How to use video to market your business

HELPING ADVICE PRACTICES TO GROW THEIR BUSINESS WITH WEBSITES THAT WORK AND CLEVER COMMUNICATION PROGRAMS www.fastlane30.com.au

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Start with WhyWhy

What

How

Start with WhyWhy do you nee

d videos?

What type of videos

How to create & leverage video for my business

Why Video?YouTube is as important for searching as Google

YouTube reaches more 18 – 49 year olds than TV (in USA)

There are 4 Billion video views on YouTube every day

Average time spent on YouTube is 40 minutes

FaceBook video posts have 135% greater organic reach than photo posts

53x more likely show up on page 1 of Google if you have a video embedded on your website

92% of mobile video consumers share their videos with others

50% of executives seek more information from the website after viewing a video

39% call a vendor after viewing a video

59% of executives would rather watch a video than view text

Source - Cisco & HubSpot

WHY Video is a great way to: Market your business when you and your staff can’t Convert people looking at your business Explain complex ideas and solutions Develop your brand “know, like, trust” Streamline your business – education, client service, FAQ’s

To market your businessAs a financial planner, your top priorities for marketing are to:Demonstrate your expertise and niche valueBuild relationshipsProve that you are authentic, trustworthy and realHelp clients realise the need for adviceAnswer FAQ’s Address pain points

Seeing is believing Most people visiting your website are not convinced: - They need an adviser - You have the skills and expertise - They know, like and trust you - It is a priority right now

Answer their questions

What does your ideal potential client need to know, be aware of or understand?

- Do I trust you?

- Are you an expert?

- Do I really need insurance?

- Will I have enough Super?

- How will this work?

What type of video?

Different horses for different courses 1) To describe a concept or educate at length 2) To build your brand, demonstrate expertise and develop relationships 3) To market your business

To describe a concept or educate

Talking head

Doodler

Explainer video

To build your brand Talking head or team production

To address pain points

How to create videos?

Talking heads

Tips for talking head videos Great to create personal brand, educate and testimonials - Film with your laptop, smartphone or DSLR - Focus on lighting, sound and have a tripod - Get an animated intro - Add graphics & photos to keep eye moving - Free edit software – Microsoft Movie Maker, YouTube Video editor - Outsource video editing - FaceBook Live & Instagram Stories

Animated Videos

Tips for animated videos - Short and to the point or explain a concept - Entertaining, focus on addressing a pain point, share worthy - “canned” videos – Doodler, product providers - Music video platforms - Magisto, Ripl.com, Musicly, Boomerang - Outsource – Upwork.com, Freelancer.com, Fiver.com - A reason, a question, a target, a call to action - Provide a very clear brief – script or story board

How to market There is no use producing videos if nobody knows about them - On YouTube or Vimeo - On your website - Spread the word via email marketing - Direct load to Facebook - Load YouTube to LinkedIn

PHAROS & Madison Marketing

www.fastlane30.com.au

www.wpfastlane.com.au