How to win in a post Panda age

Michael Cropperhttp://www.michaelcropper.co.uk

Twitter: @MickCropper

LinkedIn: MichaelCropper86

Google+: Michael Cropper+

1. Fix Technical Issues Fix any outstanding errors on your site

Use Google Webmaster Tools

Google > Site:www.example.com

Unlikely to recover simply by doing this

Worst case scenario = you now have a

better website

2. Improve User Metrics First, find out what people want

Second, give it to them

3. Identify similar contentGoogle webmaster tools!

4. Remove low quality contentOptions:

Noindex low quality content

Delete low quality content (and 301 back

to somewhere useful)

Combine similar content

5. Create high quality contentCreate valuable high quality content your

customers want

Be the best source of information on the

web

Add real value!

Low quality content example

Low quality content example

High quality content example

There is a reason why Ian’s site is ranking #1!

Other Areas Engage with your customers

Increasing social mentions

Targeting high quality websites for links

Key Points

1. Fix any technical issues

2. Improve user metrics

3. Identify & combine similar content

4. Remove low quality content

5. Create high quality content

Learn how to tie your shoe laces!

Thanks for listeningMichael Cropper

Catch me online

http://www.michaelcropper.co.uk

Twitter: @MickCropper

LinkedIn: MichaelCropper86

Google+: Michael Cropper+

For more information.......

Blog post: The ultimate guide to the Google Panda algorithm

http://www.michaelcropper.co.uk/2012/02/ultimate-guide-

to-the-google-panda-algorithm-821.html