how to use twitter- an overview for aiim chapter leaders
DESCRIPTION
This is the presentation I gave to the AIIM Chapter Leader meeting in March of 2011. Feel free to download, modify, and share this.TRANSCRIPT
![Page 1: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/1.jpg)
Using Twitter to Market Your
Events AIIM Leadership Meeting
Daniel O’Leary, VP, LincWare@danieloleary
![Page 2: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/2.jpg)
Communicate and stay connected through the
exchange of short updates called “tweets” of 140
characters or less
What is Twitter?
![Page 3: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/3.jpg)
Why Tweet?
![Page 4: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/4.jpg)
Organize A Revolution!
![Page 5: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/5.jpg)
John Mancini Sarah Palin Oprah Google NASA Charlie Sheen
Barack Obama Chelsea Football
Club Bill Gates Lady Gaga Stephen Colbert
Keep in touch with important people
![Page 6: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/6.jpg)
First Things First
![Page 7: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/7.jpg)
Setup your Profile
![Page 8: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/8.jpg)
Determine who to follow
![Page 9: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/9.jpg)
Tweet!
![Page 10: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/10.jpg)
Reply to users and their tweets Begins with the @username Shows up in the mentions tab
What is an @Reply?
![Page 11: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/11.jpg)
Any twitter update that contains your username
Shows replies to your tweets
What is an @ Mention?
![Page 12: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/12.jpg)
RT = Retweet. Repost someone's update as your own
Tweet- a single update Tweetup – tweeting with other people on a
topic for example #justinbieber or #wpfd Trending Topics- most talked about topics in
real time Lists- organize your followers
Twitter Lingo
![Page 13: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/13.jpg)
Try to convey your point in a single tweet
Use tools like bit.ly or goo.gl to shorten links
Provide valuable content Watch what you tweet
Twitter Tips
![Page 14: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/14.jpg)
Twitter.com Hoot Suite Tweet Deck Twitter for iPhone Twidroid
Twitter Apps
![Page 15: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/15.jpg)
Obviously, follow @danieloleary #AIIM Hash tag #ECM #BPM #Capture #SharePoint Other suggestions?
Connect with other AIIM People
![Page 16: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/16.jpg)
Promote your Chapter on Twitter
Special thanks to Kevin Ells from Konwledgelake for his hard work for our chapter
![Page 17: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/17.jpg)
Live blog / tweet chapter meetings Connect with other users Share slides and presentations
Slideshare , Authorstream, YouTube Connect to Facebook and LinkedIn Promote members Educational opportunities
How AIIM LA Uses Twitter
![Page 18: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/18.jpg)
Train users on how to use social media Connect with local users, presenters, and
sponsors Get Re-Tweeted by John and other AIIM
power users
Before Your Events
![Page 19: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/19.jpg)
Create a LinkedIn group for your chapter Have a Facebook fan page E-mail before and after the event Hiring a squad of trained pigeons to harass
potential attendees
Linked In , E-Mail, Homing Pigeons
![Page 20: How to use Twitter- an overview for AIIM Chapter Leaders](https://reader036.vdocument.in/reader036/viewer/2022062617/54c702864a79591c038b47a3/html5/thumbnails/20.jpg)
Questions?@danieloleary