How To Use Webinars

To Build Your List and Content Library

Tawanna Browne Smith

Agenda • What is a Webinar?• Who uses webinars? • Why use webinars?• Webinar Platforms• How To Structure a webinar?• Webinars for Travel entrepeneurs • Questions

Introductions

Tawanna Browne Smith@worldtravelmom #TBEXwebinars

Room Poll

What Is a Webinar?

• A webinar is an online on-screen presentation that delivers value to the user.

• Delivers content in a different format.

• Allows presenter to interact and engage with audience in real-time

Who Uses Webinars?

• Fortune 500 Companies• Internet Marketers• Coaches• Freelancers• Hubspot• Hootsuite

Benefits of Webinars

• Increases Authority• Lead generation• List Growth• Increase Sales• Content Library

Webinar Platforms

• Go To Webinar• Google Hangouts• Evergreen Business System• Stealth Webinar • Webinars On Air• Webinar Jam

Platform Pricing

GoToWebinar 30-day FREE trial$99 per month

Webinar Jam $397 per year

Evergreen Business System $497 one-time

Easy Webinar $397 per year

Stealth Seminar $97 setup/$70 monthly fee

Webinars On Air 30 day FREE trial$19.97/mo for 25; $59.97 for 50

Equipment

How To Use Webinars In Your Travel Business

• You’re presenting what you want to teach or sell to your audience

• Ask yourself: What do you want to teach or sell?

• Answer: your services/product; a destination; how-to advice

To Teach

Build Your Content Library

• Engage with your audience to create content for your webinar

• Use questions from webinar for subsequent content

• Webinar itself as a form of content• Repurpose the webinar into other types of

content

How To Choose Where To Go For Your Next Family Vacation

List Building and Selling

How To Get Started

• Decide On Your Topic• Schedule Your Webinar• Promote It• Create An Outline• Prepare Your Slides • Prep and Practice

Setup

• Sign In Early• System and Sound Check• Start Recording • Welcome Attendees• Set Out Agenda • Present Material/Offer• Follow Up

Structure

• Welcome and Housekeeping• Agenda• Introduction / Who You Are / Your Story• Presentation/Content• Your Offer• Q & A

Next Steps

Action Items

• Sign up for a webinar• Choose a webinar service with a trial period• Decide what you want to teach and/or sell• Create presentation slides in ppt.• Send out invites to your list• Do a test run with friends.

Questions

Contact Information

Tawanna Browne Smith@worldtravelmom