how to use your sixth grade science education to succeed in business
TRANSCRIPT
![Page 1: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/1.jpg)
#emflconf@emfluence
Claire Bishop, Children International
How to Use Your Sixth Grade Science Education to Succeed in Business
@eClaireBishop
![Page 2: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/2.jpg)
#emflconf@emfluence
![Page 3: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/3.jpg)
#emflconf@emfluence
![Page 4: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/4.jpg)
#emflconf@emfluence
![Page 5: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/5.jpg)
#emflconf@emfluence
![Page 6: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/6.jpg)
#emflconf@emfluence
![Page 7: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/7.jpg)
#emflconf@emfluence
What We’ll Cover Today
• How it Works
• What’s at Stake
• What is Your Role?
![Page 8: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/8.jpg)
#emflconf@emfluence
How does it work?
![Page 9: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/9.jpg)
#emflconf@emfluence
“A start-up is a human institution designed to deliver new product or
services under conditions of extreme uncertainty”
Eric Reis, The Lean Start-Up
![Page 10: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/10.jpg)
#emflconf@emfluence
Children International
• 81 year-old organization• One “product”—child
sponsorship• New programs framework-
–from aid to holistic development
• Increasingly competitive charitable giving space
![Page 11: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/11.jpg)
#emflconf@emfluence
The goal is to decrease cycle time
between these efforts to generate validated learning that enables us to
scale (or refocus) our efforts!
![Page 12: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/12.jpg)
#emflconf@emfluence
![Page 13: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/13.jpg)
#emflconf@emfluence
Hypothesis 1: Improved Retention
• Multiple tests running concurrently since July 2016• Manual credit card “recycling,” over $500K recouped!• Testing email to those with credit card decline• Increased save attempts with those calling in to cancel
![Page 14: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/14.jpg)
#emflconf@emfluence
Hypothesis 1: Improved Retention
![Page 15: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/15.jpg)
#emflconf@emfluence
Hypothesis 1: Price Increase
![Page 16: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/16.jpg)
#emflconf@emfluence
Hypothesis 4: New Products• Added opportunity to make
gift monthly first—without devising a product scheme to support.
• “MVP” or Minimum Viable Product approach
• Test prototypes to get feedback before back-end heavy lifting
![Page 17: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/17.jpg)
#emflconf@emfluence
What is at stake?
![Page 18: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/18.jpg)
#emflconf@emfluence
![Page 19: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/19.jpg)
#emflconf@emfluence
![Page 20: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/20.jpg)
#emflconf@emfluence
![Page 21: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/21.jpg)
#emflconf@emfluence
![Page 22: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/22.jpg)
#emflconf@emfluence
FY18 Opt-Out Price Increase Experiment
K. Merrill
Develop communications to inform price elasticity for an opt-out price increase test. This will help us roll out a price increase to a larger portion of the file.
An opt-out price increase may be an effective tactic to boost our sponsorship revenue in both the short and long-term.
Test will be structured as an opt-out to be excluded if they do not agree to the price increase.
Increased sponsorship revenue as well as discontinue and participation rates; optimal price increases.
If we increase our sponsorship revenue by $210,000 per month via this price increase test campaign.
8/03/2017
![Page 23: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/23.jpg)
#emflconf@emfluence
What is your role?
![Page 24: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/24.jpg)
#emflconf@emfluence
“Progress is impossible without change; and those who cannot
change their minds cannot change anything.”
George Bernard Shaw
![Page 25: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/25.jpg)
#emflconf@emfluence
Failure is not an option.
![Page 26: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/26.jpg)
#emflconf@emfluence
Failure is an option.
![Page 27: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/27.jpg)
#emflconf@emfluence
Failure is an option.(and a likely one!)
![Page 28: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/28.jpg)
#emflconf@emfluence
![Page 29: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/29.jpg)
#emflconf@emfluence
![Page 30: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/30.jpg)
#emflconf@emfluence
Innovation Accounting
• Empirically measures the true progress of innovation
• Steer clear of “vanity metrics”
• There is no one size fits all
![Page 31: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/31.jpg)
#emflconf@emfluence
To Those We Left Behind
![Page 32: How to use your sixth grade science education to succeed in business](https://reader033.vdocument.in/reader033/viewer/2022051521/5aabc8617f8b9aaf528b4ed7/html5/thumbnails/32.jpg)
#emflconf@emfluence
thank you