,0
09
2,0
10
2,0
11
2,0
12
2,0
13
2,0
14
-
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
Viewers
What Can Adults Do?
Seek after the oneLearn by doing!Ward NewsletterWard ProgramCollaborateFacebook PageConnect to EVERY youth!
Be Social Media Cheerleaders
Get involved!
Facebook Group AdminsAlpine 8th Ward News…
12 Admins… NOT ENOUGH!
2 for each Auxiliary, quorum, group, class, etc.
IDEA: Teacher + Secretary…
Think outside the bun…this isn’t rocket surgery!
Outdated… Perhaps?
Blogger?
Videographer?
Digitizer?
So What Can Youth Do?
Promote an article
Review a book
Defend the faith
State the truth
Correct inaccuracies
Change misperceptions*
Bridge to other faiths
Invite to church
Curate visitors
Connect to millions
Raise Google Page Rank
Show some luvRecommend
Endorse
Retweet
Follow
Share
Online ServiceFriend
Invite to a dance
Remember the lonely
*
Connect to your Communities
• Wardies• Junior High• High School• YW Class• YW Leaders• College• Mission areas• Work• Extended Family
Social Media Cheerleaders
Youth Secretaries
Active Blogger
Youth Storyteller
Connects / Converses
Promotes / reminds events
Highlights activities
Highlights youth
Adult Secretaries
Start Stake Blogs / Facebook / Instagram Pages
Teach safety to youth & parents = inoculate
Ward blogs / Facebook
Help teach, mentor, connect all youth in ward to parents in ward.
D&C 33:8-9
“Open your mouths and they shall be filled… Yea, open your mouths and spare not… for lo, I am with you.”
Ward Mission Leaders
www.Mormon.org/blog10 Fun Activities for a Sunday Afternoon
10 Fun Activities for a Sunday Afternoonhttp://www.mormon.org/blog/sunday-activity-ideas
My Comment
<< Showed up in Google in 2 mins
David Archuleta - Facebook
Be a Bridge…
Promote Good Books…
Call-to-ActionTime to DO something…
How do you know it’s working?
When comments turn to conversations…
How do you start a conversation?
Ask a Question…
Actions (This Week)
4. Connect: Stake Facebook Page 5 General Leaders 5 Local Leaders 10 Youth
5. Comment: 5 Adults 5 Youth 1 Book/Article Review
6. Call to Action: Group Facebook Page Family Facebook Page
1. Complete profile: Prayer / Purpose Plan (When/How often) Platform: Facebook
+______
2. Content: (Pictures/info)
Your Picture (just you)
Bio / Backstory Beliefs / Benefits
3. Community: (3) Personal:_______________
_ Family:
_________________ Calling:
_________________
Celebrate our Youth!
Actions (This Month)
3. Comment: 10 Adults 20 Youth 10 Family Members 3 Book/Article Reviews
4. Call to Action: Call & Coach 3+ Admins
for Group Facebook Page
Call & Coach 3+ Admins for Family Facebook Page
1. Content: (Pictures/info)
Personal Picture Album
Family Picture Album Calling Picture Album Youth Picture Album Post Youth Event
2. Connect: Stake Facebook
Page 10 General Leaders 10 Local Leaders 20 Youth