how to web 2013: ivan brezak, netocratic - thought leadership
DESCRIPTION
Find out more on what it takes to be a though leader in social media from Ivan Brezak, from Netocratic. More details on: http://2013.howtoweb.co/TRANSCRIPT
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@ivanbrezakbrkan
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Spoiler:
Content marketing #win
@ivanbrezakbrkan
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Caution:
60+ more slides to go
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Thought Leadership for Sales, Strategy & Survival
@ivanbrezakbrkan
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Thought Leadership for Sales, Strategy & Survival
Ivan Brezak BrkanFounder & Editor, Netokracija@ivanbrezakbrkan
@ivanbrezakbrkan
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I had an idea for a talk
@ivanbrezakbrkan
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If only we had more time
@ivanbrezakbrkan
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But it was a one time ‘pitch’
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An idea no one really liked?
@ivanbrezakbrkan
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Right. It’s quite frustraiting-@ivanbrezakbrkan
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The bad 1st pitch, eh?
@ivanbrezakbrkan
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Don’t worry.
@ivanbrezakbrkan
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Thought Leadership for Sales, Strategy & Survival
@ivanbrezakbrkan
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Content Marketing for Product Companies
@ivanbrezakbrkan
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So why ‘to content’?
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SEO.
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Acquiring new users.
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Authority.
@ivanbrezakbrkan
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Being an
EXPERT.
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What about Zuck?
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What about Bill?
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@ivanbrezakbrkan
MSFT 1975.FB 2004.
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You’re an expert to me, srsly!
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Knowing more than you.
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Have you explained a ‘startup’?
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Specific knowledge = expert.
@ivanbrezakbrkan
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Here, a CM is an expert!
@ivanbrezakbrkan
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@ivanbrezakbrkan
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But lets focus on: content.
@ivanbrezakbrkan
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Target your target audience.
@ivanbrezakbrkan
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Blogger without a blog?
@ivanbrezakbrkan
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@ivanbrezakbrkan
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Forget the:CEO blog
@ivanbrezakbrkan
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@ivanbrezakbrkan
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Forget the:Update blog.
@ivanbrezakbrkan
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Forget the:Corporate blog.
@ivanbrezakbrkan
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The topic is not YOU.
@ivanbrezakbrkan
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The topic is not YOUR COMPANY
@ivanbrezakbrkan
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@ivanbrezakbrkan
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@ivanbrezakbrkan
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@ivanbrezakbrkan
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Cheap & easy? MVP indeed.
@ivanbrezakbrkan
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Dedicate time to writing.
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It’s time for a CCO, my friends.
@ivanbrezakbrkan
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@ivanbrezakbrkan
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Start by freelancing - then hire.
@ivanbrezakbrkan
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Get that email, like, tweet
@ivanbrezakbrkan
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@ivanbrezakbrkan
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@ivanbrezakbrkan
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@ivanbrezakbrkan
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Readers become users.
@ivanbrezakbrkan
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Have a %’)&=#%voice!
@ivanbrezakbrkan
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@ivanbrezakbrkan
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@ivanbrezakbrkan
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1. You’re an expert
2. Be topical
3. Target your readers/users
4. Get their email/follow/like
5. Have a voice
6. ...REPEAT
7. Call to action - get a user!
@ivanbrezakbrkan
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