how to use video to get more links, likes, views & traffic
DESCRIPTION
Learn how to leverage hosted videos and posted videos to increase site traffic and build your brand. Presented by Gary Magnone at the San Diego SEO Meetup, January 26th 2012.TRANSCRIPT
Gary Magnone, Senior SEO Strategist & Business Development, Thunder SEOSan Diego SEO Meetup, January 2012
How to Use Video to Get More Links, Likes, Views & Traffic
KEYWORD RESEARCH
SocialMention.com
Soovle.com
Ubersuggest.org
Google Adwords Keyword Tool
Take advantage of both!
Hosted Posted
2 Main Strategies for Video SEO
VS
HOSTED VIDEO OPTIMIZATION
Benefits of Hosted Video
Hosted Video Optimization Essentials
Save your video file with relevant keywords
Only optimize 1 video per URL
Use the old embed code option, no iframes or popups
Optimize your viewers’ sharing options
Choose your video hosting wisely
Add file metadata like time, date, location, keywords, and description
Video Optimization Checklist
Hosted Video Optimization Essentials
Save your video file with relevant keywords
Only optimize 1 video per URL
Use the old embed code option, no iframes or popups
Optimize your viewers’ sharing options
Choose your video hosting wisely
Add file metadata like time, date, location, keywords, and description
Video Optimization Checklist
Hosted Video Optimization Essentials
Save your video file with relevant keywords
Only optimize 1 video per URL
Use the old embed code option, no iframes or popups
Optimize your viewers’ sharing options
Choose your video hosting wisely
Add file metadata like time, date, location, keywords, and description
Video Optimization Checklist
Hosted Video Optimization Essentials
Save your video file with relevant keywords
Only optimize 1 video per URL
Use the old embed code option, no iframes or popups
Optimize your viewers’ sharing options
Choose your video hosting wisely
Add file metadata like time, date, location, keywords, and description
Video Optimization Checklist
Hosted Video Optimization Essentials
Save your video file with relevant keywords
Only optimize 1 video per URL
Use the old embed code option, no iframes or popups
Optimize your viewers’ sharing options
Choose your video hosting wisely
Add file metadata like time, date, location, keywords, and description
Video Optimization Checklist
Hosted Video Optimization Essentials
Save your video file with relevant keywords
Only optimize 1 video per URL
Use the old embed code option, no iframes or popups
Optimize your viewers’ sharing options
Choose your video hosting wisely
Add file metadata like time, date, location, keywords, and description
Video Optimization Checklist
Anatomy of a Video PageCredit: ReelSEO.com
Strong, compelling title using relevant
keywords
Give viewers the option to share to
their social networks
Direct viewers to related content on
your site
Search engines can’t index what’s in your
video, so always include a transcript
with relevant internal links
Video XML Sitemap
Video XML Sitemap Essentials
THUMBNAIL URLThe URL of your
video’s thumbnail image
DESCRIPTIONMatch the meta
description of your page
TITLESame as the title of the page your video appears on
MORE INFO:http://bit.ly/vid-
xml-sitemap
PLAY PAGE URLThe canonical URL of the page your video appears on
VIDEO LOCATIONThis is the embed
src link of the hosted video
Video Hosting
VS
Wistia.com
Wistia.com
POSTED VIDEO OPTIMIZATION
TubeMogul.com
http://www.reelseo.com/list-video-sharing-websites/
Posted Video Optimization Essentials
Use keyword tags liberally
Create great looking
thumbnail images
Include your URL at the start of the description
Encourage viewers to
leave ratings & comments
Add unique, keyword-rich descriptions for each site
Vary video titles across
sites
Posted Video Optimization Essentials
Use keyword tags liberally
Create great looking
thumbnail images
Include your URL at the start of the description
Encourage viewers to
leave ratings & comments
Add unique, keyword-rich descriptions for each site
Posted Video Optimization Essentials
Use keyword tags liberally
Create great looking
thumbnail images
Include your URL at the start of the description
Encourage viewers to
leave ratings & comments
Posted Video Optimization Essentials
Use keyword tags liberally
Create great looking
thumbnail images
Encourage viewers to
leave ratings & comments
Posted Video Optimization Essentials
Create great looking
thumbnail images
Encourage viewers to
leave ratings & comments
Posted Video Optimization Essentials
Create great looking
thumbnail images
YouTube SEO
Create a Branded Channel
Use Annotations
Clickable annotations that lead to other videos on Showtime’s channel
Use Watermarks to Place a Call to Action
• Tracking phone number• Branded URL• Shortened tracking URL
YouTube Ranking Factors
Relevancy
Trust & Authority
User Engagement
YouTube Ranking Factors
Relevancy
Keywords in video title match search
query
Keywords in video description match
search query
Keywords in video tags match search
query
YouTube Ranking Factors
User Engagement
Number of times the video has
been favorited
Number of times the video has been viewed
Number of comments
on the video
Number of times the video has been shared
Number of times the video has been added
to a playlist
Number of times the
video has been Liked
YouTube Ranking Factors
Trust&
AuthorityAge of the
video & YouTube account
Number of times the video has
been embedded on a website
Number of times the channel’s
videos have been viewed
Number of inbound links to
the video
Number of inbound links to
the channel
Number of subscribers of the channel
Why Does This Video Rank?
Title matches search query
Over 4.9M views, 6,400
ratings, 5,300 comments, and 6,400 favorites
Why Does This Video Rank?
Over 340,000 subscribers and 515.6M views
Channel is very active and is over 4 years
old
Why Does This Video Rank?
The video has a Page Authority of 54, with 13 linking root domains and
some RIDICULOUS social metrics
Gary Magnone, Senior SEO Strategist & Business Development
Thunder SEO
• Twitter: @garyjmag
• Blog: www.thunderseo.com/blog
• Email: [email protected]
Download: http://slidesha.re/video-seo2012