how to win an election presentation

7/23/2019 How to Win an Election Presentation

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HOW TO WIN AN ELECTION(Lessons from the Experts)

Ateneo School of Government

2006


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Outline of the Presentation

PREPARING TO WIN Assessing yourself as a candidate

Knowing the political terrain

Choosing the members of the team Strategizing

RUNNING THE CAMPAIGN You as the candidate Logistical and operation requirements Your communications plan

AFTER ELECTION DAY: THE REAL BATTLE BEGINS


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PREPARING TO WIN:

ASSESSING YOURSELF AS A CANDIDATE

NINE (9) THINGS TO CONSIDER WHEN RUNNING (p. 24)

1. INTENTIONS (good or bad)

2. QUALIFICATIONS (discussed also later in class) Filipino Citizenship/ registered voter/ 1 year residency/ read and write

and age requirements (21 for LGU officials/ 25 for HOR/ 35 for Senate,etc.

3. VALUES (basic moral and spiritual tenets)

4. PERSONALITY (intrinsic or externally friendly)

5. REPUTATION (dossiers of opponents)6. SUPPORT MECHANISM (family, parties, campaign teams)

7. FINANCES (own money and external sources (party/friends/ etc.)

8. FITNESS (health, exhaustion, etc.)

9. CHANCES OF WINNING


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ASSESSING YOURSELF AS A CANDIDATE

MUSTS TO WIN (p.33)

1. A good and marketable candidate

2. A bailiwick or at least areas that can be penetrated

3.

A decent pool of resources4. Affiliation with the right people or organizations

5. A well-planned strategy

6. A machinery

VOTERS AND PROSPECTIVE DONORS QUESTIONS TO NEWCOMERS: (p.

34)Who are you?

What have you proven?

What else can you do


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KNOWING THE POLITICAL TERRAIN

Knowing the Battlefield (pp. 36 to 40) Scan the political environment

The voters The SPEECS situation in the area The stakeholders and players Putting all in your database

Size up the opponents Their SW Their allies and enemies

Classify areas of strengths and weaknesses Mapping your balliwicks (political mapping)


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CHOOSING THE MEMBERS OF YOUR TEAM(pp. 46-57)

OPERATIONS from pre-campaign to post election

FINANCE Fund raising Budgeting Managing expenses Suggested allocation per voter for governor P 200

for representatives 250

for mayors 500

COMMUNICATIONS What to project (image: reformist, better than the opponent) How to project (slogans, stickers, etc.)

SUPPORT Researchers Political officers Legal experts Think tank Kitchen cabinet


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STRATEGIZING (pp. 58 to 63) WHY

Be clear about the rationale of your plan Compartmentalize

HOW Define your main approach

Special operations Media projection Organization

WHAT Spell out sub-strategies that should fit into the main

approach

WHO Identify people in charge

WHEN Set a time table or deadline.


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RUNNING THE CAMPAIGN:

YOU AS THE CANDIDATE (p. 71 to 74) PHYSICAL APPEARANCE

Dress appropriately Limit the color scheme to two to three at most

Choice of eyeglasses

BASIC REQUIREMENTS IN COURTING THEELECTORATE Improve your awareness level (the public must know

you) Build a good public image Master the art of public speaking

PUBLIC SPEAKING DOS Be clear Be focused

Be compelling Be creative

Be concise


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LOGISTICAL AND OPERATIONAL REQUIREMENTS (p.79)

Call supporterswho have not voted

Mobilize supporters withreminders about e-day andopportunities for early voting

Hold neighborhood eventsfor undecided voters

Monitor voterturnout

Issue statementsto respond to allattacks

Do intensified telephone anddoor to door visits

Contact undecided voters

Issue regularstatements, press

releases

Increase volunteerbase and organize go

out and vote efforts

Maximize publicity bydistributing all printedelection materials

Distribute signs andmaterials to increase nameidentification

Provide services tohelp supportersreach the pollingprecincts

Contact allsupporters toremind them tovote early

Do final round of fund-raising

Send out fundraisingletters, call back supporters

Show confidencewhen casting theballot

Launch finalround of phone anddoor to door

campaigning forundecided voters

Send targeted mail and e-mail ads

Generate news, issuepress releases, grantinterviews

Remind supportersto vote

Keep themomentum

Increase visibility Organize, participate inpublic forum, debates, townhall meetings with voters

ELECTION DAYENDNEAR THE ENDMIDDLE

CANDIDATE CAMPAIGN TIMELINE


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YOUR COMMUNICATIONS PLAN

FAIR ELECTIONS ACT (R.A. 9006) (p. 101) Print advertisements should not be more than page

in broadsheets and half a page in tabloids three times aweek per newspaper, magazine, or other publication

National candidates may use not more than 120minutes of ads for TV and 180 minutes of ads for radio.

Local candidates may use no more than 60 minutes oftelevision ads and 90 minutes of radio ads.

MAINTAINING GOOD MEDIA RELATIONS

WHAT MEIDUM TO USE (p. 104) Television 67% credibility rating Radio 20% Newspaper 5%


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AFTER ELECTION DAY: THE REAL BATTLE

BEGINS

HAVE YOUR WATCHERS, SUPPORTERS READY FORCOUNTING

WHAT TO WATCH OUT FOR: (p. 109)

Rumor that you have quit, gotten dissatisfied, or concededearly Harassment, intimidation, terrorism Misreading and misappreciation of ballot entries, miscounting

of tallies Ballot box snatching to lose or replace the ballots and election

returns Tampering with the tallies, election returns, statement of votes,

and certificates of canvasses

Protest cases that can financially bleed you

Recall petition by constituents, financed by your opponents

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