how to use the alphabet to create a year's worth of marketing content

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How to Use the Alphabet to Create a Year’s Worth of Marketing Content from Ashley Acker, Ph.D.

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Content creation is a great way to drive traffic and increase brand awareness. If you struggle to generate ideas and topics for blogs, articles or videos, here's an easy way to use the alphabet to trigger ideas for a whole year. Want even more ideas for creating content? Check out the weekly Wild Guide: http://entrepreneurjungle.com/wildguide

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Page 1: How to Use the Alphabet to Create a Year's Worth of Marketing Content

How to Use the Alphabet to Create a Year’s Worth of

Marketing Content from Ashley Acker, Ph.D.

Page 2: How to Use the Alphabet to Create a Year's Worth of Marketing Content

Photo by Leo Reynolds

Discover how to use the

power of…

…to fill your marketing calendar for the next 365 days.

Page 3: How to Use the Alphabet to Create a Year's Worth of Marketing Content

Photo by Robert S. Donovan

If content marketing is one of your strategies for increasing your brand's awareness and driving traffic to your website, regularly publishing content in your area of expertise is critical.

Page 4: How to Use the Alphabet to Create a Year's Worth of Marketing Content

Do  YOU  ever  struggle  coming  up  with  ideas  for  new  blogs,  ar8cles,  emails  or  videos  on  a  

consistent  basis?  

Photo by megandafille

Page 5: How to Use the Alphabet to Create a Year's Worth of Marketing Content

An A to Z series based on your area of expertise.

The Solution

Publish 1 letter every other week and you’re busy for the next 52 weeks!

A Z

Page 6: How to Use the Alphabet to Create a Year's Worth of Marketing Content

Photo by Daniel Y. Go

Page 7: How to Use the Alphabet to Create a Year's Worth of Marketing Content

AN EXAMPLE… Expert Status: Nutritionist Passion: Ending childhood obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with wholesome, healthy foods.

Photo by karimian

Page 8: How to Use the Alphabet to Create a Year's Worth of Marketing Content

AN EXAMPLE… Expert Status: Nutritionist Passion: Ending childhood obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with wholesome, healthy foods.

Application: A video series is called, “A Parent’s A to Z Guide for Ending Childhood Obesity.”

Photo by karimian

Page 9: How to Use the Alphabet to Create a Year's Worth of Marketing Content

AN EXAMPLE… Expert Status: Nutritionist Passion: Ending childhood obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with wholesome, healthy foods.

Application: A video series is called, “A Parent’s A to Z Guide for Ending Childhood Obesity.”

Photo by karimian

A = Aerobic Activity  

Page 10: How to Use the Alphabet to Create a Year's Worth of Marketing Content

AN EXAMPLE… Expert Status: Nutritionist Passion: Ending childhood obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with wholesome, healthy foods.

Application: A video series is called, “A Parent’s A to Z Guide for Ending Childhood Obesity.”

Photo by karimian

A = Aerobic Activity  

B = Body Mass Index  

Page 11: How to Use the Alphabet to Create a Year's Worth of Marketing Content

AN EXAMPLE… Expert Status: Nutritionist Passion: Ending childhood obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with wholesome, healthy foods.

Application: A video series is called, “A Parent’s A to Z Guide for Ending Childhood Obesity.”

Photo by karimian

A = Aerobic Activity  

B = Body Mass Index  

C = Carbohydrates  

Page 12: How to Use the Alphabet to Create a Year's Worth of Marketing Content

AN EXAMPLE… Expert Status: Nutritionist Passion: Ending childhood obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with wholesome, healthy foods.

Application: A video series is called, “A Parent’s A to Z Guide for Ending Childhood Obesity.”

Photo by karimian

A = Aerobic Activity  

B = Body Mass Index  

C = Carbohydrates  

D = Diabetes  

… and so on.  

Page 13: How to Use the Alphabet to Create a Year's Worth of Marketing Content

Use this content creation strategy to create any type of series or course:

VIDEOS

BLOGS

PODCASTS

BOOK CHAPTERS

Pick what comes naturally for you, something you enjoy doing and something you'll do consistently over time.  

AND MORE!

Page 14: How to Use the Alphabet to Create a Year's Worth of Marketing Content

Repurpose your 26-part series into an e-book, webinar, or downloadable product.

Always think of ways to recycle your content into something fresh and new.

Page 15: How to Use the Alphabet to Create a Year's Worth of Marketing Content

Want even more ideas for creating amazing content for your business?

Grab Entrepreneur Jungle’s weekly Wild Guide, a program for coaches who want to grow their business and leverage their time, but don’t know where to begin.

http://entrepreneurjungle.com/wildguide

Page 16: How to Use the Alphabet to Create a Year's Worth of Marketing Content

Connect with Entrepreneur Jungle

Online: http://EntrepreneurJungle.com

Twitter: http://twitter.com/ashleyacker

Facebook: http://facebook.com/entrepreneurjungle

Brought to you by Ashley Acker, Ph.D.

Ashley helps booked solid health coaches leverage their time and transition from 1:1 coaching to 1:Many by packaging their expertise into signature products and custom online courses.